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Work Background
Senior Manager (Marketing) Flipkart Commerce Cloud
FlipkartSenior Manager (Marketing) Flipkart Commerce Cloud
Jul. 2021 - Feb. 2024Bangalore Urban, Karnataka, India
Marketing Strategy Consultant
The Argus NewsMarketing Strategy Consultant
Jun. 2019 - Jul. 2021Orissa, IndiaArgus News is an Odia News Channel targeted at Millennials. I handle content creation, ATL and social media strategy for distribution of their news content.
Marketing Lead
NicheAI (acq Ericsson)Marketing Lead
Nov. 2018 - Jun. 2019Hyderabad Area, India
Product Research & Marketing
NowFloatsProduct Research & Marketing
Mar. 2018 - Oct. 2018Hyderabad Area, IndiaDIGITAL DESH @ Nowfloats - Since NowFloats is bringing Indian SMBs to a digital platform with Auto SEO and zero code development websites. Audience education & product adoption were key areas of my function in the organisation.
Brand Manager
The Indian ExpressBrand Manager
Jun. 2017 - Mar. 2018Noida Area, IndiaAs a Brand Manager I work using Design, UI, User profiling and Data Analysis to float content and branding material that is in consistency with brand identities of the digital platforms of the express group. I also employ skills from my stint with an end to end ad platform (at Affle), to ensure quality traffic on sponsored content published throughout our digital portals- Indian Express, Financial Express, Jansatta, Loksatta, InUth. 1. Data analytics for user profiling to help editorial teams recognize and modify product/content for Target Groups. 2. Working in tandem with the design team on digital branding -design graphics for social media and online communication. 3. Analyzing an assessing growth opportunities for vernacular platforms such as IE Malayalam and IE Tamil, Loksatta. 4. Partnering with trusted third party agents to create a wider ad-network for brand solutions. 5. Competitive market research and comparison using sophisticated industrial tools for media/ content creators.
Content Strategist
AffleContent Strategist
Dec. 2015 - May. 2017Gurgaon, IndiaMy primary KRA is creating, optimizing and distributing marketing content for the app's business and the analytics tool mTraction. The role branches out to designing website content(visual and textual). Wordpress development and working with the creative team to optimize the blogs and the website front end.
Content Marketer
WingifyContent Marketer
Sep. 2015 - Dec. 2015North West Delhi, Delhi, India
Editorial Intern
Penguin Random HouseEditorial Intern
Mar. 2015 - Jul. 2015Penguin Random House offers a great learning experience with tasks such as ghost writing, creative editing and copy editing and the finer details. Communication with prospective authors and PR building being integral to the role.

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Aditi Gupta - Marketing Head/ Fractional CMO
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