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Work Background
SONY PICTURESHead Of Distribution
Mar. 2018Dublin Ireland
Sony Pictures EntertainmentHead Of Distribution
Sep. 1999County Dublin, Ireland• Responsible for the Sales, Marketing and Distribution of all theatrical Sony Pictures • Negotiate and drive sales of theatrical releases across all cinema’s chains • Develop and deliver marketing strategies for all Sony Film releases in Ireland • Develop KPIs and conduct post mortems for strategic marketing initiatives and campaigns • Work closely with Sony team to deliver and improve on Sony Pictures core business results • Brief Sony media agencies and oversee all ATL campaigns and budgeting • Manage stakeholders and studio executives • Co-ordinate actions working with teams from USA, UK and Ireland • Manage third party vendors and agencies • Manage all Sony Pictures premieres and junkets out of London and Dublin with our UK and US team • Event Management of high-profile premieres and celebrity parties with hands on talent handling • Create and execute innovative Marketing campaigns and PR stunts • Organise and schedule Talent Tours and Press Junkets - interviews for TV, Radio, Press and photo calls. Handle all associated PR activity • Talent handling worldwide renowned actors, directors, producers and executives • Work across all lines of Sony Business including PlayStation, Sony Music and Sony Electronics • Implement Industry Information Days, Festival Screenings, Media and Press screenings. • Submit all film releases for censorship in Ireland • Pitch and implement all 3rd party film promotions including product placement and media promotions • Oversee all elements of Sony Business and relationships within Ireland
Planet Hollywood InternationalPublicity Manager
Aug. 1998 - Aug. 1999Ireland/Zurich/MunichResponsibilities and Accomplishments • Spear headed the LAUNCH OF PLANET HOLLYWOOD in DUBLIN • Orchestrated the biggest PR event in the Irish calendar that year • Shut down Dublin City Centre for event and negotiated with council and third parties • Wrangled all media outlets and delivered unprecedented PR coverage for an event • Launched Zurich and Munich PLANET HOLLYWOODS outlets with high profile launch events. • Hosted and organised celebrity parties, film premieres and corporate events. • Planned and executed all promotions, ATL media plans with full budget accountability • Scheduling of Talent Tours across Europe and Middle East and associated interviews and events
Odeon & UCI CinemasMarketing
Jul. 1990 - Dec. 1998Responsibilities and Accomplishments • Lead a team of managers and staff to prepare for the cinema opening • Train and mentor staff in all aspects of operations • Deliver first in market campaign and ideas • Plan and execute the Cinema opening and associated PR and Media campaigns • Day to day duty manager on site • Film Booking and Scheduling of all screening programmes, events, festivals and premieres • Budget control • Drive sales and exceed company KPIs • Customer service delivery • Manage relationships with Dublin Film Distributors • Develop and Deliver 3rd Party promotions to increase sales and revenue • Advertising and media management for the Cinema Groups • Organising Roll out and co-ordination of marketing initiatives • Launched three new UCI multiplex Cinemas in Ireland, Tallaght, Coolock and Blanchardstown • Trained staff in First Aid and evacuation procedures
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