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Work Background
ScootaGlobal Marketing Manager
Jan. 2024London, England, United KingdomMy job involves operating in the markets of both the EU and the US, with my main responsibility being to establish and maintain a strong media and social media presence for the company. This includes identifying opportunities in the trade press, updating and managing the website, populating the news section, and ensuring sales collateral is on-brand and on-message. Additionally, I will oversee the relaunch of the Scoota Hoota newsletter, manage the client contact database, organise and run events, manage Scoota's branded merchandise, ensure representation in industry trade bodies, and work closely with the sales and operations teams to produce case studies.
FreelanceFreelance Digital Marketer | Event & B2B Marketing Consultant
Oct. 2020 - Nov. 2023London, England Metropolitan Area and ItalyLondon & Italy Experienced digital marketer with a strong background in business development, publishing, and event marketing. I specialise in creating effective marketing strategies that deliver real results while strengthening brand presence and online reputation. With expertise in B2B marketing communications, I have worked with leading industry brands to promote events, webinars, and digital conferences. I provide strategic consultancy and advertising solutions to help businesses and professionals maximise engagement and sales. 🔹 Event & B2B Marketing 🔹 Digital Strategy & Brand Growth 🔹 Commercial Consultancy & Advertising Strategy
CloserStill MediaMarketing Manager at eCommerce Expo, Technology for Marketing and ad:tech London
Nov. 2019 - Oct. 2020London, United KingdomI drive and implement a marketing strategy working across the business to advise on, and importantly, to deliver across the entire marketing mix. My role is diverse and I'm responsible for: Brand ownership, I have been working on the re-brading of eCommerce Expo, Technology for Marketing and ad:tech London Online and offline events, including exhibitions and webinars eCommerce Expo, Technology for Marketing and ad:tech London websites Conversion Optimisation Social media accounts and content Paid media Outbound marketing campaigns Email marketing campaigns Data analytics and management reporting Production of marketing collateral for Sales
We Hate PinkFounder
Dec. 2018 - Oct. 2023London, United KingdomWe Hate Pink is a community empowering women and non-binary people in the creative and media industries. Our mission is to spark ideas, foster creativity, and support personal growth.
Cannes Lions International Festival of CreativityMarketing Specialist
May. 2017 - Oct. 2019The Studios, 2 Kingdom St, London W2 6JG - PaddingtonAt Cannes Lions I develop and deliver global digital marketing campaigns. Brief, approve, distribute and measure the Digital marketing campaigns. Manage the relationship with the external PPC agency, be responsible for KPI’s, channel performance and identifying new trends in digital marketing. Leading on the eurobest Marketing strategy Create a detailed marketing plan for the Festival that meets known customer needs, reaches new customer audiences and optimises use of channels and ensures robust effectiveness tracking. Working with the Head of Engagement and Performance to determine and implement a new and coherent Communications Marketing strategy that ensures maximum engagement from key target groups. Writing timely briefs for the internal creatives ( copywriters and social media producer) in order to produce effective creative communications. Identify and partner with associations, marketing where required, that delivers customer value, enlarge the reach and increase new business. Working closely with the Content and Awards team, to deliver marketing campaigns that support the local European events promoting eurobest. Cannes Lions, International Festival of Creativity, is a global event for those working in the creative communications and advertising. During five days in June each year, Cannes transforms into a global meeting place for 15,000 attendees from 90 countries engaged in technology, advertising, media, marketing, design, innovation and entertainment. Talks, parties, competitions, workshops, screenings and exhibitions, all dedicated to exploring the future of the creative industries.
EMAPMarketing Executive for Drapers Fashion Events
Dec. 2016 - May. 201769-70 Paul Street EC2A 4NQ - London, United KingdomAs Marketing Executive my job is focused on planning promotional events for Drapers portfolio including Drapers Awards, Drapers Digital Festival, Drapers Fashion Forum, Draper Operations Forum, Drapers Independent Awards, Drapers Footwear Awards, UK Jewellery Awards, Energy Awards. Developing and delivering campaigns, brand projects and creative solutions that exceed the needs and expectations of the key stakeholders and target audiences. Managing campaign websites and social media, arranging sponsorship and advertising campaigns, managing budgets and monitoring the effectiveness of campaigns. Drapers Fashion Forum offer insight and original viewpoints about the future drivers for the fashion businesses. Drapers Digital Festival is fully focused on the specific digital challenges for a breadth of fashion industry players from value to luxury rather than other cross-industry and cross-function events.
EMAPFestival and Awards Manager at World Architecture Festival & INSIDE
Mar. 2015 - Dec. 201669-77 Paul Street - EC2 4NQ London, United KingdomFestival and Awards Manager at the World Architecture Festival - INSIDE World Festival of Interiors Award Nominated Sales Team of the Year at Ascential Excellence Award 2016 English and Spanish speaker Researching markets to identify opportunities for WAF and INSIDE worldwide - main markets Africa, Europe, Latin America, Middle East. Liaising with architects to ascertain their precise event requirements. Liaising with marketing, PR colleagues, architecture magazines, and other similar events to promote the event. Take part at the event in Singapore and Berlin handling client queries and troubleshooting on the days of the event to ensure that all runs smoothly. Post-event evaluation, including data entry and analysis and producing reports for event stakeholders. The World Architecture Festival is the world’s largest international architectural event.It includes the biggest architectural awards program in the world, dedicated to celebrating excellence via live presentations to delegates and international juries. More than 2000 architects from 60 countries attend WAF. INSIDE is one of the most important fixtures on the global design calendar, interior designers and architects will come together from around the world in Singapore to learn, connect and share ideas at this unmissable annual fixture in the interior design calendar. www.insidefestival.com
Ink - GlobalSenior Account Manager
Jul. 2014 - Feb. 2015Blackburn House, Blackburn Road, NW6 1RZ, LondonSales Executives at Ink. B2B Sales of advertising space into Iberia in-flight magazines Ronda and Excelente. Sourcing new leads on a daily basis and calling potential clients in the european and altin american markets. Objection handling and negotiation. Building long term relationships with relevant businesses Constant self-study on changes in the markets and sectors/industries the executive is working on
INSIDEARTFree Lance Account Manager
Jul. 2013 - Oct. 2013Rome Area, ItalyManaging a portfolio of new and existing clients( galleries, museums, and cultural organisations) of the print quartely magazine INSIDEART and the online insideart.eu. Managing relationship with new artist for Talent Prize 2014. The visual arts competition organized by INSIDE ART.
Gruppo Editoriale L'EspressoAccount Manager
Oct. 2012 - Dec. 2013RomeManaging a portfolio of new and existing clients of La Repubblica newspaper, La Repubblica.it and Metro. www.metronews.it/ Rome Edition
Piemme S.p.A.Account Manager
May. 2010 - Sep. 2012RomeManaging relationship with new and existing clients. Increasing customer portfolio with new business. For more information visit: www.ilmessaggero.it and www.leggo.it/ Rome Edition
Contemporary magazineEditorial Assistant
Sep. 2008 - Mar. 2010PanamaEditorial, design and production. Working closely with journalists and creatives. Managing relationships with sponsors and partners for the "BA Art Miami " art fair in Miami and Basilea.
Cultureshock MediaEditorial Assistant
Jan. 2008 - Aug. 2008London, United KingdomEditorial research, marketing research for Culture Shot website. Detailed research of new ideas for the launch of "Culture Critic". www.culturecritic.co.uk
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