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Work Background
People and Culture Manager
COFICAB AmericasPeople and Culture Manager
Apr. 2025Juárez, Chihuahua, MéxicoI lead the design and execution of people strategies that foster an inclusive, high-performing, and engaged culture across multiple sites in the Americas. My focus is on strengthening leadership capabilities, enhancing talent development pathways, and ensuring organizational alignment through data-driven decision-making. I actively manage initiatives that promote employee engagement, recognition, and cross-regional collaboration, while continuously evolving our reward systems and performance indicators to reflect business priorities and people growth. By integrating strategic planning, people analytics, and change management, I help shape a more agile and future-ready organization—one where individuals are empowered to grow, contribute, and lead with purpose.
Communication Coordinator MX
TPI Composites, Inc.Communication Coordinator MX
Mar. 2021 - Apr. 2025Juárez, Chihuahua, MéxicoLed the communication strategy across TPI Mexico plants, building a department from the ground up and developing initiatives that strengthened internal culture, engagement, and brand positioning. Key achievements include: - Communication Channels Development - Department & Service Model Creation - Employee Engagement & Internal Events - Visual Management & Accountability Systems - Competency Model Implementation - Creative Production & Brand Storytelling - Global DEI & Engagement Support - Strategic Communication Campaigns
Marketing Communications Specialist
MarelliMarketing Communications Specialist
Jan. 2020 - Mar. 2021Cd.Juárez, ChihuahuaCreation of content for internal campaigns, defining and cretaing Covid-19 coomunication plan, emergency signage and in-building branding. Communication plan development, Marelli App placement and growth. High impact activities: • +650 designs • +60 video creations • +25k elemens printed • 60% cost reduction by internal printing workshop • +80% Marelli App Placement in less than 4 months
Creative Coordinator
Amor & Compasión A.C.Creative Coordinator
Feb. 2016 - Feb. 2019Cd. Juarez, ChihuahuaManage over +3k visuals creation concept. Creative team enlisting and training. Administration of advertiseent budget. High impact achievements: • 200% Membership growth through integrated marketing plan. • Social Network Strategy increased 400% FB and IG followers.
Communication Specialist
Lexmark International, Inc.Communication Specialist
Jul. 2013 - Feb. 2016Chihuahua y alrededores, MéxicoCorporate internal communication. Coordinate multi-disciplinary teams on internal campaigns. High impact activities: •Provide visual presentations assitence for international managers and corporate directors. •Communication collaboration in safety campaign, reducing accidents to 3 per year. •Produce graphic presentation to get customers into company ecologic program. • Internal news and blog launching.
Main Director (Owned Business)
Yellow Fish LabMain Director (Owned Business)
Jan. 2012 - Apr. 2013Cd.Juárez, Chihuahua.Manage finance decisions, sales direction, client attention service, projects management and create unique advertisement ideas.
Video editor and graphic designer
Innova SolutionsVideo editor and graphic designer
Nov. 2011 - Jan. 2012Cd. Juarez, ChihuahuaEdit videos and graphics for regional and local commercial clients and projects.
Audivisual creator
Vino NuevoAudivisual creator
Jan. 2007 - Aug. 2011Cd. Juarez. ChihuahuaCreate promotional content for the editorial company. Assist with marketing choices, products promotions and clients perception of the brand. Youth collaborator and audiovisual creator Coordinate youth events, utilize physical and economic resources for conferences, trips and social events. Creator of several graphics designs and videos for the youth group promoLon.
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