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Work Background
DressfolkBrand Lead
Dec. 2021 - Oct. 2022- Partial branding - Ideation, tone, visual language, website overhaul.
- Leading strategy for new category and product launches (Content and Dissemination within budgets)
- Narrative building and campaign planning for the lookbook and campaign shoots
- Communication planning - social Media, content strategy, offline exhibits, influencer outreach, etc.
- Marketing and brand communications - Marketing plans, PR ideation, investor pitch documents and more.
AMPMMarketing and Brand Communications
Oct. 2020 - Sep. 2021
The Yummy IdeaMarketing Communications
Jul. 2020 - Aug. 2020New Delhi, Delhi, IndiaAssisted in Marketing and Communication Strategy
Content ideation and execution
SHIVAN & NARRESHMarketing and Communications Intern
Feb. 2020 - May. 2020Assisted in conceptualising and brainstorming social media strategies Visual content creation for instagram
Drafted press content for various media channels - Magazines, online interviews etc.
Undertaken research for appropriate collaborations
In-depth social media and coverage analysis
Celebrity sourcing management
Escpade, KickstarterCreative Strategist
Jun. 2019 - Jul. 2019New Delhi Area, India
Indian TaleMarketing Communication Assistant // Social Media & Collaborations
Jun. 2017 - Dec. 2017Delhi, NCRConceptualised and assisted in Marketing Communication Strategy- Visual and editorial content creation- Assisted in photoshoots, product shoots, Copy
Market Research and Brand positioning- Retail Channels: e-aggregators/ distribution and exhibitions
Shahi Exports Pvt LtdResearch And Development Intern
Jan. 2017 - May. 2017Faridabad Area, IndiaPossible techniques to detect needle wear or damage while the machine is in use.
Standardisation of needle change time with Hall's Effect model using a counter incorporated in a circuit to count the number of stitches while the machine is running and the time associated for the same per operation.
Shahi Exports Pvt LtdQuality Intern
May. 2016 - Aug. 2016Faridabad Area, IndiaInterned in the Quality Department; Project - " Minimization of snags due to man-handling in 100% Polyester and Rayon Apparels" Root Cause Analysis of probable defect causing criteria; Identification and segregation of snags due to sewing and man-handling.
Implemented Linen wrist Bands and ring covers to reduced defects in 100% Polyester and 100% Rayon Moss Weave Blotch Print Apparels by 2.5% and 3.25% respectively.
- Cost reduction Analysis- Reduction of Rs.0.89 in case of rectification, and Rs.23.03 in case the defected item required partchange
Adopt a MealContent Development
May. 2016 - Aug. 2016New DelhiWritten and visual content creation and curation.
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