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Work Background
naeveganshoesBrand Consulting
Aug. 2019Lisboa e Região, PortugalAssistance for the construction of a new brand storytelling. Relating visual design and branding. Market analysis. Creation of products lines designed according to new branding. Creative direction of marketing.
naeveganshoesStrategic Design
May. 2019 - Aug. 2020Lisboa e Região, PortugalCreative strategic design of the collection products. Strategic design of special products developed through partnership with other brands (Collaborations). Collection creation focusing on complementing the portfolio of products minding the balance of vegan materials used. Trend analysis X Branding
UndandyWindow Designer
May. 2019 - May. 2019LisboaWindow´s creation and execution for the shop in Lisbon.
naeveganshoesVisual Merchandiser
Mar. 2019 - May. 2019BarcelonaDesign of the new brand store in Barcelona. Creation of visual strategy of the brand instore. Creation of VM for launch of new products. VM for international tradefair booths.
naeveganshoesArt Director
Jun. 2018lisboaBrand Image Director. Development of mood board that drives the concept and style of a photo shooting. Selection and approval of photos for e-commerce product display and brand campaigns. Development of proposal and presentation catalogue with the selected images, name of the collection, visual direction (colors and lettering). Coordination of the integrated visual communication of the brand (Physical store, website, e-commerce, social media and products).
AWAYTOMARSDesign Consulting
Sep. 2017 - Oct. 2017Londres, Reino UnidoConsultancy for shoe design, technical feasibility analysis for the production of plastic models.
Grendene S/AStrategic Product Designer
Oct. 2014 - Oct. 2016Strategic design MELISSA product. Fashion trend research, product creation and development, technical factory knowledge, knowledge of industrial processes. Market analysis and consumer behavior analysis for strategic design. National trips to workshops, presentation of collections for brand representatives and retail distributors. International trips for behavioral research, market research and fashion trends.
Carolina Motta NunesDesigner livre
Apr. 2014Solutions in product design and visual narratives for small and large companies. Creation and development of strategic product design, collections and brands. Creative/art direction for shootings aligning branding and images, for a good storytelling of the brand. Set design, attractive and charming windows aiming sales.
Carolina Atelier de ModaFashion Designer - Creative Director & Founder
Mar. 2006 - Sep. 2014Porto Alegre e Região, Brasilbusiness management | fashion designer | creation development of exclusive pieces | bridalwear | millineries | head accessories | party dresses | bags and backpacks | product design | showcases | administration of the work of different suppliers | hiring interns | team management | financial administration | marketing | fashion research | consumer behavior analysis | constant search for new business prospecting.
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