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Work Background
Orca Communications PRSenior Publicist
Oct. 2019 - Mar. 2025New York City Metropolitan AreaLed media relations and publicity campaigns for food & beverage, consumer product, and lifestyle brands, driving brand visibility and consumer engagement. Secured top-tier national media placements, including The Wall Street Journal, Oprah’s Favorite Things, Newsweek, USA Today, Forbes, Bloomberg, Gear Patrol, and others. Crafted compelling press releases, media alerts, and editorial pitches tailored to brand voice and campaign objectives. Developed PR strategy and materials to support major product launches, trade shows, and seasonal promotions. Partnered with cross-functional teams—including marketing, branding, and executive leadership—to align public relations efforts with broader business goals. Cultivated and maintained strong relationships with journalists, editors, producers, and digital influencers across key media verticals.
Debbie KokePublic Relations and Content Writer
Sep. 2013 - Oct. 2019Greater New York City AreaPublic Relations Specialist and Content Marketing Writer January 2016 Write press releases, blog articles, website content, newsletters, corporate bios, and social media content.
Draft and edit online content and advertising copy for-profit and nonprofit companies including Geneva Watch Group (Kenneth Cole, Tommy Bahama, and Ted Baker), Salamander Designs, Dolphin WaterCare, WorldStage, Estroven, Jabil, Verifone, The HomeAides, All Star Software, Smartling, and Health Care Without Walls.
Promote high-profile global lifestyle brands, health & beauty, event services, and charitable organizations.
Collaborate with marketing departments and SEO teams to identify trends and developments that might influence PR decisions and strategies.
Conduct client interviews.
Rebel Interactive GroupPublicist/Content Management Specialist (Contractor)
Aug. 2013 - Nov. 2015Greater New York City AreaA proven public relations professional, I have a combined 15 years of agency and freelance client experience in a variety of business and non-profit sectors. Working with a diverse range of clients including national accounts to smaller businesses and non-profits with regional ties has enabled me to hone my skills and provide specialized client-centric service. Developing strategic programs for clients in B2B, B2C, technology, consumer/lifestyle, education, entertainment, professional services, and advocacy is my forte. Whether it is a one-time campaign or an ongoing communications program, I ensure personalized attention. Services include: -Writing press releases, newsletters, blogs, social media posts (Twitter/Facebook), and media alerts for local, regional and national markets.
- Building targeted media lists for specific media outlets (national and local).
- Pitching national, regional and local TV, radio and newspapers, consumer and/or trade publications, and online media outlets.
-Providing media training for television. radio or print/online interviews.
Horizon Marketing GroupPublicist/Content Management Specialist
Sep. 2005 - Aug. 2013Provide copywriting, research and strategy for marketing, communications, ePR, social media and market analysis. Support HMG’s team on several B2B and B2C accounts in various market sectors.
Giles CommunicationsPublic Relations/ Senior Account Executive
Dec. 1999 - Dec. 2004White Plains, New YorkGarnered national media and trade coverage for Yamaha Corp. of America (Piano Division); NAMM; Texaco Corporation, The Justin Timberlake Foundation; REMO and additional B2C accounts.
ABC TelevisionTelevision News Intern
Jan. 1992 - Dec. 1992Greater New York City Area
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