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Work Background
McClatchy MediaSocial Media - Non-Subscriber Team
May. 2025
Institute of Food Technologists (IFT)Social Media Manager
Jun. 2024 - Feb. 2025Minneapolis, Minnesota, United States
Geological Society of AmericaSocial Media Marketing Specialist
Jun. 2023 - Aug. 2023Boulder, Colorado, United States
VariousFreelance Social Media Manager
Oct. 2021 - Aug. 2024Minneapolis, Minnesota, United StatesFreelance social media opportunities with agencies and companies including:
- Hashtag Me Social (Colorado)
- Scott Social (Phoenix, AZ)
- Lippe Taylor (NY, NY)
- brew: creative media (Minneapolis)
- Esrock Partners (Chicagoland, IL)
- Drop Needle Drinks Co (Minneapolis)
JT MegaSocial Media Content & Community Manager
Sep. 2018 - Oct. 2020Greater Minneapolis-St. Paul Area- Managed social communities across channels, monitored feedback patterns and escalated any issues to necessary contacts
- Project-managed and wrote monthly social content, working with designers, accounts team, and strategists to achieve client goals
- Crafted additional content, including blogs, website or email copy
- Created analytics reports, assisted with strategy, formed recommendations, troubleshot content and social media image specifications, and continued learning social media and industry trends and strategies
My BurgerSocial Media + Marketing Specialist
Jan. 2018 - Aug. 2018Greater Minneapolis-St. Paul Area- Created weekly content calendar, including writing copy and creating images, and scheduled across channels
- Managed social communities and interacted with fans
- Influencer outreach and management, including coordination with giveaways, contests, and events
- Tracked channel analytics and pulled analytics reports on an ad-hoc basis
CargillSocial Media Specialist
Feb. 2017 - Aug. 2017Greater Minneapolis-St. Paul Area- Managed the Truvia Natural Sweetener U.S. and Canadian communities – Facebook, Twitter, Pinterest, and Instagram – providing customer service and responses to comments, criticisms, or questions from fans
- Used community feedback to identify influencers and comment trends and patterns
- Implemented agency-provided content calendars
- Made suggestions and gave feedback on organic and paid social strategy based on trends, research, reporting, and analytics
FindLaw, part of Thomson ReutersContent Specialist - Legal Blogs
Aug. 2016 - Jan. 2017Greater Minneapolis-St. Paul Area- Researched and wrote compelling blog content and complied with internal and legal industry standards
- Edited or revised content based on internal or external feedback while meeting established deadlines and quality expectations
- Promoted blog content on clients’ Facebook pages via boosted posts targeting audiences in each unique law firm geographic area and practice specialty
Red Circle AgencySocial Media Specialist
Sep. 2015 - May. 2016Greater Minneapolis-St. Paul Area- Established and implemented social strategy for each client based on client goals, expectations, and budget while adapting to emerging social trends and tools
- Managed social communities across all channels by answering questions, concerns, and feedback
- Wrote weekly content for Facebook and Twitter in addition to ad copy across all channels
- Created and optimized ads for Facebook, Instagram, and Twitter to meet campaign objectives
- Created monthly, quarterly, yearly, and ad-hoc reports based on KPIs and benchmarks and included recommendations for ongoing organic and paid strategy
Hubbard Interactive | Twin CitiesSocial Media Strategist
Mar. 2015 - Aug. 2015Greater Minneapolis-St. Paul Area- Established or optimized clients' social, from conception to reporting, determining successes and opportunities for improvement
- Managed communities across all channels while maintaining a consistent brand voice
- Managed brand reputation by responding to negative ratings and forming crisis communication plans
- Planned and executed online promotions including giveaways, sales, coupons, and events
- Designed images for posts and social channel profiles, and managed projects with designers and developers for any further design needs
l'etoile MagazineContributing Writer
Feb. 2013 - Mar. 2015Greater Minneapolis-St. Paul Area
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