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Work Background
EchoStar CorporationPrincipal Product Manager - Growth
Jan. 2023 - Mar. 2025Denver, Colorado, United StatesHighlight: Built a new shopping model, with a 30% engagement rate and 4x higher conversion rate than the site average.
> Owned the product capabilities portfolio for the primary acquisition channel on our Video Services lines of business. > Built products that addressed core customer signup issues, including television plan confusion and sports schedules.
Fordham Street ConsultingDigital Product Management Consultant
May. 2021 - Dec. 2022Highlands Ranch, Colorado, United StatesAdvised clients on their digital product portfolio in eCommerce, Retail, and Emerging channels. > Estee Lauder: Directing the global eCommerce product and UX portfolio for MAC Cosmetics, a $5b beauty brand.
> SlingTV: Managed delivery of a redesigned application UX for SmartTV partners Roku, Samsung, and Vizio.
BellRock BrandsVP Marketing & Digital Experience
Dec. 2019 - Apr. 2021Denver, Colorado, United StatesManaged the entire digital business ecosystem for a multi-state cannabis portfolio, driving transformation and growth. > For the D2C channel, led traffic and UX optimization, achieving YoY growth in a dynamic regulatory landscape. > For dispensaries, collaborated with tech startups to support the digital-to-physical path (e.g. click-and-collect).
SEPHORASenior Director, Product Management
Jan. 2017 - Dec. 2019San Francisco, California, United StatesHighlight: Developed an associate iOS app that increased average basket size by 31% compared to unaided customer visits.
> Launched multiple in-store digital products and experiences at over 500 US retail locations through collaboration and alignment with strategy, merchandising, innovation, finance, UX, operations, training, and engineering teams.
The North FaceDirector, Digital Marketing
Nov. 2011 - Apr. 2016Alameda, CAHighlight: Leveraged data science and regional weather data to modify media plans, driving a 24% uplift in referrals.
> Directed the end-to-end digital customer experience, encompassing brand and go-to market campaigns, social media strategy, the D2C website, and eCommerce traffic generation.
Converse, Inc.Director, Digital Marketing
Jan. 2009 - Nov. 2011North Andover, MAHighlight: Built and scaled the global Facebook community to over 30 million fans, achieving a 600% annual growth rate.
> Oversaw and optimized all paid media channels for Converse.com and developed the brand's social media strategy, including content planning, campaign integration, engagement initiatives, and performance measurement.
AppleSpecial Projects, iTunes Product Marketing
Feb. 2005 - Jan. 2009Cupertino, CAHighlight: Authored a US patent for music discovery (a/k/a iTunes Tagging) via HD Radio metadata and iOS devices.
> Responsible for iTunes product launches including the introductions of the App Store, movies, TV shows, and podcasts. > Developed and ran partnerships with Starbucks and US radio groups to drive music discovery and account acquisition.
Blue Cross Blue Shield of MassachusettsOnline Marketing Manager
Dec. 2003 - Jan. 2005Boston, MACollaborated with Marketing Communication colleagues and internal clients to execute brand-enhancing interactive projects.
Fordham Street ConsultingOwner/Consultant
Sep. 2000 - Nov. 2003Arlington, MAAcquired and supervised client engagements with marketing and Web development teams at Akamai, Oxygen Media, Katzenbach Partners, Boston University, and The Princeton Review.
PJA/UltraSenior Producer
Dec. 1998 - Aug. 2000Cambridge, MALaunched new media division and built inaugural Web sites at a business-to-business advertising agency.
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