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Work Background
WPP MediaSenior Executive - Paid Search
Nov. 2024Gurugram, Haryana, IndiaI am a seasoned Google Ads Specialist with over 4 years of experience in creating, managing, and optimizing high-performing paid search campaigns. My expertise spans across Google Ads platforms, including Search, Display, Video, Shopping, and App campaigns, where I focus on driving targeted traffic, increasing conversions, and maximizing ROI. I am skilled in developing data-driven PPC strategies tailored to each client’s unique business goals, utilizing advanced techniques like audience segmentation, automated bidding, and A/B testing. By conducting comprehensive keyword research and competitor analysis, I optimize ad performance to enhance click-through rates (CTR) and lower cost-per-acquisition (CPA). My strong analytical skills, combined with proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio, enable me to provide actionable insights and detailed reporting to continuously improve campaign outcomes. I have successfully managed budgets ranging from $10K to $100K per month, delivering measurable results across various industries, including e-commerce, B2B, and SaaS. My approach includes optimizing landing pages for better user experience, implementing remarketing strategies to re-engage potential customers, and driving revenue growth through strategic bid management. I am passionate about leveraging digital marketing to help businesses scale, consistently delivering results like a 50% increase in ROI and a 35% reduction in CPA for my clients. I thrive in collaborative environments, working closely with cross-functional teams to align digital strategies with broader marketing objectives. I am also committed to staying updated with industry trends and best practices, holding multiple certifications, including Google Ads and Google Analytics. Let’s connect if you’re looking for a strategic partner to elevate your digital marketing performance and drive growth.
GroupMSenior Executive - Paid Search
Nov. 2024Gurugram, Haryana, IndiaI am a seasoned Google Ads Specialist with over 4 years of experience in creating, managing, and optimizing high-performing paid search campaigns. My expertise spans across Google Ads platforms, including Search, Display, Video, Shopping, and App campaigns, where I focus on driving targeted traffic, increasing conversions, and maximizing ROI. I am skilled in developing data-driven PPC strategies tailored to each client’s unique business goals, utilizing advanced techniques like audience segmentation, automated bidding, and A/B testing. By conducting comprehensive keyword research and competitor analysis, I optimize ad performance to enhance click-through rates (CTR) and lower cost-per-acquisition (CPA). My strong analytical skills, combined with proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio, enable me to provide actionable insights and detailed reporting to continuously improve campaign outcomes. I have successfully managed budgets ranging from $10K to $100K per month, delivering measurable results across various industries, including e-commerce, B2B, and SaaS. My approach includes optimizing landing pages for better user experience, implementing remarketing strategies to re-engage potential customers, and driving revenue growth through strategic bid management. I am passionate about leveraging digital marketing to help businesses scale, consistently delivering results like a 50% increase in ROI and a 35% reduction in CPA for my clients. I thrive in collaborative environments, working closely with cross-functional teams to align digital strategies with broader marketing objectives. I am also committed to staying updated with industry trends and best practices, holding multiple certifications, including Google Ads and Google Analytics. Let’s connect if you’re looking for a strategic partner to elevate your digital marketing performance and drive growth.
WNSGoogle Ads Manager
Jun. 2022 - Nov. 2024
FreelanceDigital Marketing Specialist
Apr. 2020Remote
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