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Work Background
Restorative IndustriesMarketing Director
Jan. 2024Alexandria, Tennessee, United StatesI led the strategic transformation of a single brand, Stain & Seal Experts by restructuring the organization, redefining the brand architecture, and launching a multi-division system under the newly established Restorative Industries umbrella. Simultaneously building the internal marketing department from the ground up—recruiting talent, defining roles, creating systems, and establishing scalable workflows to support a growing portfolio of brands and a long-term strategic vision. Key Contributions:
-Structured and executed end-to-end brand and marketing strategy across five distinct business units—ensuring alignment in positioning, identity, and go-to-market execution.
-Restructured a legacy business into a multi-division brand, establishing clear architecture under a unified parent company.
-Built and scaled the internal marketing team, developing systems to drive brand growth and performance.
-Directed creative strategy and identity development across naming, messaging, tone of voice, and visual systems.
-Led rebranding and repositioning efforts for all divisions, ensuring clear differentiation and brand consistency.
-Developed and launched a franchise marketing model with scalable identity, lead generation, and local marketing playbooks.
-Created an education-first platform through Stain & Seal University to build industry authority and empower contractors and franchisees.
-Unified marketing systems across SEO, paid media, email, influencer marketing, PR, and social media.
-Implemented scalable marketing infrastructure to support both daily execution and long-term brand growth. Restorative Industries now operates as a brand-led, strategically structured organization with the systems and internal team in place to scale across service, product, franchise, and eCommerce divisions.
Tammy L CollinsOwner | Creator
Jan. 2018United States•Brand development •Brand positioning and evolution •Brand and marketing strategy development •Complete brand and marketing infrastructure from ideation through to scale •Social Media strategy, development, and execution •Deep dive analysis and evaluation of all marketing Sampling of clients-
Several nonprofits, higher education establishments, real estate companies, portfolio companies, builders, interior designers, entrepreneurs of varying specialties and businesses from a variety of industries. Highlights:
•Consistently grew social media engagement by at least 25% and as high as 500% •Increased awareness with every client by at least 30% or more •Generated consistent inbound lead growth by at least 20% or more •Achieved marketing campaigns with higher than average CTR achieving as high as 13.5%
•Modernize brand identity and messaging to increase visibility and revenues
Futurology LLC Creative Director | Visionary
Jan. 2016Tennessee, United StatesFuturology LLC is a lifestyle brand that encompasses your life, your home, and your business. Our philosophy is deeply rooted in looking to the past for future guidance. Born by an award-winning interior designer and branding guru, it seeks to marry the past into all elements of your life. We believe that your life, home, and business are inseparable and when deeply rooted in your passions, you will thrive in life. Brining our values and philosophies to life in a living experiential destination called Futurology Farms where the lifestyle brand can be seen and felt was born in 2020. A Simple Magical Place on a 30-acre mountain top in Tennessee where the past truly meets the future. Using recycled materials, salvaged pieces, and using traditions of the past to create a unique immersive place. The goals are self-sufficiency, self-sustaining, off-grid, and traditional farming are top priority. The farm will grow to incorporate the arts- both visual and performing. For the HOME-We offer hand-crafted envy-worthy statement pieces for your home or office decor. Each piece blends old and new pieces for a rich grounding piece. For your LIFE- We offer a unique simplified process based on methodologies to transform your life through the power of organization, actionable goals, and living your true passions. For your BUSINESS- We offer branding, marketing, and social media expertise because the founder is an award-winning marketing director that helps entrepreneurs and businesses grow authentically and organically. Our sub-brands including Tammy L Collins and Futurology Farms.
Cipriani Remodeling SolutionsMarketing Director
Aug. 2014 - May. 2016Woodbury, NJ• Earned four MAME Awards: Best Color Logo, Best Color Ad, Best Social Media, and Best Company Website while achieving steady growth and surpassing goals • Pitched and executed brand redesign. Independently crafted and executed marketing strategy for brand implementation while modernizing collateral and culture
• Spearheaded educational seminars from concept to completion, including strategy, content, marketing, presentation and speaking
• Implemented professional video segments and photography for completed jobs and educational handouts
• Crafted content and graphics for internal and external communications utilizing a cross-channel strategy encompassing email campaigns, website, blog, SMM, PPT presentations, digital and print collateral including PPC
• Strategized and coordinated every aspect of over a dozen annual events and trade shows
• Proactively strategized and engaged digital marketing tactics by utilizing business objectives and KPIs
• Company liaison for internal cross-departmental relations and external relations for PR, agency interactions and vendor communications • Executed project management for a print and digital multi-channel strategy to foster lead generation
• Developed organizational processes for internal productivity and streamlined client experience • Achieved steady growth and surpassed goals under budget, including sales, project size, and leads
Cipriani Remodeling SolutionsInterior Designer | Project Management
Jan. 2013 - Aug. 2014Woodbury, NJ• Brand representation through client relations and project management for residential and commercial clientele • Fabricated CAD sketches and crafted a project budget for presentation to clients for project approval
• Researched, sourced and purchased required materials • Collaborated with architects, contractors, and team members during construction
• Executed documentation for proposals, contracts, vendors, and team with specifications to execute projects
• Simultaneously managed several design projects to completion consistently under budget
• Managed and delegated tasks to a team while managing client questions and concerns
• Provided creative problem-solving solutions to maintain project timeline, budget and client satisfaction • Developed and implemented a streamlined contract process and presentation
• Developed and executed personal newsletter and email campaigns
The Wet Nose News Publication Creator | Editor | Marketing Director
Feb. 2009 - Nov. 2012Elmer, NJ •Created and implemented all aspects of the brand through marketing owned, earned and paid content.
•Self-published magazine, The Wet Nose News, with distribution of 50,000 annual copies.
TLC Creations ETC Creator | Creative Director | Interior Desinger | Artist | Licensed Contractor
Feb. 2000 - Dec. 2009Elmer, NJ • Developed brand and design work, including, interior design, mural, and decorative paint application
• Crafted all marketing material, website, and 3D designs for presentation, both by hand and CAD
• Design and project management execution for in-home or business application
• Developed and implemented all marketing
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