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Work Background
Self-employedFreelance Consultant
Mar. 2025United States, CharlotteWith a focus on retail strategy and digital solutions, I assist businesses in overcoming challenges through data-driven insights. By identifying effective strategies, digital tools and templates, I help clients enhance their operational efficiency and drive growth.
Rack Room ShoesVP of Digital Sales and Experience
Jan. 2021 - Mar. 2025Oversaw the operation and development of multiple digital commerce streams, enhancing customer experience.
• Drove strategic initiatives to maximize digital sales and financial performance.
• Implemented data-driven customer experience strategies to improve conversion and engagement metrics.
Rack Room ShoesSenior Director of Omni-Channel
Sep. 2014 - Dec. 2020United States, Charlotte• Spearheaded the launch of multiple branded ecommerce sites, enhancing online presence and customer engagement.
• Transitioned order fulfillment from centralized to distributed capabilities, significantly boosting inventory availability and sales.
• Modernized and integrated a data-driven loyalty program, merging two distinct programs into a unified platform for improved customer engagement and benefits.
Off Broadway Shoe WarehouseDirector of Buying and Merchandising
Jun. 2009 - Sep. 2014Directed buying and merchandising for a national footwear retailer, overseeing five buying teams across all product categories. Accountable for developing and executing seasonal assortment strategies, vendor negotiations, and pricing models to deliver margin growth and inventory productivity. Managed multimillion-dollar open-to-buy budgets, sales forecasts, and financial plans, ensuring alignment with company revenue targets. Partnered with finance, marketing, and operations to optimize product mix and profitability across store and digital channels. Led talent development and process improvements to drive efficiency, speed-to-market, and data-driven decision-making.
Off Broadway Shoe WarehouseMerchandise Planner
Jan. 2005 - Jun. 2009Managed merchandise planning and inventory strategy for a national footwear retailer, overseeing open-to-buy budgets, sales forecasts, and assortment planning across all categories. Drove financial accuracy and margin growth through data analysis, pricing strategies, and inventory optimization. Partnered with buyers and allocation teams to improve product flow, reduce markdowns, and align inventory with revenue goals.
The Athlete's FootFootwear Buyer
Feb. 2002 - Dec. 2004Kennesaw, GeorgiaResponsible for purchasing footwear, monitoring inventory levels, assembling product lines, forecasting sales, and maintaining vendor relations. Principal categories purchased include Men’s and Women’s performance and fashion running product. Other categories purchased have included Men’s and Women’s cross training, tennis, and cleated product.
The Athlete's FootMerchandise Planner
Oct. 1998 - Feb. 2002Kennesaw, GeorgiaResponsible for identifying, selecting, planning, and allocating products needed to meet established financial goals. Specific experience with both regional and category level planning for footwear, apparel, and accessories.
The Athlete's FootRetail Sales Manager
Oct. 1993 - Oct. 1998Orlando, Florida, United StatesManaged several different stores of consistently increasing volume in the Central Florida area. Responsible for managing all facets of a specialty athletic footwear store including staff selection and training, monthly payroll planning, expense control, and sales force motivation and supervision.
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