GSW AdvertisingUX Designer
Apr. 2016 - Sep. 2017Newtown, PennsylvaniaAs a UX Design Lead, I oversaw all UX design deliverables across three company divisions, driving the creation of sitemaps, wireframes, interactive prototypes, user flows, and personas. I facilitated client reviews, championed internal knowledge sharing through voluntary technology education sessions and prototyping workshops, and fostered technology education resulting in the adoption of a user centered design approach company-wide. My responsibilities included leading UX efforts on specialized Veeva iPad applications, collaborating closely with developers and designers, created compelling pitch materials (and participating in pitch presentations) resulting in new work signed, and contributing to strategic planning for user feedback sessions.