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Work Background
House of MavensCo-Founder
Oct. 2023
Sonova GroupGlobal Employer Brand Lead
Apr. 2019 - Sep. 2023Switzerland- Building an Employer Brand from the ground up unifying 40+ brands in 30+ countries into single identity - Conceptualize, plan and implement marketing funnel strategy with high conversion rates - Leading their strategic marketing, communication and image building initiatives, across all markets and channels - Collaborating closely with our C-level and department heads (in product, engineering, sales, HR and data) to drive consumer (talent) reach, acquisition and retention - Build expertise, skills and awareness for brand and marketing topics through internal webinar/seminars for diverse talent groups - Inspiring and building engagement with a growing network of Brand Ambassadors and Growth Leaders (+100 talents) - Creation and implementation of global campaigns incl. blueprint strategy for local markets to create consistent and trackable outcomes - Coordinate marketing efforts in line with the company’s strategic financial and branding goals - Measuring, analyzing, and reporting on marketing performance, and assessing against goals - Ensuring that we monitor the market, competitors' positioning and activities - Identifying trends and insights on the market while staying up to date with latest technologies and best practices
Sonova GroupCorporate Brand Manager
Jul. 2017 - Mar. 2019- Responsible for companywide brand and marketing strategies - Conceptualize, plan and implement house of brands strategy incorporating 40+ brands from 30+ countries and three different business units - Develop, implement and monitor to date company's biggest global marketing campaign for two brands simultaneously with two distinctly different target audiences - Collaborating closely with our C-level and department heads to ensure unified brand perception across all departments and business units
PhonakBrand Manager Phonak
Nov. 2015 - Jun. 2017Stäfa- Leading Global Brand Campaigns for biggest brand in the hearing care industry - Conceptualize, implement and monitor new brand identity to increase brand equity and awareness - Brand ownership in product launch teams ensuring the development of high converting marketing campaigns that would continuously increase brand equity - Global stakeholder management and consulting to ensure consistent brand perception across all markets
AutoGlobalTrade AGHead of Brand & Marketing
Nov. 2013 - Oct. 2015Pfaffikon SZ- Building marketing department from ground up - Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales. - Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans. - Conceptualize and implement strategy together with head of sales to create and foster strong business network across EMEA region - Leading the development and implementation of Doge & RAM brand presence strategy at Geneva Motor Show
Julius BaerEvent Manager and Executive Assistant to Regional Manager
Apr. 2010 - Mar. 2013Zug
Julius BaerProject Assistant
Feb. 2007 - Apr. 2010Zürich
Julius BaerProject Intern
Aug. 2006 - Jan. 2007Zurich, Switzerland
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