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Work Background
Dr. Reddy's LaboratoriesBusiness Head Digital Therapeutics
Apr. 2023 - Jul. 2025Mumbai, Maharashtra, IndiaResponsible for building and driving drug free / non invasive /minimally invasive digital innovations in treatment and diagnosis of chronic and acute disorders with full P&L accountability
Dr. Reddy's LaboratoriesCluster Marketing Director
Jul. 2021 - Apr. 2023Driving growth for big and invest brands; building marketing capability; Driving digital transformation for a vertical consisting of Dental; Gastro; Urology; Hepatology; Pain business units. Portfolio worth 1000 crore INR
RFA Advertising and Marketing, UKSenior Director, Healthcare Strategy; Account Management & Business Development
Oct. 2020 - Jun. 2021This role marks my entry into advertising
Leading business, marketing and communication strategy and business development for global pharma and healthcare firms. The role includes building and providing innovative transformational and sustainable strategic digital solutions catering to evolving healthcare needs RFA is a UK based global healthcare agency having over 20 years of experience working with many leading life science companies delivering branding solutions, strategic direction, creative inspiration and digital expertise under one roof.
GSKDirector; Global Marketing Head; Allergy & Neuropsychiatry
Mar. 2020 - Sep. 2020Responsible for Global commercial Strategy and execution of Allergy and CNS portfolio of products. Leading a senior team of global marketers collaborating with panel of medico-commercial leads from the most contributing markets (co-creation panel). Portfolio Size of 1.2 Bn ex USA
GSKDirector; Global Project Lead; Digital transformation (Global Rotation Program)
Feb. 2019 - Feb. 2020SingaporeLeading strategic Digital transformation projects for GSK Classic and established products and Support intercontinental markets (Japan; Korea; Singapore; Hong Kong; Taiwan Australia; Canada; New-Zealand) in business priorities delivery
GSKHead; Global CNS portfolio: for centre of excellence; Classic and established products
Feb. 2018 - Feb. 2019Mumbai Area, IndiaLead a team of marketers to formulate drive and execute global strategy and operational plans for CNS portfolio along with key countries' stake holders. The business size of CNS is currently over 750 Mn GBP.
GSKSenior Marketing Manager Centre of excellence; EMAP; Japan and Europe
Mar. 2017 - Feb. 2018Mumbai, Maharashtra, IndiaResponsible for developing and driving central strategies and operational plans through multi channel marketing across EMAP; Japan and Europe for GSKs classic Epilepsy portfolio : Keppra and Lamictal. Portfolio size of more than 300 million £.
GSKMarketing Manager; Centre of Excellence; Global Marketing; Classic and Established Products - CNS
Aug. 2015 - Mar. 2017Mumbai Area, IndiaResponsible for developing central strategy for GSK’s Classic psychiatry portfolio (worth more than 300 mio GBP) for the EMAP and Europe Key tasks include: • Manage psychiatry portfolio across EMAP (LATAM, MEA, APAC, Russia/CIS) and Europe
• Collaborate with Local Operating Company (LOC) to achieve the set objectives • Integrating Muti Channel Marketing for promotion • Develop and drive business plans for the portfolio • Portfolio analysis and augmentation • Lead scientific events • Stakeholder networking
Abbott India LTDGroup Product Manager
Oct. 2013 - Aug. 2015Was Responsible for Budgeting, Marketing Strategy Planning, KOL management, Patient Awareness with respect to Hepatitis and Management of the disease, in the Hepatic Care division of AIL. Sub therapies included - Viral Hepatitis C and B; Alcoholic Liver Disease; Non Alcoholic Steato-Hepatitis; Hepatic Encephalopathy and Constipation Key Highlights Led and Drove Key Strategies in Hepatology portfolio of Abbott India - Including the Innovative Collaborative marketing and Campaigning of Non -Invasive Liver disease detection project FIBROSCAN Strategized and Launched the potential best launch of Abbott India - VIROCLEAR - Sofosbuvir - in April 2015 - the Product grossed over 5 crores INR in just over 4 Months Launched and Drove key strategies for the brand TITAFERON - Peginterferon - Product grossed approximately 10 crores INR in the launch year itself Drove key Patient centric and scientific activities for HEPTRAL (Ademetionine); DUPHALAC FIBER (Lactulose in Wheat dextrin Base) and DUPHALAC ENEMA (Lactulose Enema)
LupinGroup Product Manager
Jun. 2013 - Sep. 2013Bandra Kurla Complex Mumbai (HO)Was reponsible for Strategic Marketing, Budgeting, P&L, KOL management for the SBU. Segments included Neurology, Neurosurgery, Oncology. Therapy Areas included Antiepileptics (Levetiracetam) Neurotrophic Agent(Cerebroprotein Hydrolysate) Anti-Migraine (Sumatriptan + Naproxen) and chemotherapeutics in Colorectal Cancer. A Portfolio worth 25 Plus Crores.
LupinSr Product Manager
Jun. 2011 - Jun. 2013BKC MumbaiTherapy Strategic Marketing of Products in Psychiatry and Neurology. Portfolio worth 40 Plus Crores Including Post Stroke Management, Antidepressant, Antiepileptics. High Point during the Stint of Sr. Product Manager Played a Key role in Launching COGNISTAR – Cerebroprotein Hydrolysate.which was the best Launch of 2011 – 12 in terms of Value generation in Neuropsychiatry, Awards and Rewards October 2012 : Earned and participated in the IIM Ahmedabad Lupin’s Leadership Program
August 2011 : Partners in Progress Reward in the form of Grant of ESOPs for outperformance
LupinProduct Manager
Mar. 2009 - Jun. 2011BKC Mumbai (HO)Brand Management of Products in Psychiatry and Antiepileptics. A Product Basket worth 20 Plus Crores. Highlights during the Stint as a Product Manager Managing, Strategizing and handling Flagship brand of Lupin Mindvision - STALOPAM PLUS (Escitalopram + Clonazepam) leading to its revival Revival of key Antiepileptic brand of division, EPILIVE – Levetiracetam, through strategic planning and Execution. Awards and Rewards
December 2010 : Recognized as among Lupin’st op 100 Managers November 2009 : Excellence in Performance reward in the form of grant of university E-MBA Course at NMIMS
IPCAProduct Executive
Nov. 2007 - Feb. 2009
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