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Work Background
Rad Plaid CollectivePartner
Apr. 2020Los Angeles
Patina Restaurant GroupMarketing Director
Feb. 2019 - Mar. 2020Los Angeles, CaliforniaLed strategic brand management and cross-functional alignment for the West Coast region of a high-end boutique restaurant group. Planned and executed overarching digital marketing, social media, SEO/SEM, email marketing, promotional, and event driven campaigns. Managed client relations and strengthened marketing partnerships with stakeholders at cultural center and museum locations throughout Los Angeles and Orange County, including The Music Center, LACMA, and Segerstrom Center for the Arts.
Palace EntertainmentDirector of Marketing
May. 2011 - Feb. 2019Strategic brand development for a portfolio of amusement park properties. Worked with cross-functional departments and regional park marketing teams to ensure campaign execution to brand standards. Analyzed revenue data, research, and industry trends to identify growth opportunities and make data driven recommendations. Created integrated marketing plans to drive acquisition and sustain brand awareness in key markets. Recommended, launched, and analyzed new programs developed to drive business goals. Developed partnership activations with Pepsi, NBC Universal, and Coca-Cola. Oversaw development of creative campaigns and managed production schedules. Built annual department budget and managed P&L. Led regional park teams in development and execution of annual marketing plans.
Davis Elen AdvertisingAccount Executive
Dec. 2010 - May. 2011Los AngelesDeveloped integrated marketing and advertising campaigns for McDonald’s LA co-op. Briefed client franchisee board of directors, agency colleagues, and partner agencies on business trends and recommendations. Ensured campaigns were executed on time and to brand standards. Responded to client requests. Met with clients to review strategy and present campaign results.
Knott's Berry FarmMarketing Specialist
Jun. 2006 - Dec. 2010Buena Park, CAAssisted with execution of advertising, promotions, and public relations plans. Coordinated on site film production for commercial campaigns. Worked with live news crews to produce entertainment news stories in accordance with public relations calendar. Created and managed social media content. Developed local media plans to support park events. Managed advertising budget to stay in line with monthly and yearly targets.
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