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Work Background
The Estée Lauder Companies Inc.Senior Manager, Global eCommerce - Western Markets, Tom Ford Beauty (Stretch Assignment)
Oct. 2024 - May. 2025Partnered with regional / retailer eCommerce teams to drive Tom Ford’s digital strategy across Western markets. Managed end to end (development, stakeholder alignment, and execution) of digital commerce asset strategy to accelerate brand positioning on specialty-multi and pure player channels.
The Estée Lauder Companies Inc.Manager, Marketing, Tom Ford Beauty, Travel Retail Worldwide
Oct. 2022 - May. 2025Drove global product marketing strategy and execution for ~20 annual product launches, leveraging market analytics to shape retailer positioning, consumer targeting, and go-to-market activations. Spearheaded expansion strategies for emerging markets and entry strategies for new categories by conducting extensive market, consumer, and competitive research to ensure high-impact resonance with diverse segments across APAC, EMEA, and the Americas.
The Estée Lauder Companies Inc.Assistant Manager, Global Merchandising & Trade Marketing Strategy, MAC Cosmetics
Jul. 2021 - Oct. 2022Developed global merchandising strategies that increased SKU productivity and elevated hero product authority by positioning assortment(s) to align with channel, consumer, and regional priorities. Owned global 360 commercial calendar featuring gift-with-purchase/promo strategies, channel/retailer exclusives, launch tactics, etc. while simultaneously ensuring brand equity and market-specific consumer relevance across all touchpoints.
The Estée Lauder Companies Inc.Assistant Merchandising Manager, Global Commercial, MAC
Jul. 2021 - Oct. 2022
The Estée Lauder Companies Inc.Associate, Global Commercial & Merchandising Strategy, MAC Cosmetics
Mar. 2020 - Jun. 2021Executed data-driven retail merchandising initiatives, transforming insights by channel, category, and consumer into actionable marketing strategies. Analyzed strategic product performance to optimize assortment, improve retail visibility, and strengthen consumer engagement globally.
The Estée Lauder Companies Inc.Associate, Merchandising, Global Commercial, MAC
Mar. 2020 - Jun. 2021New York, New York
The Estée Lauder Companies Inc.Associate, Travel Retail Worldwide
Jan. 2019 - Mar. 2020Greater New York City Area• Work closely with the business and cross regional partners to manage and track projects related to organizational effectiveness initiatives. • Collaborate with leadership to classify key business priorities in support of the rolling 3 year strategy; complete all analytical hindsight and utilize data to create and ideate line plans accordingly • Partner with HRBP counter parts in Americas, Europe, Middle East, Africa and Asia on a regular basis to keep teams properly informed and aligned, of project progress/challenges and harmonize global procedures accordingly
The Estée Lauder Companies Inc.Associate/PMO, Marketing Innovation, Travel Retail Worldwide (Stretch Assignment)
Jan. 2018 - Mar. 2020New York, New YorkDelivered analytical insights to close performance gaps and accelerate sales growth for ‘Travel Retail Exclusive’ products across Estee Lauder Companies portfolio of brands. (Fragrance, Skincare, Cosmetics) Drove competitor benchmarking, SKU optimization, and innovation pipelines to improve speed-to-market and operational efficiency.
The Estée Lauder Companies Inc.HR Coordinator, Travel Retail Worldwide
Jul. 2017 - Dec. 2018Greater New York City Area• Support VP with project management; specifically the deployment and execution of change management work • Work with HR analytics team and TR regions to leverage existing reports and tools to create quarterly TR transaction/management reports-turnover, promotions, capabilities, grade, active headcount • Created guidance documents, templates, SOPs, and other trackers to ensure consistent, reliable quality principles
The Estée Lauder Companies Inc.Business Operations & Human Resources, Travel Retail Worldwide (Various Positions)
Aug. 2016 - Mar. 2020Greater New York City AreaLed international business operations and change management initiatives, aligning organizational design with evolving retailer structures, brand portfolios, and market capabilities. Partnered with senior leadership to translate performance metrics into strategic action plans that supported global growth.
The Estée Lauder Companies Inc.Administrative Assistant, Human Resources
Aug. 2016 - Jun. 2017Greater New York City Area• Provided project support inclusive of analytical measurements, process mapping, data collection, and reporting tools
• Managed ad hoc analysis requests to accomplish strategic goals and leveraged data to inform decision-making for operational improvements and adjustments as necessary
• Lead the implication, education, and execution of Everyday Change Methodology tools and initiatives
Frederic Fekkai & CoManager, Salon & Business Development (Flagship Location)
Jul. 2014 - Apr. 2016Greater New York City AreaDeveloped and sustained eCommerce and in-salon strategies that outperformed revenue targets quarterly. Delivered a premium client experience that increased both spend and retention in a competitive luxury market through trend forecasting and cross-promotional campaigns.
Frederic Fekkai & CoSalon Manager
Jul. 2014 - Apr. 2016Greater New York City Area• Provided business analytics support for commercially-led initiatives, including: brand marketing calendar, innovation sufficiency, white space opportunities, and competitive activities
• Played a key role in marketing projects such as: localizing sales strategies, identifying new business pipelines, and orchestrating strategic partnerships • Managed reliability by handling complex transactions, detailing financial reports, and performing daily audits
• Responsible for managerial procedures including scheduling, creating retail and service goals, and product inventory
Massimo DuttiManager, Retail Operations (Flagship Location)
Jan. 2013 - Jul. 2014Greater New York City AreaDirected seasonal brand and merchandising strategies that maximized revenue and increased consumer AOV. Achieved top global customer service scores and high employee retention through exceptional team leadership and consumer experience delivery.
Massimo DuttiRetail Manager
Jan. 2013 - Jul. 2014Greater New York City Area• Analyzed KPI’s inclusive of merchandise metrics, sales trends, and consumer insights
• Monitored industry forecasts, evaluated competition, and identified potential white space opportunity • Partnered directly with buyers and designers, contributing to the creation of future collections
• Developed and executed innovative solutions for sales initiatives, seasonal strategies, and optimal productivity • Implemented and managed monthly financial and performance reporting
ChanelBeauty Consultant
Jan. 2011 - Jan. 2013Bay Shore, NYRewarded for personally obtaining top sales for all Long Island locations quarterly. Tailored recommendations to clients based on individual skincare, makeup, and fragrance needs. Collaborated with stylists during promotional events to maximize sales through beauty consultations.
Lord & TaylorSales Associate
May. 2010 - Jan. 2013Continuously exceeded daily business goals including AOV and IPT. Developed in-store trend and promotional events, increasing store volume and overall sales. Conceptualized visual display and merchandising presentations on sales floor.
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