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Work Background
Necessary Media Founder & Executive Producer | Director
Jan. 2017New York, New YorkNecessary Media partners with brands, founders, CEOs, corporate leaders, and entrepreneurs on all types of media. Our work includes: • Story/Creative Development
• Branded Content
• Documentary
• Narrative Film/Web Series
• Founder’s stories
• Client Testimonials
• Network Sizzle Pitches As a video production company, we are determined to make a difference. We celebrate the fighters, change-makers, and champions in all of us. Our backgrounds in episodic television production and digital media allows us to create and deliver content that engages large audiences and keeps them coming back for more. If you're ready to stand out in a crowded market, elevate your brand, and inspire your viewers through powerful storytelling, contact me at [email protected]
VaynerMediaProducer & Director
Jan. 2015 - Dec. 2017New York, New YorkAs a Producer & Director at VaynerMedia, I had the opportunity to work with this full-service global agency, truly focusing on storytelling and significantly impacting and driving business results. Among my greatest contributions at Vayner was directing a six-part, multicity national video series for Budweiser. My breath of experience afforded me the ability to have a hand in each step of the process, producing, directing, and delivering the final creative content for the entire series. During preproduction, I collaborated with the creative director to secure both the main talent as well as the background actors in addition to scouting shooting locations in each city in which we created these videos. While in the field, I worked diligently to execute and capture the creative content in the best light and established the overall look and atmosphere on the set. In addition, I oversaw the editing of all six videos, carefully selecting shots and music, and determining the videos final length. The campaign was a rousing a success, generating upwards of 6.2 million views across various social media platforms and garnering Budweiser broad PR coverage in all manner of media. I am particularly proud of my efforts on this project, as it was widely noted that this campaign connected consumers anew with Budweiser products and reignited excitement about this American institution.
Half Yard ProductionsDirector | Producer
Jan. 2015 - Dec. 2017New York, New YorkI had the great fortune to serve as the Director for two seasons of TLC’s long-running, standout hit, “Say Yes to the Dress.” In this capacity, I contributed to Half Yard Productions’ high-quality programming in a profound and meaningful manner. The ability to truly share the stories of brides—not only while they select their dresses but also sharing a window into their lives and relationships—was a privilege. In the process of bringing these stories to the screen, executing and capturing the creative content in the best, most captivating way, I directed the talent and extras and overseeing a crew of 10 people. The interviews of the bride as well as all secondary interviews of family members and friends were my purview. I directed both 30- and 60-minute episodes over the course of two seasons, allowing me to tell these brides’ stories in a multitude of creative, innovative formats.
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