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Network Power<100 people
Roles
💰50%
Investor & VC
🔥50%
Startup Founder
💸50%
Marketing
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Work Background
Leeha Capital LimitedCMO & Group Officer
Jun. 2022 - May. 2023Hong Kong SARA single European family investment fund based in Hong Kong making private equity investments across our diversified areas of expertise in both public & private markets, with the objective to achieve risk-adjusted returns. Our Group’s key interests are wineries, wine warehousing and sales, hotel and restaurant businesses in France, Hong Kong, Japan and Chile. Notably, our portfolio includes two prized domaines in Burgundy, France, the Château de Meursault and Château de Marsannay, together owning more than 100 hectares of vineyards in the region. We are entrepreneurial, forward-looking and dynamic - we want to constantly expand & add new businesses in our portfolio by adapting to new trends and technologies. We aim to build a global customer base by pursuing “direct-to-customer” strategies.
ShopstreamVice President - Regional Brand Partnerships
Jul. 2021 - Jun. 2022Hong Kong SARShopstream is an integrated livestream, interactive platform hosted by brand owners, brand experts and industry professionals to communicate products and services to a wide range of audiences. It is an online marketplace which encourages businesses to own their programmes by focusing on brand subject matter expertise to drive consistent engagement through meaningful consumer interaction. Shopstream can be used to launch new products, educate on brand and business expertise, generate awareness and showcase physical and pop-up stores, amongst others. It also enables the brand to communicate to their target demographic directly through live videos and chats with immediate purchase functions.
Beyond Beauty GlobalMarketing Director
Oct. 2019 - Jan. 2023Hong Kong & ManilaBeyond Beauty Global is a boutique brand consultancy specializing in health and wellness. Our services cater to spa and wellness establishments, organic skincare, and clean beauty. Valuing sophistication, innovation, and authenticity, we aim to enable clients with the relevant marketing and brand strategies to achieve pronounced success and distinction.
Collaborations & Projects:
- USPA HK, Well Being Nutrition Collagen Capsules, Mandala Yoga Room HK
- Beauty & Wellness Festival Manila 2019-2020, The SHEeo Society
- Thought Leadership Talks: Ayala Malls UPLIFT for Women’s History Month, Next Theory – Creating the Best Brand Experience, The SHEeo Society – Defining the Modern Woman
Crate and BarrelHead of Marketing, Visual Merchandising & Training
Dec. 2016 - Aug. 2018NCR - National Capital Region, PhilippinesCrate & Barrel is a premium lifestyle American brand specializing in upmarket housewares, home accessories, decor and furniture. Opened in 2014 in Manila Philippines, it’s been the leading brand of high-end home furnishings in the country. Key Responsibilities:
- Defined and executed the overall marketing strategy following global brand and budget guidelines using effective marketing tools, materials, and local campaigns.
- Managed PR (brand relationships to key ambassadors and influencers, media personalities), promotions and events (co-branding with luxury and premium brands, partnerships with retail affiliates, F&B outlets, high-end real estate properties, country clubs and hotels) & advertitising (media buying).
- Developed their first social media and digital strategy which generated new followers thus increasing sales and VIP customer database.
- Partnered with merchandising team to understand product buyability, best-sellers and seasonal opportunities for timely product and key launches. - Focused on improving visual merchandising of retail outlets to enhance customer experience in-store, leveraged personalized and strategic customer communications to drive emotional brand connections.
- Trained and educated key sales associates on customer behavior and loyalty programmes to create brand allegiance and repeat orders.
- Reported and managed ROI on key marketing initiatives, by defining relevant KPIs ( 23% overall increase in product sales, 55% increase in social media, 72% increase in new customers and followers)
- Trained and motivated a strong team (1 manager, 3 supervisors) to reach sales objectives, brand goals and PR ambitions.
- Monitored, analysed and reported on compeitiors’ activities (quarterly basis) to keep abreast on the market’s landscape.
WE CommunicationsConsumer Director
Jun. 2014 - Aug. 2015Hong Kong SARAccountable for the development of the Hong Kong Consumer business, providing brand strategies & perspectives related to the local market. Managed a team of 10 within the Consumer sector, while identifying new leaders to sustain the company’s growth through coaching, mentoring, modelling leadership behaviour & providing consistent and constructive feedback. As a Consumer Director of Waggener Edstrom Communications, our team have developed & led the activation of many successful brand strategies in Hong Kong & within the Asia Pacific region. We’re culturally aware in our brand approach & the team is fluent in several Asian languages ( myself included) - English, Cantonese, Mandarin, Hokkien & Tagalog with strengths in driving customer delight & building client relationships. Accounts managed include DFS, Shangri-La, Club Monaco (Imaginex Group), Ash (Max Group), Jeep (Swire Motors), Blue Nile Diamonds, Dom Perignon, Michelin Guide, Tatler’s Great Wines of the World, Bloomberg & Sony. Key Achievements:
- Successfully implemented DFS First Class Beauty in partnership with Fox International Channels & Star World highlighting key influencer Nicole Warne which garnered 11M AVE. - Launched Michelin Guide 2015 at The Four Seasons Hotel with a full 360- brand campaign for pre, post & during the event. The occasion was attended by notable Michelin-starred chefs such as Joel Robuchon, Umberto Bombana, Alvin Leung to name a few. - Introduced Blue Nile Diamonds to Hong Kong accompanied by a strategic approach resulting to TV appearances in Bloomberg & CNBC with the President for International Markets. - Created the first exclusive Dom Perignon VIP Dinner in Manila partnering with famous wine critic James Suckling and Peninsula Hotel at the National Senate Hall (the 1st event held in such a prestigious location) with Dom Perignon 3D brand mapping & a notable performance by award-winning artist Lea Salonga.
LVMHRegional Brand Manager
Nov. 2008 - Apr. 2014Hong Kong SARResponsible and accountable for building strong individual brand equities in the Moet Hennessy portfolio namely Belvedere, Chandon, Grand Marnier and Estates & Wines, ensuring that all Asia Pacific markets implemented the agreed innovative strategies to achieve strong growth. Identified and developed key strategies to relaunch heritage brands, increase visibility and create innovative and engaging communication platforms for our focused markets. Refined relationship-building qualities and extroverted personality has helped create a good level of trust and insight for brand partners, resulting in high visibility and measurable sales results. Key Achievements 2009-2014:
- Belvedere: Achieved +25% YOY volume growth and +30% YOY increase in CTP for Asia Pacific - Grand Marnier: Achieved +12% YOY volume growth in Asia, with an extremely focused and targeted market approach (China, Hong Kong, Singapore, Taiwan) and properly defined brand objectives and strategies - Chandon and MH Wine Division: Achieved +11% YOY volume growth and +15% YOY increase CTP for Asia Pacific
Pernod RicardSales Supervisor - International Accounts
May. 2006 - Oct. 2008Shanghai City, ChinaResponsible for sales negotiations, trade marketing, promotions and on-premise event management. Key Achievements:
- Increased trade and customers’ desirability of Mumm and Perrier Perrier Jouët champagne. - Managed a challenging but rewarding brand wines and spirit partnership change, which led to an increase in brand awareness and sales volumes in Pernod Ricard’s champagne and wines portfolio.
Pernod RicardSenior Merchandiser
Jan. 2003 - Dec. 2004Beijing City, ChinaResponsible for contract negotiations and visual merchandising for Chivas Regal, Martell Cognac and Jacob’s Creek, enhancing image and visibility while increasing target volumes for Hotels and Modern On-Trade Channels.
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