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Work Background
InteserraDirector of Marketing and Client Services
Jan. 2023Houston, Texas, United StatesDevelop marketing and branding strategies. • Clean and organize email lists and roll out an email marketing strategy for internal and external clients. • Implement digital marketing activities, including SEO, keywords and ads. Use paid search to reach new targets and improve sales. • Build a web strategy, and create a phased launch plan to streamline, rebrand and improve content and user experience. • Establish a “best client” model and successfully improve the profitability of our client base. • Generate a field marketing toolkit with collateral, presentations, scripts and email campaigns, all integrated with Salesforce. Supplement with a new client onboarding plan, and a client communications plan. • Plan and execute all virtual Town Hall meetings, and online seminars and product demonstrations. • Manage sales relationships, including sales team, clients, prospects and partner marketing. • Drove a 40% YOY increase in sales in 12 months.
The Bumpy PickleEvent Sales Manager
Mar. 2022 - Dec. 2022Houston, Texas, United StatesBuilt and executed an events sales program with standardized pricing, communication and contract requirements for a brand-new business. Contracted and built out a Triple Seat account. • Created and executed a sales and promotions strategy to increase events sales, including socials, an email campaign and outreach to nearby offices and apartment communities. • Increased events sales to an average of $25K per month, all with no climate controlled inside space or facilities.
Axelrad Beer GardenManager - Promotions and Events
Jul. 2021 - Jan. 2023Houston, Texas, United StatesManage the planning, promotion and execution of all special events and concerts throughout the venue. • Track performance towards team KPIs and sales goals and coach where necessary to improve performance. • Develop and execute a communications and promotions strategy for all concert events. Develop and execute a sales strategy and collateral for all reservations and private parties. • Added $100K of net event sales to the bottom line over a six-month period.
The Continental Club, Houston, TXTalent Buyer and Promotions Manager
Aug. 2020 - Jun. 2021Houston, Texas, United StatesSource and schedule bands and live entertainment across the venue for three stages. Organize all events details with the in-house A/V team. • Update the website with concert details. Manage all digital promotions and public relations. • Lead the reopen after Covid and maintained a 90% attendance rate throughout the summer.
Palace SocialMarketing Director
Mar. 2020 - May. 2021Houston, Texas, United StatesCreate success measures and KPI’s, and the tracking mechanisms to consistently measure the customer experience and satisfaction within the venue. • Develop strong service and sales training materials and a training process to maximize cross-selling and on-brand delivery of service. • Develop a sales and public relations strategy, and interface with the creative and PR agencies to execute and implement these strategies. • Updated website with Word Press. Created graphic elements for the website and for social media. • Drove sales to target within 2 months of opening and exceeded sales targets by an average of 40% over the next 12 months.
Goodnight Charlie'sVenue Marketing Manager / Event Sales Manager
Dec. 2017 - Mar. 2020Houston, Texas, United StatesEstablish and measure service KPI’s and monthly sales goals. Adjust training, internal procedures and events activities to promote additional sales to regularly exceed our targets. • Interface with and book all entertainment. Manage sound technicians and equipment maintenance. • Develop and execute a strategic events promotions plan, which successfully tripled our events income in two months. Coordinated large and small events, from happy hours to Kate Upton’s birthday party. • Act as a liaison with potential partners and show sponsors. Develop proposals and informational materials to help create and strengthen sponsorships and partnerships. • Achieve 100% attendance rate for 16 months and added $1M events sales to the bottom line over 24 months.
Spark EnergyManager of Field Marketing and Sales
Oct. 2012 - Oct. 2017Houston, Texas AreaManage and execute the field marketing acquisition strategy for Spark Energy, including door-to-door and outbound telemarketing channels, and online, email and traditional marketing tactics, exceeding growth targets each month. • Hired and managed contractor relationships • Develop scripts and collateral for field agents. Create an email campaign to precede and follow up each sales visit. • Increased annual revenues 24% through sales channels
Time Warner Cable Business ClassSenior Manager of Marketing Operations
Jan. 2008 - Dec. 2012Dallas, TexasManaged, planned and executed marketing plan for the Texas Region commercial services business unit. Tactics included direct marketing, traditional and online media, social media, events planning and telemarketing. My responsibilities also included offer development and tracking, field marketing management and sales enablement, budget management, results reporting and the management of a team of 6 – 8 marketing and reporting professionals. My specialty is developing affordable and creative events to position our sales team in direct contact with potential customers. My events were designed to support our commercial sales team, and with each one, we involved the entire sales team to drive their involvement in and ownership of our overall success. We were successful at driving leads, and at making everyone's jobs a little more fun! And a happy team is a PRODUCTIVE team!
Time Warner CableManager of Marketing Operations
Jan. 2005 - Dec. 2008Houston, Texas AreaManaged key consumer and commercial growth programs for data, video and VOIP products. Tactics included segmented direct marketing, traditional and new media, events and telemarketing. I built a marketing team, and managed the work of 4 marketing coordinators developing coordinated, multi-tactic campaigns. My most notable work was setting up on-site events at major sports stadiums throughout Houston. I worked across many inter-departmental teams to solve sales and marketing problems. I also worked on the world-class "Astronaut" campaign, and many of our learnings were incorporated into the creative results. I gathered experience in everything from events marketing to negotiating agreements with major sports venues.
Shell EnergyMarketing Coordinator
Jan. 2003 - Dec. 2005Houston, Texas AreaManaged traditional marketing tactics for Shell Energy Services existing customer retention activities, and assisted with new customer acquisition activities such as targeted direct mail and telemarketing. I was appointed the brand liaison on the M&A and Innovations teams, and was responsible for change management and rebrand of key new Shell opportunities.
BRSG IncAccount Manager
Jan. 2002 - Dec. 2003Houston, Texas Area
FellersAccount Executive
Jan. 2001 - Dec. 2002Houston, Texas Area
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