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Work Background
@ASK Training SingaporeAdjunct Trainer
Nov. 2023Singapore
EmarsityAdjunct Trainer
Sep. 2022Singapore
Gemstory World Pte LtdContent Strategist
Aug. 2022 - Jun. 2023SingaporeLead and strategise creative assets for digital media content and ads.
FirstCom AcademyAdjunct Trainer
Jun. 2021 - May. 2024SingaporeTrainer for WSQ modules offered by FCA. TikTok Essentials, Tiktok Shop and Ads, Social media marketing and video creation.
China-ASEAN New Smart City Innovation & Entrepreneurship Competition (ASEAN Division)Virtual Event Executive Producer
Aug. 2020 - Sep. 2020SingaporeProduced and planned virtual event spanning participants from all around South East Asia to take part in a live pitch and Q&A from judges for the 2020 ASEAN preliminaries. Production includes post event highlights video. Production for 2021 competition coming soon.
JusgoVisible - Jusgo Innovation Inc MarketingVideo Growth Coach
Jan. 2020Singapore
Nanyang PolytechnicAdjunct Lecturer
Nov. 2019
JusgoVisible - Jusgo Innovation MarketingFounder & Creative Director
Sep. 2018Singapore- Lead creative & strategic producer for social media video content - Video marketing consultancy and coaching - Business Development
SIRS Singapore Institute of Retail Studies (NYP)Lecturer and Programmes Facilitator
Jun. 2014 - Oct. 2019Singapore- Course and training development for WSQ, Digital Marketing and E-commerce courses. - Programme manager for exclusive partnership with Alibaba's Taobao University - Plan and facilitate course offerings with Alibaba for local learners and businesses - Advise local partners on Alibaba Group's business opportunities - Familiar with e-commerce models and e-marketplace platforms - Conduct training needs analysis with corporate clients - Advisory to retail businesses - Source, enable and encourage retail technology in businesses - Conduct talks and workshops to Retail practitioners - Develop and deliver WSQ Retail courses for all levels - Develop WSQ training materials for the Retail Industry to meet clients' needs - Training of WSQ retail and service modules
Parfums Christian DiorRetail Manager
Mar. 2013 - Apr. 2014Singapore- Maximize retail sales in assigned doors to grow market share, ranking and productivity of each counter in the area - Supervise, coach and motivate Counter Managers & BCs - Responsible for recruiting and team development - Responsible for image and execution of quality excellence at POS - Responsible for in-store promotions and events execution - In charge of Retail Projects implementation and follow up
H&MStore Controller
Jul. 2012 - Feb. 2013Singapore- Improve and maintain store procedures, productivity and cost control - Familiarise with store operational activities at all levels with hands on experience - Come up with measures to improve productivity - Coach sales staff to be more efficient - Coach department managers in manpower planning to maintain within budget and business needs - Ensure security and cash control procedures are followed - Maintain store sales productivity in line with manpower planning
Triumph InternationalRetail Operations Manager Singapore
May. 2011 - Jul. 2012Singapore- Manage sales and operations of 12 boutiques (30 staffs) - Ensure customer experience is maintained according to company standards - Coach and train staff in salesmanship and selling skills - Analyse footfall and conversion data and implement action plans to maximize sales and productivity - Create and implement store promotions - Work with mall management, credit card companies and vendors on A&P activities and involvement to increase store traffic, repeat visits and brand awareness - Manage staff deployment to meet individual store business needs and increase productivity
DFSRetail Service Manager
Feb. 2008 - May. 2011➢ Manage daily store operations (60 staffs) - Handle customer requests and feedback - Staff rostering to meet business needs - Ensure and improve on luxury selling and service - Maintain and improve on merchandise presentation and housekeeping standards - Ensure staff service standards and product knowledge through observation, training and coaching - Provide input to management for performance reviews, as well as recognition and disciplinary actions. - Improve and excel in both sales and performance through clear and concise communications with management team - Implement action plans to improve sales & service standards
RC Hotels Pte Ltd (Fairmont Plaza)Assistant Manager, Housekeeping
May. 2005 - Feb. 2008Singapore➢ Daily Operations (100-130 staffs) - Planning of daily manpower to cope with occupancy - Assigning work and managing of staffs to maximize productivity - Handle guest complaints or special requests - Communicating with staffs of various nationalities, races and ages - Working with other departments (e.g., Front Office, Sales) to facilitate efficient room turnover and group arrivals - Managing of Team Leaders and giving advise and instructions when situations arise - Disciplining of staffs who are not working up to expectations - Handling of guest complaints and offering solutions to guests’ requests and problems
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