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Work Background
Summary of Key SkillsPlease see below an executive summary of my skills & experience
Aug. 2025↪︎ 7 years shaping data-led marketing strategies, incl. KPI definition, budget forecasting & reporting
↪︎ Delivering social-first B2B & B2C campaigns, video productions, webinars & whitepapers in parallel
↪︎ Proven track record in lead generation & unlocking contacts via thought-leadership content
↪︎ Identifying & pitching brand-building opportunities, repurposing existing assets incl. localization
↪︎ Managing complex stakeholder & client relations, incl. CEO & director approval loops
↪︎ Exceeding targets in awareness, perception & engagement across digital, editorial & social media
↪︎ End-to-end direction to keep brand voice sharp, incl. copywriting, creative direction & event design
↪︎ Hiring, leading & collaborating with creators & production agencies (onsite/remotely)
↪︎ Proficient using Google Suite & Analytics, Keynote, Figma, Adobe Creative Cloud, Hubspot, Salesforce, Customer.io, Contentful, Mailchimp, Asana, & Monday
Previous Clients Include:
Highsnobiety, Paramount Pictures, Mercedes Benz, Galerie Bene Taschen, Google, lululemon, Spotify, Red Bull, Salomon, The North Face, Onrunning, HOKA, Adidas, Sennheiser, Omorvicza, Ouai, BCG, Equinox, Haig Club (Diagio), Magnum Photos, British Journal of Photography, Canon, Adobe
Birmingham Museums TrustEvent Business Coordinator
Sep. 2024 - Jan. 2025↪︎ Client account management, including pitching, creating, and fulfilling all event contracts
↪︎ Exceeded monthly new business targets and drove outbound sales efforts
↪︎ Initiated an in-depth competitor analysis report and insight share out
↪︎ Simultaneously planned and executed daily events across seven museums and galleries
↪︎ Closely collaborated with internal stakeholders, including creative and production agencies, senior leadership, marketing, venue teams, suppliers, curation, and creative insights teams
Voort StudioCreative Marketing Specialist
Sep. 2023 - Jan. 2024↪︎ Produced eight hero campaign photo and video shoots in Los Angeles & London
↪︎ Supervised shoot budgeting, location scouting, site visits, prop and talent sourcing
↪︎ Executed brand assessment, delivered B2B/B2C 2023-2024 marketing strategy
↪︎ Responsible for new influencer relationships, including research, outreach, and contracting
↪︎ Managed procurement, set up, and channel strategy for social influencer marketing tooling
ZalandoPartner Communications: Global Marketing Manager
Sep. 2021 - Sep. 2023↪︎ Responsible for designing annual B2B marketing strategies to drive brand authority and engage C-level decision-makers or specific target brand contacts across Sports, Streetwear, and Sustainability
↪︎ Directed weekly and quarterly planning meetings for business function, incl. multiple teams
↪︎ Managed and delivered content calendar; reviewing, editing, and approving all partner-facing, insight-led marketing assets (incl. newsletter, LinkedIn, b2b website, app, internal communications, event materials, pitch decks, presentations, press releases, and CEO speeches)
↪︎ Conducted weekly insight sharing and research with internal subject matter experts, client contacts, and industry experts, to increase ROI on pre-existing content and discover new narratives
↪︎ Successfully pioneered the first annual B2B strategy for the Sports category, achieving lead generation and industry perception targets (incl. 12 video productions, client activations, short-form videos for LinkedIn and content guidelines with internal training, and brand launch campaigns)
↪︎ Drove sustainability UX project aimed at client action-taking and legal compliance (including a 6-phased communication strategy, including review and update of entire content ecosystem, live video broadcasts and training tutorials, newsletter launch, and LinkedIn campaign)
↪︎ Designed and managed complex projects with multiple workstreams and extensive stakeholder maps, including senior leadership, commercial directors and sales teams, client brands, influencer marketing, pr, regional marketing, D&I, internal communication, technical teams (back- & front-end)
↪︎ Creation and presentation of project progress presentations to Directors, leads and external clients
↪︎ Designed and delivered live Q&As, panel talks and training for up to 6000+ people
↪︎ Problem-solved under extreme pressure as appointed lead for high-risk and confidential topics, which included preparing press releases, speeches and statements for major international news media covering anti-sustainability accusations, quarterly financials, and brand launches
↪︎ Led briefing, sourcing and onboarding of new creative talent and agency partners, including industry endorsers, creative agencies, photographers, graphic designers, and videographers
EyeEm Awards 2021 at Berlin Photo WeekMarketing & Partnerships Lead
Sep. 2021 - Sep. 2021↪︎ Concurrently pitched for, won, and managed 12+ brand sponsors, all involving content multi-channel co-marketing agreements and live event activations
↪︎ Exceeded engagement targets and achieved over 336K submissions from 100K photographers
↪︎ Planned, produced, and edited the dedicated awards website and all promotional materials across editorial, in-app, and social channels (Instagram, Twitter, Facebook, LinkedIn)
↪︎ Pioneered live interview series targeting top-tier creative talent, increasing submission quality and lead conversion
↪︎ Produced at three key headline events across different locations: EyeEm Awards Ceremony, Berlin Photo Week Launch Party, and EyeEm Awards Exhibition
EyeEmSenior Brand & Content Manager
Jan. 2020 - Sep. 2021↪︎ Designed and executed SaaS B2B strategy, exceeding lead generation and re-engagement targets across all points in the lead funnel, including enterprise subscription launch and new AI products
↪︎ Led copywriting and creative design for thought-leadership assets including Visual Trend Report 2020 & 2021, newsletters, EyeEm enterprise website, newsletters, Linkedin, Youtube, and Instagram
↪︎ Lead producer for EyeEm Magazine, pitching and producing articles and 1-1 interview with business leaders and creative influencers from around the globe, to both inspire and engage B2C2B audiences
↪︎ Conducted content performance and ROI analysis, presenting insights in company-wide reports
↪︎ Proactively set up collaborative processes and bi-weekly insight share-outs with the sales team to optimize direct sales and marketing assets
↪︎ Collaborated weekly with UX, customer service, and technical engineering teams (incl AI & ML) to mitigate challenges with content strategies, resulting in improved user engagement and sentiment
↪︎ Managed analytic dashboards and facilitated content planning in weekly, monthly and quarterly marketing strategy meetings
↪︎ Responsible for managing end-to-end delivery of B2B & B2C marketing and events calendar
↪︎ Complex communication responsibilities, such as COVID-related content and data breaches
EyeEmMarketing & Content Manager
Nov. 2018 - Jan. 2020↪︎ Created and delivered B2C strategy consisting of quarterly education and inspiration campaigns, resulting in increased customer lifetime value, community sentiment, and in-app engagement
↪︎ Planned and delivered channel strategy and content calendar across social media (Instagram, Facebook, Youtube, Pinterest LinkedIn, X), web, app, EyeEm Magazine, and newsletters
Initiated community-building events and brand-sponsored competitions
The Apartment Global LtdLFW Activation Team Leader
Feb. 2018 - Feb. 2018↪︎ End-to-end planning and production of 35+ activations serving brands and creators a
↪︎ Managed multiple brand and press partnerships concurrently for 3 seasons, including sourcing new clients, contract negotiations, event design, and delivery
↪︎ Trained and supervised a team of five event interns and three full-time employees
↪︎ Collaborated with event photographers and videographers to fulfill creative briefs and contracts
↪︎ Responsible for all post-event reporting for internal, press, and brand partner use
Condé Nast BritainBritish GQ - Editorial Intern
Nov. 2017 - Nov. 2017↪︎ Pitched, produced, and edited stories for long-form features and style editors
↪︎ Drove traffic to features through homepage teaser and social media content
↪︎ Shoot assistant for January editorial fashion campaign
↪︎ Managed press relations for product call-ins and interviews
Coordinated shipments and travel for press & brand relations teams
The Apartment Global LtdCreative & Digital Assistant to CEO
Feb. 2017 - Apr. 2018↪︎ Developed and edited all B2B marketing collateral, including brand book and pitch decks
↪︎ Built and managed creative strategy for all editorial, newsletter, and social media content, requiring in-depth market research, executing team briefing sessions, and producing all content in collaboration with in-house and freelance creative network
↪︎ Connected leading lifestyle and beauty brands with creators from our highly-curated collective
↪︎ Responsible for Enterprise Client Expansion Strategy, involving identifying and pitching for branded collaboration projects and maintaining exceptional client relations
↪︎ Managed 1-1 influencer relationships, performance tracking, and reporting
↪︎ Created and managed always-on editorial, newsletter, and social media content
↪︎ Strategized full brand redesign and launch communication for 'arva studios'
↪︎ Assisted with contract creation, bookkeeping and invoicing, CEO and team calendar and inbox management, and logistic-related tasks
J.CrewCustomer Consultant
Sep. 2016 - Jun. 2017↪︎ Building and managing client relations; loyalty customer personal styling, product sourcing, tailoring and scheduling courier service
↪︎ Updating loyalty customer database and collecting relevant data
↪︎ Presence at in-store events: management of catering, presentation of new season roll-out and knowledge of product source and production processes - Stockroom duties; transfer of stock to alternative stores, organisation of current and new season styles
↪︎ Build and maintain a welcoming and professional atmosphere amongst the shop floor team; upholding brand integrity at all times and hosting clients with a welcoming and formal etiquette
MAWI LondonPress Office Assistant & Showroom Manager
Sep. 2014 - Jan. 2016↪︎ Developed an understanding of how a major fashion brand runs within dynamic and competitive industry
↪︎ First point of contact for retail customers, documentation of sales and footfall data in the boutique
↪︎ Joined PR manager at SS 2015 London Fashion Weekend to manage sales and media relations
↪︎ Set up advertising and editorial film and photography opportunities for local agencies under MAWI Ltd.
↪︎ Liaised with VIP personal stylists on product loans and event styling briefs
↪︎ Implementation of visual merchandising on the shop floor based on creative concepts from the brand’s Creative Director
Field Day Festival (EYOE)Press & VIP Office Assistant
Jun. 2014 - Jun. 2018↪︎ Pre-event planning and onsite set up of VIP & press area including supporting creative team in fulfilling on-site visual briefs - Liaison for VIP guests, press, artists, and talent managers ↪︎ VIP ticketing box office operations
↪︎ Assisted in creation of Field Day radio interview scripts
↪︎ Managed on-site logistics; implementing health and safety standards at all times
Eat Your Own Ears LimitedEvent Representative & Artist Liason
Sep. 2013 - Jun. 2018↪︎ Artist Liaison for renowned artists and management, including Florence and The Machine, Four Tet, Clean Bandit, London Grammar, Caribou
↪︎ Produced concerts across various London venues, including Village Underground, O2 Academy Brixton, MOTH Club, Scala, Electric Brixton
↪︎ Responsible for onsite briefings and managing teams, including venue, photography and press, security, PA/technical teams, hospitality, merchandise, front of house, and VIP
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