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Work Background
Havells India LtdDy General Manager International business Department- East Africa
Nov. 2022Nairobi County, KenyaPrimary Responsibility 1- Grew regional revenue from ₹5 Cr to ₹31 Cr in under 2 years across East African markets. 2- Launched operations in Somalia, Uganda & Tanzania by setting up distribution, warehousing & legal frameworks. 3- Led cross-border logistics, inventory planning, and local regulatory compliance to streamline operations. 4- Built distributor partnerships for Lloyd brand, boosting market penetration and brand visibility. 5- Managed multicultural teams across 5 countries, delivering high performance and strategic alignment.
Somotex Kenya LimitedRegional Business Head
Apr. 2005 - Nov. 2022Nairobi, KenyaPrimary Responsibility 1- Oversaw business operations for Kenya, Uganda, and Tanzania with complete P&L ownership. 2- Managed team of 40+, including 3 Country Heads, across Consumer Electronics, Durables, and Tyres. 3- Led regional expansion via retail, B2B, and e-commerce channels; launched warehousing & showrooms. 4- Executed procurement strategies with China & Turkey, optimizing cost and quality. 5- Developed localized marketing and pricing strategies for high-impact market penetration.
LG Electronics India Pvt LtdSales Manager - Mangalore Branch
Mar. 2004 - Apr. 2005Primary Responsibility 1- Spearheaded end-to-end branch operations, driving 37% YoY growth and earning 4 consecutive monthly performance awards and a performance bonus for exceeding targets. 2- Managed dealer networks and institutional sales, boosting market penetration through effective inventory planning, timely order fulfillment, and alignment with national sales strategies. 3- Led cross-functional coordination across sales, service, finance, and logistics teams to streamline operations, optimize stock levels, and reduce delivery timelines.
Godrej GE Appliances LtdSales Manager - Bangalore Branch
Sep. 1997 - Apr. 2003Primary Responsibility 1- Successfully managed 2 distributors, 1 franchisee, and a 21-member sales team; built the entire distribution and franchisee network for pre-launch operations. 2- Recruited, trained, and led DSA teams to drive B2C and B2B mobile sales, launching targeted corporate sales strategies that accelerated subscriber base growth in year one. 3- Executed impactful marketing campaigns and roadshows, playing a pivotal role in establishing Hutch’s brand presence across coastal Karnataka.
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