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Work Background
LocalySenior Digital Marketing Manager
Dec. 2023Dubai, United Arab Emirates
elGrocer - Online Grocery DeliveryPartnerships Marketing Manager
Nov. 2021 - Nov. 2023Dubai, United Arab Emirates
MonViso Italian Natural Mineral WaterGroup Marketing Manager Monviso Trading, MonViso Italian Natural Mineral Water, MyQandC and Memag
Feb. 2019 - Oct. 2021Dubai, United Arab EmiratesAccomplishments and contributions:
+ Generated a 100% YOY increase by repositioning the "Take Water. Give Life" MonViso Water CSR initiative
+ Increased by 50% the revenue generated by the water store in 2020 versus 2019 through strategies and tactics deployed through social media marketing, e-mail marketing and partnerships marketing
+ Monviso Trading and Monviso Trading Store brand conceptualisation and implementation
+ Official Water Sponsor of 2019 Dubai Fitness Challenge: Led the end-to-end sponsorship negotiation,communications development, and implementation
+ Increased awareness of MonViso products and delivered incremental revenue by working closely with our brandAmbassadors ( Big Rossi, Manal Rostom, Rob Donker, Foodiva, Ms. Posetivity, and more)
+ Formulated and implemented an account penetration, management, and growth plan of existing collaborations withSporting Academies & Communities (Hamilton Aquatics, I Love Super Sports, Revolution Cycle, RaceME Events,Skydive Dubai) that drove an increase of 12% in their discount usage
+ Negotiated the end-to-end sponsorship terms for more than 150 events
+ Created and implemented customer-focused communications and partnership marketing materials to support theevents we were attending
+ Reduced expenditures with more than 10,000 USD by negotiating media coverage in several reputable magazines& online platforms like Hotel & Catering, The Caterer, Lovin Dubai, Four Magazine, Virgin Radio etc.
+ Led the digital communications agency relationship in the development and implementation of the new e-commerce stores and interactive website experience of www.MonViso.com
Luxury Exclusive ClubCofounder and Marketing & Events Manager
Jan. 2016 - Nov. 2018BucharestAccomplishments and contributions:
+ Developed a network of 200 partner restaurants, hotels, events halls in Romania within 3 months
+ Maintained a 30% open rate of e-mail campaign communications
+ Kept a YoY 95% renewal rate of the contracted partnerships + Increased YoY by 30% the network of partners
FreelanceSales, Marketing & Hospitality Consultant
Sep. 2015Achievements:
+ organised in a week the launch event for the "Povesti nemuritoare de vanzari" (Immortal Sales Stories) book + prepared a feasibility study for an insurance company in 2 weeks
Hospitality DynamicsSenior Business Unit Manager - JW Marriott Bucharest Grand Hotel
Apr. 2014 - Aug. 2015Bucharest, RomaniaAccomplishments and contributions:
+ With the team of 30 sales & admin individuals, we broke the weekly & monthly sales targets by 20% on multiple occasions
+ Increased the member renewal rate by 15% by implementing a rigorous set of CRM activities
+ Achieved the established start of the year targets, even though midyear the benefits for members decreased by 20%
Hospitality DynamicsOperations Manager China for Club Epicure, New World Hotels, China
Jun. 2013 - Aug. 2015Shanghai, ChinaAccomplishments and contributions:
+ Led the end-to-end launch of three telemarketing sales departments in Shanghai with a reduced cost of 35% than budgeted
+ Set up the local internal operations in Wuhan and Dalian during two-day on-site visits + Revamped the operations of Privilege Club Botswana during an on-site visit of 13 days
+ Created the Marketing Guidelines Manual and the Siracusa User Manual for the team
Hospitality DynamicsBusiness Unit Manager - Intercontinental Hotels Group Abu Dhabi
Mar. 2012 - Jun. 2013Abu Dhabi, United Arab EmiratesAchievements:
+ Implemented an in-house sales process among the hotel staff of the 4 hotels, generating an average of 10-15 weekly membership sales
+ Implemented the Facebook programme page and the daily posts schedule, which increased by 20% the member generated revenues for the hotels' restaurants
Hotel DynamicsBusiness Unit Manager- Marriott Warsaw
Feb. 2009 - Jul. 2011Warsaw, Mazowieckie, PolandAccomplishments and contributions:
+ Headed the end-to-end launch of a new membership tier, 6 times more profitable than its predecessor
+ Introduced the Weekly Member Newsletters that increased the renewal rate by 30%
Athenee Palace Hilton BucharestSenior Telesales Consultant
Jun. 2006 - Jan. 2009Bucharest, RomaniaAchievements: + Exceeded as a top performer within the sales team with a renewal rate of 85%
+ Within 1 month I finalised the Programme Manager training, that usually took 6 months
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