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Work Background
Museum of ScienceCommunications and Outreach Specialist
Dec. 2024Boston, Massachusetts, United States
We Reach USMarketing Coordinator
Apr. 2024 - Oct. 2024Boston, Massachusetts, Estados Unidos
Roads Consulting Group USEspecialista en marketing
Jul. 2023 - Oct. 2024United States
The Scott Pryor Law Group - Personal Injury & Accident AttorneysSocial Media Manager
May. 2023 - Jul. 2023
Barometro de XenofobiaCoordinador de contenidos
Feb. 2023 - Apr. 2023
Pryor EntertainmentSocial Media Manager
Dec. 2022 - Jul. 2023Estados Unidos
Higher Ed PartnersConsultora creativa
Dec. 2022 - Jan. 2023Reino Unido
Higher Ed PartnersCreative Manager
Mar. 2022 - Nov. 2022RemoteGerencia del equipo creativo de HEP LATAM que atiende instituciones de educación superior en Colombia, México, España y Reino Unido.
Funciones y logros:
▪ Gerencia del equipo creativo: Contratación, dirección de arte, dirección de creación de redacción, dirección de producción digital, gestión de tráfico.
▪ Gestión de marca: investigación de lineamientos de marca y cuidado de su aplicación en todas las piezas.
▪ Relacionamiento en universidades: asistencias a reuniones con distintos actores en las instituciones de educación superior para garantizar comprensión de necesidades de lanzamiento de programas académicos, lineamientos comerciales, entre otros temas.
MovilizatorioGerente de proyecto
Dec. 2021 - Mar. 2022
Hecho Por NosotrosVolunteer
Oct. 2021 - Mar. 2022Remote
Hay DíaMundos Resonantes
Oct. 2021 - Aug. 2022Cali, Valle del Cauca, Colombia
Universidad ICESITeacher
Jun. 2021 - Aug. 2022Cali, Valle del Cauca, ColombiaDigital consumer behavior for the Strategic Marketing Specialization
Ministerio de Ciencia, Tecnología e InnovaciónLider digital
Dec. 2020 - Jul. 2021
Sia PartnersFreelance Consultant
Apr. 2020 - Aug. 2020United Arab EmiratesNews briefing for consultee on COVID-19 measures for urban public transport around the world.
datapicoFreelance Consultant
Nov. 2019 - Dec. 2020Santiago de Cali, Colombia
Chis.paPartner
Sep. 2019 - Nov. 2022Cali, Colombia
Holberton School ColombiaCoordinator
Aug. 2019 - Nov. 2019Cali, ColombiaEnsure the well being of the Holberton School students and strengthen the relationships with the local community of potential new students, sponsors, hiring partners and public officers. Help to generate a consistent pipeline of applicants and increase enrollment through:
Coordinating and participating in city-wide events, including college fairs
Interacting with local community and press to promote awareness of the School
Establishing and managing relationships with local high schools, colleges and community organizations in partnership with the Campus Manager.
Develop and manage the Social Media presence of the School
Manage the social networks in line with the School’s brand and voice
Grow library of local content by writing content / creating videos about students, mentors and school related projects. Foster student engagement and mitigate student attrition through proactively ensuring students are thriving in all aspects of the program with support from the Campus Manager and with input from the Software Engineer
Manage and track student satisfaction and progress Run various student meetings and conduct one-on-ones to learn about and understand the student experience and overall engagement/morale of the student body
Share improvement suggestions with the Campus Manager Internal and External Event Management
Organize events at the school and in the community, including school open houses
Make sure students are prepared for Fireside Chat sessions
Make sure events are recorded and published (internally as a resource for students and externally to promote the school)
Prepare speakers (e.g. mentors and other corporate partners or industry experts) In partnership with Software Engineer, help prepare students for careers in software engineering This includes organizing mock interviews, helping with resume reviews, and advising on the job application processes, etc.
Alcaldía de CaliSocial Media Manager
Jan. 2019 - Jun. 2019Santiago de Cali1. Diseñar e implementar el plan estratégico de las redes sociales del programa Mi Comunidad es Escuela, bajo la línea estratégica de Educación para el Progreso, de la Alcaldía de Cali, como parte del proyecto “Fortalecimiento de la capacidad institucional de Tecnologías de Información y las Comunicaciones de las dependencias de la Alcaldía de Santiago de Cali”.
2. Realizar la parrilla de contenidos de las diferentes redes sociales del Programa Mi Comunidad es Escuela, bajo la línea estratégica de Educación para el Progreso, de la Alcaldía de Cali, como parte del proyecto “Fortalecimiento de la capacidad institucional de Tecnologías de Información y las Comunicaciones de las dependencias de la Alcaldía de Santiago de Cali”.
3. Apoyar el cubrimiento de eventos, actividades y demás acciones que hagan parte de la estrategia de comunicaciones del Programa Mi Comunidad es Escuela, bajo la línea estratégica de Educación para el Progreso, de la Alcaldía de Cali, como parte del proyecto “Fortalecimiento de la capacidad institucional de Tecnologías de Información y las Comunicaciones de las dependencias de la Alcaldía de Santiago de Cali”.
4. Asistir al equipo de comunicaciones del Programa en la implementación de un plan de pauta publicitaria que permita cumplir con la meta de seguimiento y “engagement” de los seguidores de las redes sociales de Mi Comunidad es Escuela, bajo la línea estratégica de Educación para el Progreso, de la Alcaldía de Cali, como parte del proyecto “Fortalecimiento de la capacidad institucional de Tecnologías de Información y las Comunicaciones de las dependencias de la Alcaldía de Santiago de Cali”.
5. Las demás actividades inherentes para el cumplimiento del contrato
Alcaldía Mayor de BogotáDigital Advisor for bogota.gov.co
Jun. 2016 - Dec. 2018Bogotá. DCMy role is to advise, articulate and execute, when needed, all ICT projects and strategies for Alcaldía de Bogotá and other local public institutions. I also articulated all of Bogotá's district institutions in terms of teaching ICT for communications, particularly in web analytics and online advertising, in order to make data driven decisions to meet the mayor's goals in public communication. I also supported the redesign process for Alcaldía de Bogotá's official website, in order to meet data needs and web analytics planning for the project.
Universidad Sergio ArboledaDigital Narratives Teacher
Jan. 2016 - Nov. 2016Bogotá D.C. Area, ColombiaMy main goal at the Journalism Faculty was to teach senior year student to use ICTs for communication, including social media, websites, web analytics, mobile apps and blogs.
JWT colombiaDigital Project Manager
Aug. 2015 - Jan. 2016BogotaAs Digital Project Manager, my role was to integrate and execute all campaign actions that required any digital creativity thru web, social media and mobile apps. I oversaw designers and developers assignments, took briefs to the agency, developed campaigns and recruited talented media traffickers for all advertising efforts.
Revista DinersDigital Culture Columnist
Mar. 2014 - Dec. 2018BogotáFreelance writer on technology and its implications on modern living.
Virgin Mobile ColombiaSocial Media Manager
Aug. 2013 - Jul. 2014BogotáVirgin Mobile wanted to bring service to all their social media, implement CRM, web analysis and benchmarking techniques to its digital platforms. My goal was to design and execute this plan for the brand within their first year in Colombia.
Sancho BBDODigital Account Manager
Nov. 2011 - Jun. 2012BogotáAs the first Digital Account Manager for the biggest advertising agency in the country, I was handled a big responsibility, not only to handle PepsiCo's Mountain Dew and Seven Up, but also to lead the way for all managers to actively learn how to use digital and social media outlets for marketing purposes. I was responsible also for making the most out of our client's budget and joining online and offline efforts into an integrated campaign.
nullunTeam Manager
Apr. 2010 - Dec. 2018Nullun is a start-up concerned with SAAS solutions based out in Cali, Colombia. Among our clients are Federación Nacional de Cafeteros, Jacob Berger, The Pub, Proyecto Diseño and Parlante Amarillo. Our digital products are Trabajador Web, Querido Niño Dios y Desafío Presidencial.
Casa Editorial El TiempoDigital Editor
Mar. 2008 - Apr. 2010Content coordination for El Tiempo's leading entertainment website in Cali.
TQ Confiablee-learning coordinator
Mar. 2006 - Dec. 2007TQ wanted to start training its sales force on digital channels. I oversaw the whole process for the company.
Agnes Scott CollegeSpanish Teaching Assistant
Aug. 2002 - May. 2003Spanish TA for the Modern Languages Faculty, teaching for students at all levels, design and development of activities concerning Colombian culture at Casa Hispánica (residence program) and teaching support for faculty members.
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