Beko CorporateProduct Manager
Dec. 2023 - Mar. 2025As a HomeWhiz App Product Manager specializing in IoT and remote white goods applications, I am experiencing about transforming everyday appliances into smart, connected devices that enhance convenience, efficiency, and user experiences. With a strong background in mobile app development, smart home ecosystems, and product strategy, I thrive at the intersection of technology and user-centric design. I manage the entire product lifecycle from ideation through launch, with a focus on creating smart, user-friendly, and connected home appliances. Drive the expansion of IoT product portfolios by identifying market opportunities (with market researches, benchmarks and brandroadmapping processes), forming strategic partnerships, and executing go-to-market strategies. Conduct competitive analysis and customer research to validate product-market fit and optimize the user experience. Product Leadership: Define and execute product roadmaps for mobile apps that connect, monitor, and control smart home appliances, delivering seamless user experiences. IoT Integration: Collaborate closely with production, UI/UX, Quality and firmware teams to ensure robust, secure, and efficient user experience between apps and white goods (e.g., refrigerators, washing machines, dishwashers). Feature Development: Implement advanced app functionalities such as remote control, predictive maintenance alerts, energy usage insights, and automation scenarios. User-Centric Approach: Prioritize intuitive UI/UX design and leverage data analytics to continually optimize product performance. Expertise: Agile Product Management: Skilled in JIRA, Confluence, Miro, Zeplin, Figma and agile methodologies to maintain focus and flexibility throughout the product lifecycle. Smart Home Ecosystems: Experienced with Google Assistant Amazon Alexa, and Amazon Dash integrations. Data-Driven Insights: Utilize tools like Google Analytics, App Store Connect and using developer consoles for informed decision-making.