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FreshworksManager - Marketing Analytics
Apr. 2024Chennai, Tamil Nadu, India
SaaS LabsMarketing Operations Manager
Sep. 2023 - Apr. 2024Chennai, Tamil Nadu, India- Driving multiple projects for the Marketing org along with designing and owning end-to-end operations for global marketing teams in coordination with a team of Data & Business Analysts. - Designing the Lead & Opportunity Attribution model including the GA4 page visits which allows us to track the full funnel starting from Traffic to Revenue (PLG/SLG) - Brought down Direct traffic attribution from 65% to 20% - Building extensive ABM strategy and measurement along with a robust account scoring model based on account activity. - Sending automated alerts to Sales via Slack about which accounts to prioritize based on engagement and activity signals on the web.
FreshworksLead Marketing Analyst
Jan. 2022 - Sep. 2023Chennai, Tamil Nadu, India• Built extensive ABM Analytics, Strategy and measurement along with a robust account scoring model based on account activity. • Built a Machine Learning Random Forest model to predict the propensity of a customer to buy a different product. • Developed the Customer Journey model for B2B business, created segments and separate marketing & sales profiles to increase new/expansion business sales. • Analyze historical data and forecast targets for the Customer Marketing and Expansion business. • Active lead in working out the annual operating plan in terms of revenue, pipeline and leads. • Build dashboards for tracking all activities and performances for Freshwork's Marketing events.
FreshworksSenior Business Analyst
May. 2020 - Dec. 2021Chennai, Tamil Nadu, India
GAIN Credit (formerly Global Analytics)Senior Business Intelligence Analyst
Jan. 2020 - Apr. 2020• Analyze data and share areas of underperformance or overperformance to keep the business on top of the numbers. • Dive deep into pockets of concerns to identify operational gaps if any • Strong knowledge on the lending operations businesses (payday loans and line-of-credit solutions) and financial operations post lending. • Maintain complex large scale data models for an enterprise system and the underlying business processes. • Proactively identify opportunities for process improvement to add value or create efficiencies (metrics, KPIs, etc.) • Develop and generate reports to meet the business users’ needs and provide them with timely information on the business key metrics that enables leadership team to make various business related decisions.
GAIN Credit (formerly Global Analytics)Business Intelligence Analyst
Jan. 2017 - Dec. 2019Chennai Area, India
Tata Consultancy ServicesSystems Engineer
Jul. 2016 - Jan. 2017Siruseri, Chennai- Acquired knowledge in the invoice and receipts matching processes including tolerance conditions and various other criteria. - Implemented and supported the Accounts Payable (TAP) solution in house on Target’s Environment by acquiring an in-depth understanding on the Lawson Accounts Payable system. - Built application friendly reports with key important data. - Designed the complete end to end flow of the process by automating through a batch scheduling workload automation software, Control-M. - Implemented secure file transfer protocols between Unix and Mainframe systems with a password-less login logic.
Tata Consultancy ServicesAssistant System Engineer
Nov. 2014 - Jun. 2016Chennai Area, India
Tata Consultancy ServicesAssistant System Engineer - Trainee
Jul. 2014 - Oct. 2014Hyderabad Area, India
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