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Work Background
Thomson ReutersDigital Experience Lead
Sep. 2022Internal Title - Digital Experience Lead - Corporates Legal and SMB • Enhanced customer retention and satisfaction through a customer-centric digital strategy that optimized the user journey and personalized interactions. • Increased digital sales, streamlined customer engagement by leading high-profile, cross-functional digital initiatives. • Launched a Segment Selector feature on the Digital Commerce Platform, driving higher average order value and reducing incorrect purchases by guiding customers to the appropriate segment-specific plans. • Reduced support inquiries and increased digital tool adoption by collaborating with cross-functional teams to implement advanced customer success tools. • Developed and executed go-to-market strategies, aligning Westlaw product features with corporate client needs, resulting in increased sales and customer satisfaction. • Implemented a new digital signature process, enhancing contract completion speed, improving user experience, and reducing sales cycle times through automation and clarity. • Boosted customer lifetime value and renewal rates by designing digital frameworks that improved overall client engagement and retention. • Improved conversion rates by leveraging data analytics to track and optimize digital sales initiatives.
Thomson ReutersAccount Executive - Corporate Counsel - West TX, Eastern CO, NM and OK
Jan. 2022 - Sep. 2022• Secured new logos and grew market share in the Corporates Legal SMB segment. • Utilized digital engagement tools to enhance client satisfaction and shorten the sales cycle.
Thomson ReutersAssociate Account Executive, Corporate Legal Solutions
May. 2021 - Dec. 2021Minneapolis, Minnesota, United States• Exceeded sales quotas 170%, driving revenue growth and expanding the customer base within 6 months in position. • Contributed increased value and repeat business by identifying revenue opportunities via digital engagement. • President's Circle Winner - 2021
Thomson ReutersDigital Solutions Specialist
Jan. 2021 - Apr. 2021Minneapolis, Minnesota, United States• Achieved 24-hour sales closure turnaround, leading to improved conversion rates and a significant boost in digital sales through optimized customer experience strategies.
Thomson ReutersClient Account Manager, Corporate Legal Segment
Aug. 2016 - Jan. 2021Eagan, MN• Managed a portfolio of clients, securing multi-year contracts, and surpassing team performance metrics. • Drove revenue opportunities and strengthened client relationships through engagement, leading customer loyalty. • Contributed to higher account renewal rates by implementing relationship management practices.
Clarivate CompuMarkDocument Review Attorney
Jul. 2015 - Aug. 2016Minneapolis• Ensured compliance with legal standards in collaboration with Am Law 100 firms by managing document review. • Achieved 100% accuracy in document review processes by assessing responsiveness, identifying attorney-client privilege, and determining the necessity for redactions. • Increased client confidence and improved consistency in legal discovery processes via quality control.
Engelmeier & UmanahAssistant Office Administrator
Apr. 2014 - Jul. 2015Minneapolis, MN• Improved client onboarding efficiency by managing the potential new client process from intake to file opening. • Enhanced firm operations and vendor relations while advising on business development and process improvement. • Streamlined operational duties across 2 locations of a 7-attorney employment law firm.
Larkin Hoffman Daly & Lindgren LtdMarketing and Client Services Director
Apr. 2008 - Aug. 2012Greater Minneapolis-St. Paul Area• Responsible for managing marketing and business development at a 75-attorney regional law firm. • Recommend, develop, and implement individual and practice group business development plans based on competitive analysis, organizational climate, and firm growth strategy. • In coordination with firm leadership, developed firm policies to ensure consistency in external branding communications. • Oversaw the day-to-day function of the marketing and business development department and managed a $700K business development budget.
Foley MansfieldDirector of Business Development
Jul. 2007 - Apr. 2008Greater Minneapolis-St. Paul Area• Responsible for the marketing function at a 120-attorney national firm with seven offices. • Digital and hard copy marketing collateral development and management. • Internal and external communications and brand management.
Rider Bennett LLPMarketing Director
Jun. 2005 - May. 2007Minneapolis MNSupervised a department of four marketing professionals and a $1.7M business development budget at a mid-sized regional law firm. Recommended initiatives to enhance the firm's profile in key markets to Business Development Committee. Consulted with fourteen practice group chairs to develop and implement strategic business development practice group plans and budgets.
Legal Marketing AssociationMinnesota Chapter Past President and Board Member
Jan. 2005 - Dec. 2013Minneapolis, MN• Sponsor recruitment and relations. • Recruited committee members and key Board positions. • Ensure compliance with by-laws, programming development, membership satisfaction and growth, communications and conference planning committees, serve as the public face of the 90-member non-profit organization.
KPMGBusiness Unit Marketing Manager
Apr. 2000 - Apr. 2005Greater Minneapolis-St. Paul AreaDesigned and managed audit, tax, and advisory practice marketing initiatives for Big Four professional services firm. Directed area and national resources, ensuring seamless delivery of local marketing initiatives, such as marketing plans and strategy, proposals, public relations, sponsorships, and event support. Advised partners and managers on strategic business development initiatives regarding client retention, conversion, and acquisition.
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