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Work Background
Agency BECreative Services Director
Feb. 2020 - Jun. 2020Mexico City Metropolitan AreaHead of the Creative/Art department. Creation and development of MKT Strategies. Creation, direction and execution of multidisciplinary MKT campaigns. In charge of the company’s Image, Positioning and Communication. Accomplishments: Creation of the department and short-term solution to the company´s needs, enriching the company's value offer. Clients: HBO, People en Español, Dior, Samsung, Liga MX, among others
Discovery Networks InternationalCreative Services Director
Apr. 2015 - Jul. 2015Mexico City Area, MexicoQuarterly Project. Campaign Concepts and Contents to promote Company’s Brands, Channels, Shows and Properties: Discovery, Discovery Kids, Discovery Home & Health, Animal Planet, TLC & ID. Creative Direction of the Production team. Service to the Programming, MKT, Affiliates and Communication areas. Accomplishments: 3 nominations, 2 PROMAX BDA Awards (Gold and Silver). Support to ratings and social media impact increment.
QUANTUM Consumer Engagement SolutionsMarketing Communication / Creative Services Director
Nov. 2010 - Feb. 2013Mexico City Area, MexicoHead of the MarCom, Sales MKT and Creative/Art departments. Creation and direction of BTL and ATL campaigns, as well as loyalty programs. In charge of the company’s and its brands’ Image, Positioning and Communication. Accomplishments: Creation of the departments and short-term solution to the company´s needs, offering new services to internal and external clients. Company’s new name, image and positioning for Mexico, The Caribbean and Latin America. Active participation in the Loyalty Business Unit’s definition, identity and creation. Clients: Nestlè, Bimbo, Pepsico, Kraft Foods, Unilever, Coca-Cola, P&G, among others
Bluepill EntertainmentMastermind (Founder & Creative Services Directo)
Jan. 2010 - Feb. 2020Mexico City Area, MexicoCreation, development, marketing and commercialization of entertainment Brands and Products. Creative Solutions in Communication, Loyalty, MKT and Working Comm / Environment (Strategy, Creative & Art Direction, Execution and Client Relations). As creators of Chimbix (http://www.chimbix.com), we participated in Sony Entertainment Television's Shark Tank Mexico, where we succeeded in adding Carlos Bremer and Arturo Elías Ayub as our partners. Clients: Scotiabank, Hipotecaria Su Casita, Banamex, Grupo Elektra, Grupo Posadas, among others
Grupo Tv PromoCreative Services Director
Nov. 2006 - Oct. 2011Mexico City Area, MexicoCo-Director of the Creative / Art Department. Direction, creation and development of BTL and ATL campaigns. Accomplishments: Creation of the department and short-term solution to the company´s needs, offering new services to internal and external clients. Memorable and successful Sales Promotion and Ad campaigns leading to sales results, one of which was replicated internationally. Clients: Domino’s Pizza, Astra-Zeneca, Kimberly-Clark, Johnson&Johnson, British American Tobacco, among others.
Grupo PromoideasCreative Services Director
Nov. 2002 - Oct. 2006Mexico City Area, MexicoHead of the Creative / Art Department. Direction, creation and development of strategies, image, concept and contents for BTL campaigns. Accomplishments: Creation of the department and short-term solution to the company´s needs, offering new services to the clients. Creation of memorable and successful BTL campaigns with sales results. Clients: Colgate-Palmolive, Effem/Mars, Unilever Bestfoods, Bimbo, Cazadores, BBVA Bancomer, Farmacias del Ahorro.
Siboney USAArt Director / Sr. Copywriter
May. 2001 - Sep. 2001Greater New York City AreaArt Director: Head of the Art Department. Direction, creation and development of visual strategies for TV, radio and print local and national advertising campaigns for both the Hispanic and General US markets. Graphic design, recruiting and supervision of graphic designers and providers. Senior Copywriter: Creation and development of concepts and content for TV, radio and print local and national advertising campaigns for both the Hispanic and General US markets. Translation and adaptation (english to spanish and viceversa). Clients: Coca-Cola, Colgate-Palmolive, Milk, Chase Manhattan Bank, Pep Boys, NY Blood Center.
Reynardus and Moya Advertising, NYSenior Copywriter and Graphic Designer
Oct. 1999 - May. 2001Greater New York City AreaGraphic Designer: Creation and development of visual strategies for TV, radio and print local and national advertising campaigns for both the Hispanic and General US markets. Graphic design and supervision of other designers. Final illustrations for ad campaigns. Storyboards and Key Visuals for TV ads. Senior Copywriter: Creation and development of concepts and content for TV, radio and print local and national advertising campaigns for both the Hispanic and General US markets. Translation and adaptation (english to spanish and viceversa). Accomplishments: Some original strategies for the Hispanic market transcended to be implemented for the General merket. Clients: Time Warner’s Road Runner High Speed On-line / DTV, Healthfirst, LaSalle Bank, ITT Technical Institute.
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