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Work Background
Director of Communications
PB&JDirector of Communications
Oct. 2024 - Jun. 2025Cincinnati, Ohio, United StatesMy primary responsibilities include the development and execution of PR campaigns; and, to formalize, develop and document creative processes and procedures.
Director - Group Communications
Perfetti Van MelleDirector - Group Communications
Feb. 2020 - Jan. 2023Amsterdam Area, NetherlandsPrimary responsibility for employee communications, PR/media relations and sustainability communications. Provided strategic communications to executive committee, business unit leaders and teams across 38 operating companies and 31 manufacturing facilities around the globe. I provided strategic communications to ensure company awareness, not only as one of the top confectionery companies in the world, but also as a great place to work. Reporting direcctly to the CEO, and serving as corporate spokesperson, I provided communications and public relations strategies for new products, employer brand recognition, employee engagement, sustainability and crisis communications. By building an omni-channel strategy, I provided corporate storytelling and messaging elevating the company and product brands. I provided informative and engaging communications for nearly 20,000 employees worldwide, as well as external stakeholders. Content for which I had direct responsibility included areas such as: - Company Code of Conduct - Human Rights / DEI - Nutritional & Environmental Labeling - Responsible Sourcing - Plastics and CO2 Reduction Partnering with global HR teams, I developed timely and engaging news through multiple communication channels. Driving strategy from the Group-level to our operating companies worldwide, I provided guidance and support to Perfetti Van Melle communications managers globally to ensure quality and consistency in all internal and external communications. Promoting the values of Perfetti Van Melle - both internally and externally - was a critical part of my role. Among these values is a strong commitment to social and environmental sustainability. was privileged to work hand-in-hand with the company’s CSO and sustainability teams, promoting initiatives and achievements with employees and key external stakeholders. I'm proud to play such a key role in an organization so well known for the care of its people and the communities in which we operate.
Communications Manager
Perfetti Van MelleCommunications Manager
Jan. 2017 - Jan. 2020Erlanger, KYLead internal and external communications to support both brand and company reputation among key stakeholders. Serve as key public relations contact for the company. Develop communication strategy to manage relations with external constituents. Lead PR efforts to support innovation launches, brand activation and scale promotions. Manage all Public & Government Affaris activities. Lead company's consumer relations efforts to ensure positive 2-way communications across multiple channels. Assess, develop and improve consumer relations process. Track and report consumer insights, partnering with Quality Assurance and Legal to ensure product and package isssues are detected quickly and managed effectively. Partner with HR to develop and execute effective communication strategy to engage and retain employees to drive business and brands. Enlist employees as advocates for both brands and company. Consistently and effectively communicate company business goals and strategies across all employee populations. Manage communication of HR programs and company events. Actively engaged in the Cincinnati USA Regional Chamber of Commerce: - Communications Business Alliance - "Influence Cincinnati," the government relations committee of the Chamber. Additionally, I annually serve on each of the following the Perfetti Van Melle committees: - Diversity & Inclusion - Employer Branding - Government Affairs - Annual All-Company Meeting - Annual Community Day
Manager, Engagement Communications & Channel Strategy
LuxotticaManager, Engagement Communications & Channel Strategy
Jun. 2016 - Dec. 2016Mason, OhioResponsible for development and execution of communications strategies to support the key brand priorities of LensCrafters. Develop content, message platforms and channel strategies to support a culture of engagement with both corporate headquarters and field associates.
Communications Manager - External Relations
LuxotticaCommunications Manager - External Relations
Oct. 2015 - Jun. 2016Mason, OHReporting to the Chief Medical Officer of Luxottica Retail North America, the Manager of Communications - External Relations proactively develops and drives programs that elevate the reputation and recognition of Luxottica and affiliate optometrist opportunities. Responsibilities include the planning, implementation and measurement of strategic communications programs, creation of B2B earned and promotional media programs, and the development and implementation of event strategies and collateral to engage industry, community leaders and doctors of optometry in key markets.
Senior Manager, Corporate Communications
FirstGroup AmericaSenior Manager, Corporate Communications
Aug. 2013 - Oct. 2015Cincinnati, OhioResponsibilities include: Internal Communications—Provide leadership and support for employee communication plans and programs. Develop and manage internal communication strategies for senior executives; develop key messages and content; manage internal communication channels; and, counsel leaders on how to effectively communicate with and engage associates. PR / Media Relations—Create and implement communication plans that improve the perception, reputation and market positioning of the company. Actively develop, coordinate and create content for publicity efforts including press releases and media query responses. Develop, foster and proactively engage relationships with key media. Social Media—serve as the lead for social media and web message delivery and content. Help the organization use social media tools to enhance reputation and relationships. Crisis Communications—Act as a company spokesperson in response to inquiries, events and crises that may be published or broadcast. Prepare response and message tracking for field locations.
Public Relations Manager
Forza MarketingPublic Relations Manager
May. 2012 - Nov. 2012Cincinnati, OhioAs public relations manager, worked with a select clientele to provide focused and attentive public relations and marketing services; social media; and, media tracking and reporting. Worked as part of a team in positively affecting customer behavior and engendering long-term loyalty with services that include media relations, project management, direct marketing and event planning.
External Relations Manager
National Underground Railroad Freedom CenterExternal Relations Manager
Nov. 2010 - Jan. 2012The primary duties of the external relations manager included: - Serve as the Freedom Center media spokesperson. - Consistently deliver the mission of the Freedom Center to all external constituents. - Carefully create, deliver and maintain all Freedom Center messaging. - Ensure the ongoing and increased visibility of the Freedom Center and its mission through external media outlets. - Create awareness within and generate support from local, national and international celebrities. - Support the activities of the advancement team in the areas of development, membership and marketing. - Build interest and excitement in Freedom Center programs, exhibits and other community activities to ensure that stories of interest are routinely featured in major media outlets, including television, newspapers, magazines, radio and internet.
Communications Mgr.
Ronald McDonald House CharitiesCommunications Mgr.
Aug. 2007 - Nov. 2010Responsible for producing all PR and communications materials and information to support the efforts of the development office. Duties include: creation and maintenance of RMHC of Greater Cincinnati brand; media relations; development and production of all brochures, newsletters and annual reports; all ad hoc print materials; social media; and, e-marketing. Supversion of local vendors for all graphic design, print projects and mail fulfillment; development and maintenance RMHC web site; and, e-marketing efforts. I was also responsible for the creation and delivery of RMHC / Cumulus Cincinnati Radiothon; management and direction of RMHC videos and PSAs; and, responsibility for the application process for TORCH Award, Best Bets Award, CFO of the Year, and others. Most importantly, I was part of a team providing a "home away from home" for families who come to Cincinnati seeking medical treatment for their critically ill children.
Editorial Coordinator
Cincinnati EnquirerEditorial Coordinator
Feb. 2006 - Jun. 2007Served as editorital coordinator for two lifestyle magazines, Inspire and Design. I wrote feature stories, did much of my own photography, coordinated and assisted in photo shoots, covered social scene and assisted in editing all copy before magazines went to press.
Freelance Journalist & PR Specialist
Self-Employed Freelance Journalilst and PR SpecialistFreelance Journalist & PR Specialist
May. 1999 - Feb. 2005Wrote weekly collumn for The Cincinnati Post and then for The Cincinnati Enquirer. Later, freelanced for "Inspire" magazine, owned by The Cincinnati Enquirer. Provided PR & communications consulting for local organizations such as L3 Cincinnati Electronics, Center for Quality of Management, Every Child Succeeds, Families Forward and the Cincinnati International Wine Festival.
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