Perfetti Van MelleDirector - Group Communications
Feb. 2020 - Jan. 2023Amsterdam Area, NetherlandsPrimary responsibility for employee communications, PR/media relations and sustainability communications. Provided strategic communications to executive committee, business unit leaders and teams across 38 operating companies and 31 manufacturing facilities around the globe. I provided strategic communications to ensure company awareness, not only as one of the top confectionery companies in the world, but also as a great place to work. Reporting direcctly to the CEO, and serving as corporate spokesperson, I provided communications and public relations strategies for new products, employer brand recognition, employee engagement, sustainability and crisis communications. By building an omni-channel strategy, I provided corporate storytelling and messaging elevating the company and product brands. I provided informative and engaging communications for nearly 20,000 employees worldwide, as well as external stakeholders. Content for which I had direct responsibility included areas such as: - Company Code of Conduct
- Human Rights / DEI
- Nutritional & Environmental Labeling - Responsible Sourcing
- Plastics and CO2 Reduction Partnering with global HR teams, I developed timely and engaging news through multiple communication channels. Driving strategy from the Group-level to our operating companies worldwide, I provided guidance and support to Perfetti Van Melle communications managers globally to ensure quality and consistency in all internal and external communications. Promoting the values of Perfetti Van Melle - both internally and externally - was a critical part of my role. Among these values is a strong commitment to social and environmental sustainability. was privileged to work hand-in-hand with the company’s CSO and sustainability teams, promoting initiatives and achievements with employees and key external stakeholders. I'm proud to play such a key role in an organization so well known for the care of its people and the communities in which we operate.