Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Reunion Resort & Golf ClubSenior Marketing Manager
Apr. 2025Kissimmee, Florida, United StatesAs a Senior Marketing Manager for a premier luxury brand managing multiple upscale resorts, I lead the creation and execution of integrated marketing strategies that enhance brand prestige and drive guest engagement. I direct the internal marketing team while collaborating with cross-functional partners to elevate our portfolio’s image and revenue. Key Responsibilities: • Oversee website CMS and digital content to ensure alignment with high-end brand standards. • Manage social media and email marketing campaigns to boost engagement and conversions. • Develop and implement reputation management strategies, including proactive review responses and social listening. • Lead emergency communications and crisis messaging via digital channels to provide timely guest updates. • Create and execute multi-channel marketing campaigns that drive bookings and elevate guest experiences. • Direct project management from concept to launch for new marketing initiatives. • Script and produce custom video content that authentically represents the luxury brand. • Oversee and mentor the internal marketing team, ensuring creative and strategic excellence across all projects. • Manage departmental budgets and strategic planning to optimize revenue and media exposure.
Reunion Resort & Golf ClubDigital Marketing Manager
Feb. 2023 - Apr. 2025Kissimmee, Florida, United States• Oversee website CMS management, ensuring content is up-to-date, relevant, and aligned with marketing strategies.
• Manage social media platforms to enhance brand presence and engage with the audience effectively.
• Developed and implemented comprehensive reputation management processes, including review responding and social listening, to protect and enhance brand image.
• Design and execute digital communications for email marketing campaigns, improving engagement and conversion rates.
• Manage emergency communications via website, social media, and mass email during natural disasters and resort refurbishments, ensuring clear and timely guest updates.
• Create and lead successful multi-touch marketing campaigns that significantly boosted sales and customer engagement.
• Serve as the primary liaison with internal and external partners, fostering strong relationships and collaborative efforts.
• Direct the project management of new development initiatives, overseeing each phase from concept to completion.
• Script, storyboard, and direct custom video productions, delivering impactful content aligned with brand objectives.
• Created and managed the departmental budget and strategic plan, integrating advertising and public relations initiatives to optimize resort-wide revenue potential and enhance media exposure.
OptaviseMarketing Manager
Apr. 2022 - Feb. 2023Remote - Kissimmee, FL• Responsible for corporate event management including product launches, networking events, holiday parties, and tradeshows
• Led the company rebranding campaign with graphic design, website development and digital marketing campaigns in preparation for a $65mil acquisition • Developed reputation management processes
• Designed digital communications for email marketing, website merchandising and internal bulletins
• Managed emergency communications on website, social media and through mass email during natural disaster episodes
• Developed successful multi-touch marketing campaigns to boost sales
• Liaison with internal and external partners
• Project management of several new development projects
• Created and launched new product designs in the form of digital communications packages and custom education videos
• Script writing, storyboard creation and directing of all custom videos produced onsite
Web Benefits DesignMarketing Manager
Mar. 2019 - Apr. 2022Orlando, Florida Area• Responsible for corporate event management including product launches, networking events, holiday parties, and tradeshows
• Led the company rebranding campaign with graphic design, website development and digital marketing campaigns in preparation for a $65mil acquisition • Developed reputation management processes
• Designed digital communications for email marketing, website merchandising and internal bulletins
• Managed emergency communications on website, social media and through mass email during natural disaster episodes
• Developed successful multi-touch marketing campaigns to boost sales
• Liaison with internal and external partners
• Project management of several new development projects
• Created and launched new product designs in the form of digital communications packages and custom education videos
• Script writing, storyboard creation and directing of all custom videos produced onsite
Web Benefits DesignMarketing Executive
Mar. 2018 - Mar. 2019
Global Travel InternationalDigital Marketing Manager
May. 2017 - Sep. 2017Maitland, Florida•Analyze/execute new and potential product/services, markets, and advertising opportunities.
•Collect and analyzs data on established and prospective customers, competitors, and marketing channels/sources.
•Digital marketing for lead generation, channels, sources, best practices and KPI’s
•Develop short and long term PPC strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins
•Keyword analysis – build keyword lists, analyze search volume and make recommendations
•Web analytics and a/b testing applications
•Campaign bid management
•Creation of text ad copy and ongoing optimization of copy based on analytics
Calypso Cay ResortCreative Data Manager
Jan. 2017 - May. 2017Kissimmee, Florida•Design and manage all company websites
•Manage all social media channels
•Create social media content
•Social Media Advertising strategy and implementation
•Internet marketing strategy •Create digital communications (E-mail marketing, company and employee newsletters, guest communication)
•Graphic and Digital Media Design
•Online reputation management •Establish brand standards
•Insure brand compliance across all digital communications
•Video Production
Exploria ResortsWebmaster and Digital Marketing Strategist
Mar. 2014 - Feb. 2017Clermont, Florida•Design and manage all company websites
•Manage all social media channels
•Create social media content
•Social Media Advertising strategy and implementation
•Internet marketing strategy •Create digital communications (E-mail marketing, company and employee newsletters, guest communication)
•Graphic and Digital Media Design
•Online reputation management •Insure brand compliance across all digital communications
•Video Production
UVS JunctionWeb Designer
Nov. 2013 - Apr. 2014Winter Springs, Florida• Create new sites using in-house platform
• Create layouts and designs tailored to individual clients
• Modifying/redesigning existing client sites
• Heavy CSS editing debugging
• HTML
• Creating graphics and content such as icons, banners, seasonal art, ads, etc
Racket MediaDigital Marketing Director and Visual Designer
Jan. 2004 - Apr. 2018Orlando, Florida Area• Create client multi-touch campaigns through graphic design, website development and digital marketing
• Develop client reputation management processes
• Manage client PPC budgets up to $1.5M • Client Social Media management
• Copywriting services
Intch is a Professional Networking App for the Future of WorkSee more people like Christina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501187 people
39
CEO @ Papillon
15
Production Assistant
16
Program Manager @ DISH Network
222412 people
39
CEO @ Papillon
15
Consultant for construction project management and construction company turnaround. @ Self Employed
15
Entrepreneur @ Becoming Your Own Boss