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Work Background
PPC Strategist
OpenMoves IncPPC Strategist
May. 2019Working as a strategist in PPC for OpenMoves clients.
Digital Consultant
Apiary Digital, LLCDigital Consultant
Dec. 2016Consulting on digital marketing projects, with an extended team of freelancers, to drive success for Apiary's clients.
Paid Media & SEO Strategist
SmartBug MediaPaid Media & SEO Strategist
Jan. 2016 - Dec. 2016Charlotte, North Carolina AreaFor SmartBug Media, paid is seen as a compliment to the broader inbound strategy for clients so I worked closely with the client and other internal team members to ensure success. I was responsible for handling all aspects of paid media including client communication related to paid, strategy development, campaign implementation, ongoing optimization, and reporting. Channels of experience included AdWords (search, GDN, and video), Bing, LinkedIn, Facebook, and AdRoll. In addition, researched vendors to take advantage of online sponsorships with publications that fit the clients' target audience and goals. Clients were primarily B2B and included Workamajig, Arbor Company, Eagle's Flight, Allbound, Horizon Display, among others.
Certified Instructor
The Bar MethodCertified Instructor
Mar. 2015Charlotte, North Carolina
Digital Strategist
Luquire George AndrewsDigital Strategist
Jun. 2011 - Dec. 2015Charlotte, NCHandled specific paid channels, SEO and site reporting for all clients. This included the following primary roles: 1. Strategy and execution of successful search engine marketing campaigns, primarily with AdWords. I was the sole contributor but worked closely with the team to choose the best strategy. 2. Recommended initial content development and optimization opportunities for client websites. The goal was to grow organic search rankings quickly and to continue the growth over time. 3. Developed in-depth website analytics that help with online strategy and meeting client goals. Clients included Visit North Carolina, National Gypsum Purple, Octapharma, among others.
National Marketing Analyst - PPC, SEO & Display
YodleNational Marketing Analyst - PPC, SEO & Display
Oct. 2008 - Jun. 2011Charlotte, North Carolina AreaServed as a search engine marketing analyst, creating and managing campaigns for clients in more than 20 different industries and in markets across the U.S. In addition, functioned as the lead analyst for two of Yodle’s top accounts: Ideal Image and BrightStar Home Care.
Category Analyst
Advantage Sales & MarketingCategory Analyst
May. 2007 - Oct. 2008Charlotte, North Carolina Area
Marketing Intern
Mountain Laurel AdvertisingMarketing Intern
Sep. 2006 - May. 2007Charlotte, North Carolina Area
Intern
Charlotte Center City PartnersIntern
Jan. 2006 - May. 2006Charlotte, North Carolina Area

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