SmartBug MediaPaid Media & SEO Strategist
Jan. 2016 - Dec. 2016Charlotte, North Carolina AreaFor SmartBug Media, paid is seen as a compliment to the broader inbound strategy for clients so I worked closely with the client and other internal team members to ensure success. I was responsible for handling all aspects of paid media including client communication related to paid, strategy development, campaign implementation, ongoing optimization, and reporting. Channels of experience included AdWords (search, GDN, and video), Bing, LinkedIn, Facebook, and AdRoll. In addition, researched vendors to take advantage of online sponsorships with publications that fit the clients' target audience and goals. Clients were primarily B2B and included Workamajig, Arbor Company, Eagle's Flight, Allbound, Horizon Display, among others.