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Work Background
The Global Trust ProjectStartup Generalist
Apr. 2024City of Cape Town, Western Cape, South AfricaEvidence shows that trust produces better outcomes across all domains, and at all levels. TGTP's focus areas: • Strategy & Advisory: Guiding leaders and organizations to build trust for sustainable success. • Engagement & Communications: Building understanding and collaboration through communication. • Learning & Development: Coaching, retreats, and masterclasses for growth and learning. • Research & Assessment: Evidence-based insights and assessments for trust-building strategies. Trust changes everything.
Cape Biologix TechnologiesMarketing Manager
Sep. 2022 - Sep. 2023Cape Town, Western Cape, South Africa• Informed Customer Validation and Customer Creation Process based on customer feedback, product portfolio segmentation insights, and desktop research. • Briefed agency to complete www.capebiologix.com and create core brand assets. • Wrote copy for and designed sales collateral such as brochures, emailers, articles, and company updates. • Developed 2022/2024 Sales & Marketing budget. • Supported the Executive Committee’s fundraising efforts with Sales Forecast Reports and Market Analysis. • Co-designed and facilitated product progress along Stage Gate Process from R&D to Commercial Release. • Managed LinkedIn, Facebook, Instagram, and Email social media accounts. • Ran LinkedIn and Google Search Advertisements. • Conducted competitor product research to inform and implement pricing strategy.
Cape Biologix TechnologiesBusiness Development Manager
Dec. 2021 - Aug. 2022• Managed Lateral Flow Test Kit Manufacturers through complex sales process. • Applied Customer Development Process to Lateral Flow Kit Manufacturers. • Developed 2021/2022 Sales and Marketing budget. • Developed Standard Operating Procedures for Customer Feedback and Sales Process. • Managed Sales Pipeline and Opportunity Profiles. • Designed product packaging. • Created Sales Pitch Decks. • Managed 1 x Sales Representative.
Cape Biologix TechnologiesPeople Manager
Apr. 2020 - Nov. 2021Cape Town, Western Cape, South Africa• Supported CEO in performance management, conflict management, well-being support and fundraising efforts with FTE Forecasts. • Ran Scaling Up, Brave New Work, and Lean Startup workshops and processes. • Implemented Monday.com as Work Management tool. • Analysed people needed, recruited, interviewed, and hired 35 people. A mixture of skilled and unskilled people. • Selected and managed ICT Service Providers to implement and administer all our ICT Infrastructure (Sharepoint, Teams, Connectivity, Telephones, Access Control, Cameras, etc) • Managed 1 x Office Manager. • In conjunction with LabourNet, created core policies such as Employment Contract, Disciplinary, Code of Conduct, Harassment, Leave, Grievance, etc. I also chaired procedures for several disciplinary Procedures. • In conjunction with LabourNet, acted as 16.2 EHS Representative during COVID 19, we continued operating in the office during Lockdown as an essential service. Established H&S File, Team, and System.
Allan Gray Orbis FoundationLearning Designer (9 month contract)
Jul. 2019 - Mar. 2020Cape Town Area, South Africa• Created training material for the Entrepreneurship & Personal Mastery Programme (Primary School, Seconday School University) as well as the Ideation, Validation and Creation Programme (Founders). • Acted as a Learner Support function throughout my contract, supporting learners with both programme and technical queries, as well as Leadership Officers and Managers with grading and learner management. • Wrote Board Reports evaluating the programme’s performance at regular intervals (Qualitative & Quantitative) and supported the Monitoring and Evaluation function in quantifying programme participant feedback. • Responsible for managing the platform's administrative tasks and development of content onto the platform. I also took a keen interest in optimising the platform’s capabilities and seeking complementary plugins and service providers.
LRMGNew Business Consultant
Nov. 2016 - Jan. 2019Cape Town Area, South AfricaLRMG - Leaders in talent technology and talent advisory. • Conducted industry research of trends in corporate learning and development, digital learning, and digital transformation. • Developed email marketing campaigns to ‘activate’ segmented leads and test effectiveness of ‘Triggers’. • Cold Calling of leads, on the back of email, to introduce them to LRMG Digital, it’s value proposition and gain agreement for a Warm Meeting (Progress Identified, Budget Available, Contracting in Next 3 Months, Want to Work with Us) over several interactions. • Pipeline Management & Reporting of F1 (Research) and F2 (Mail, Activation, Scheduled Call and Warm Call) activity. • Sales methodology centred around Clayton Christensen’s ‘Jobs-To-Be-Done’ theory of innovation. Learning Resource Management Group (LRMG).
GetSmarterMarket Research Analyst
Sep. 2015 - Mar. 2016Cape Town Area, South Africa• Researched potential new course ideas and took them through several qualification stop/go funnel stages, starting with a few Linkert-scale style questions and then taking the qualified ideas through a Facebook PPC testing campaign supported by a Qualitative Research Report. • PPC Campaign Analysis of course ideas individually put through a 6-week market testing Facebook PPC campaign. The campaigns were run to provide a quantitative measure for evaluating potential market demand. • Qualitative research reporting on potential new course ideas put into 6-week market testing Facebook PPC campaigns. These reports included a review of competitor online short-courses, job demand and supply within the course idea’s industry, interviews and emails with industry body leaders, justification of why students would enrol in this course and any other potential data sources available.
Thundafund.comCommunity Manager
Sep. 2014 - Sep. 2015Cape Town Area, South Africa• Ran the Facebook, Twitter and Email accounts of Thundafund.com. • Content creation for the Thundafund blog including crowdfunding and social media support pieces, as well as industry reviews and company news. • Public speaking engagements, workshop facilitation and thought leader interviews to represent Thundafund and promote crowdfunding in South Africa. • Crowdfunding consultation for potential project creators looking to run a campaign, those building their campaigns as well as those running their campaigns.
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