Andrea Machuca

RVP of Commerce Cloud for Latin America @Salesforce

Sales ManagerHead of GrowthC-level ExecutiveSales & BizDevCSOCOO

Andrea Machuca is the Regional Vice President of Commerce Cloud for Latin America at Salesforce, where she spearheads innovative digital transformation strategies that drive growth and enhance customer experiences across the region. With over 15 years of experience in cloud computing and e-commerce, Andrea has a proven track record of leading cross-functional teams to achieve ambitious sales targets and expand market presence. Her deep understanding of the Latin American market, coupled with her passion for leveraging technology to solve complex business challenges, has positioned her as a thought leader in the industry. Andrea holds an PosDegree from the University of Belgrano and is a frequent speaker at tech conferences, where she shares insights on the future of commerce in emerging markets.

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