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Work Background
Big Rig Wraps Transport Truck AdvertisingDirector Of Communications
Jun. 2017 - Oct. 2020Oakville, Ontario, CanadaInternal and external communications and company spokesperson.
ReelWorld Film Festival and ReelWorld FoundationDirector of Communications
Jun. 2012 - Jun. 2015Toronto, Canada AreaReelWorld Film Festival is one of Canada's premiere not-for-profit film festival focussing on diversity. It showcases five days of fantastic films each April in Toronto and it works with emerging and establishing filmmakers. As their Director of Communications I oversee strategic communications and I am the primary writer for the organization.
JC Humphries & AssociatesLead Writer
Oct. 2009 - Oct. 2020Toronto, Canada AreaI am an award-winning writer who loves helping business people fulfil their vision, develop opportunities, and generate sales. I also work with charities and not-for-profits. My background in public relations, marketing communications and crisis communications fuels the writing I create for clients. My value proposition is that I deeply listen to what my clients say and don't say. Together we develop content that sounds like them and resonates with their ideal client, their targeted markets, and their teams. It's a winning combination. I also write: annual reports, cases for support, white papers, website copy with keywords interlaced throughout, blogs that are geo-marked and contain keywords, marketing collateral, media kits, and reports. www.jchumphries.com
DHSBAboard member
Jan. 2009 - Jan. 2012Overviewed the organization with other board members and advised about marketing and communications
St. Michael's HospitalMedia Relations Specialist
Aug. 2008 - Sep. 2009Worked as a media specialist and in external communications. In first six months of joining, helped raise the Hospital's media profile internationally. Publicized new research studies, co-ordinated the Hospital's first LHIN Health Equity Report, planned events including all-staff parties and press conferences. I also announced the incoming president in 2009.
National Film Board of CanadaMedia Relations
Jun. 2005 - Aug. 2008Promoted films, filmmakers and the National Film Board of Canada. Wrote media news releases and press kits. Was the publcist and marketing lead for first NFB Filmmaker-in-Residence. Garnered international attention for Canadian documentaries and animations. Raised the profile of the National Film Board of Canada. Worked on two successful campaigns to garner Oscar attention. Represented films at TIFF and Hot Docs.
CTVDirector of Corporate Communications
Jun. 1998 - May. 2004Worked my way from Communications Assistant to Director of Corporate Communications in short time period. Oversaw external and internal communications. Developed the public relations framework for 21 local stations, 15 specialty channels and multiple online applications. Developed internal communications channels to encourage communication between the staff at CTV properties. Launched new technologies, and helped position CTV executives. Announced multiple Presidents and Executive Vice-Presidents. Helped launch Bell Globemedia. Helped Baton Broadcasting Incorporated acquire CTV, CTV acquire NetStar Communications (owner of TSN and Discovery Channel Canada among others). Worked on BCE's acquisition of CTV -- the first time. Was the Communications liasion for multiple CRTC hearings. Prepared special presentations for key publics like Senate Committees.
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