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KeyloopProduct Owner - VEGA DataLayer
Apr. 2025London Area, United Kingdom
KeyloopProduct Operations Specialist
Jan. 2024 - Apr. 2025Reading, England, United Kingdom• Product Releases & Compliance Management: Led end-to-end product release processes, ensuring seamless alignment across Product, Engineering, and commercial teams. Managed compliance documentation and frameworks to maintain adherence to industry regulations and automotive standards. • Product Usage Metrics & Data Insights: Analyzed Product Usage Metrics to measure adoption, performance, and efficiency across Keyloop’s FUSION Automotive Retail Platform, covering Demand, Supply, Ownership, and Operate domains. Developed automated reporting dashboards to provide actionable insights, optimizing decision-making and strategic planning. • API Commercialization & Tooling: Supported API commercialization initiatives, collaborating with Product and Engineering teams for seamless integration and market adoption. Managed and optimized product tooling (JIRA, Confluence, Roadmap tools) to improve workflow efficiency, cross-team visibility, and collaboration. • Product Lifecycle Management & Operational Excellence: Enhanced Product Lifecycle processes by implementing best practices for scalability, efficiency, and consistency. Proactively identified and eliminated operational bottlenecks, ensuring faster time-to-market and optimized resource utilization. • Cross-Functional Collaboration & Communication: Acted as a strategic liaison between Product, Engineering, and other stakeholders, ensuring clear communication and alignment on priorities. Drove process improvements in a fast-paced, global product organization, fostering a culture of continuous optimization and execution excellence.
AmazonProduct Marketing Associate
Apr. 2021 - Sep. 2022India• Worked on FMCG EPD projects for Unilever, Mondelez, Nestle, P&G and Reckitt to introduce new SKUs for Amazon B2B portfolio, execute collaborative strategic marketing initiatives; resulting in an average 1.6x increase in MoM sales • Project Lead for GTM initiatives, resulting in growth of active customers from 12,000 in Oct’21 to 18,000 in May’22, onboarding over 3000 organic customers, which contributed to a significant 23% increase in platform sales and achieved the highest customer Average Order Size and Average Monthly Orders across the platform • Orchestrated B2C product roadmaps, developed new categories by introducing new SKUs, resulting in a 22% increase in MoM sales of FMCG key value items (KVIs) • Managed a team of four Merchandisers and Analysts, overseeing day-to-day marketing campaigns, sales insight analysis reports, WBRs, MBRs, and finance reporting; tracking relevant KPIs • Launched and tracked performance of product marketing campaigns to align against key KPIs and budgets • Increased campaign ROI through reduction of trade spends from 220 bps to 160 bps via optimization of daily deals and Loyalty program while delivering GMS growth and sales mix improvement • Effectively collaborated and oversaw the deployment of product enhancements on the sales and category front, encompassing products like "Credit Pay", "Repeat Your Previous Orders", “Customer Loyalty Program”, and location-specific demographic product adaptations. • Aligned marketing plans with product releases, leading to a remarkable 93% customer upgrade rate to new releases • Supported the sales channel in surpassing revenue goals by 102% for FY22 through impactful collateral and lead generation campaigns like “High Value Customers”.
AmazonBrand Development Associate
May. 2020 - Apr. 2021Bengaluru, Karnataka, India• Portfolio manager for 21 SMBs on-boarded on Amazon Launchpad across EMEA, each having over INR 1 million in monthly sales, contributing to 4% platform level sales • Accountable for tracking P&L, achieving month-over-month revenue and volume targets for brands by focusing on sales driving product SKUs and improvising on product ranges basis market demand and seasons • Constructed growth strategies for over 30 SMBs, resulting in a significant 18% month-over-month spike in sales and surpassing Q4 goal achievement by 12%, using CRM tools and Data visualisation • Project lead for quarterly market research project to understand post COVID-19 consumer buying patterns; in turn leading to better brand positioning through targeted marketing campaigns with best-selling prices. • Proactively monitored market conditions, product innovations, and competitor activity, adapting account sales approach to address the latest market developments, resulting in a remarkable month-over-month 3.2x increase in sales • Establishing successful partnerships with brand CEOs and CMOs for strategy executions and revamps • Conducted comprehensive product analysis to optimize the brand category portfolio and enhance operational efficiency • Activated and leveraged local, national, and international marketplace initiatives and promotions to build brands, maximize performance, and drive sales
EYPerformance Improvement Analyst
Jun. 2019 - May. 2020Bengaluru, Karnataka, India• Curated project pipelines to incorporate client suggestions and improve production efficiency, resulting in streamlined operations and enhanced project delivery. • Utilized R Studio to streamline sales forecasts with 67% accuracy, enabling inventory management and reducing stockouts and "Cost to serve" for Sun Pharmaceuticals. Contributed to demand planning for USA & Canada markets. • Assisted in the development and implementation of process improvement methodologies, like Lean Six Sigma, to drive operational excellence and efficiency • Led process automation initiatives at Alkem Laboratories and AstraZeneca, implementing real-time sales forecasts and optimizing operational processes for improved efficiency and productivity. • Developed interactive data visualization reports using Tableau for Zydus, providing real-time graphical sales reporting for informed decision-making and performance monitoring. • Monitored and tracked key performance indicators (KPIs) to assess the effectiveness of implemented models when comparing real-time sales to projected sales
SwiggyMarketing Analyst
Apr. 2019 - Jun. 2019Delhi Area, India- Led real time analysis on Power BI, to reduce null searches to on-board restaurants basis consumer search history; reducing null searches by ~52% - Collaborated with teams to expand reach through digital marketing campaigns
MagikBox MediaDigital Marketing Analyst
Apr. 2018 - Jun. 2018Bengaluru Area, India- Created Engagement analysis reports for clients like BIRA & Stanplus - Developed client growth strategies basis historic engagement metrics
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