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Work Background
Big Blue Swim SchoolSenior Manager, Franchise Marketing
Sep. 2021Led strategic marketing efforts for 45+ franchise locations with a $400K monthly digital budget, driving consistent growth and strong ROI. Managed a team across paid media, content, and email, while launching 15+ new locations annually. Developed full-funnel campaigns, optimized acquisition and retention, and partnered closely with franchisees to align local execution with national strategy.
Alliance Franchise BrandsMarketing Project Manager
Sep. 2015 - Sep. 2021Built and executed integrated marketing campaigns across print, digital, and events for multiple franchise brands. Drove CRM and automation adoption, supported franchisees with scalable toolkits, and collaborated cross-functionally to ensure brand consistency. Strengthened lead generation and customer engagement through streamlined marketing operations and training.
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