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Work Background
Chairwoman of the Board
Centrālā LaboratorijaChairwoman of the Board
Aug. 2024
Business Development Manager
IKEABusiness Development Manager
Aug. 2023 - Jul. 2024Baltic
SC AKROPOLE Alfa Manager
Akropole RīgaSC AKROPOLE Alfa Manager
Dec. 2021 - Jun. 2023Latvia
s/c Akropole Manager
Akropole Rīgas/c Akropole Manager
Oct. 2019 - Apr. 2022(leading a team of 20 people) - efficient property maintenance implementation. - TOM increased by 50%. - most visited shopping center position reached.
Head of Business Analytics department
Maxima LatvijaHead of Business Analytics department
Jul. 2016 - Oct. 2019(leading a team of 19 people) - Category management - creating category tactics for faster growth in comparison with competition; - Built flexible Pricing strategy; - Measuring the impact of company activities based on loyal customer behavior - a basis for planning future actions; - Comprehensive retail industry review "Maxima Retail Compass" content creation, https://www.maxima.lv/kompass and connection with journalists; - Strategic development of retail space.
Head of Marketing
SIA MAXIMA LatvijaHead of Marketing
Oct. 2014 - Sep. 2016(leading a team of 34 people) - Part of "Change Team" - reduce workload in stores: improved order picking in line with shop processes, reduced frequency and volume of price changes, introduction of efficient assortment creation and maintenance principles. - Built Marketing strategy (Brand building and Sales promotion) in the Company's years of Change (manage a budget of 1.5% of revenue). - Sales KPIs achieved through Sales Promotion. - e-shop turnover yearly growth by 40%. - Development of customers Loyalty program: development and implementation of a Corporate loyalty card (1% from company`s revenue).
Marketing and sales department director
SIA MAXIMA LatvijaMarketing and sales department director
Feb. 2013 - Sep. 2014
Head of Promotional unit
SIA Maxima LatvijaHead of Promotional unit
Sep. 2012 - Jan. 2013
Marketing and sales department director
MAXIMA Bulgaria EOODMarketing and sales department director
Jun. 2009 - Aug. 2012(leading a team of 12 people) - Built Marketing strategy and increased ROI by 100% for Sales Promotion activities. - Built and implemented customers Loyalty program. - Creating an effective Marketing team

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