SIA MAXIMA LatvijaHead of Marketing
Oct. 2014 - Sep. 2016(leading a team of 34 people) - Part of "Change Team" - reduce workload in stores: improved order picking in line with shop processes, reduced frequency and volume of price changes, introduction of efficient assortment creation and maintenance principles. - Built Marketing strategy (Brand building and Sales promotion) in the Company's years of Change (manage a budget of 1.5% of revenue). - Sales KPIs achieved through Sales Promotion. - e-shop turnover yearly growth by 40%. - Development of customers Loyalty program: development and implementation of a Corporate loyalty card (1% from company`s revenue).