SodaStream_SAHead Of Marketing
Jun. 2018 - Feb. 2021Centurion GautengAchievements: Part of Leadership team Lead marketing and advertising efforts with focus on digital marketing, social media, event planning, ATL and BTL advertising, PR Implemented new strategy and achieved consumer sell out by 35% Oct -Dec 2018 Increased sell out for Q1 2019 to 60% versus previous year Introduced innovation driven marketing with launch of 3 successful within 6 months of working: One Touch Spirit, SA Proudly South African bottles and My Only Bottle Redefined Digital landscape: new website design https://www.sodastream.co.za/ , SEO, social media community management, influencer marketing increasing Google trends by 73% overall