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Work Background
Southern New Hampshire UniversityAdjunct Professor of Marketing
Mar. 2025Adjunct in the Global Business School (virtual), Approved and certified to teach the following courses: MKT-411 Omnichannel Experience Strategy MKT 314 Customer Experience Optimization MKT-421 Customer Relationship Management for Success MKT 326 Global Consumer Culture MKT 205 Applied Marketing Strategies MKT 400 Strategic Brand Management MKT 345 Consumer Behavior MKT 229 Principles of Integrated Marketing Communications MKT 225 Digital Marketing
MKT-315 SEO vs. SEM
MKT-322 International Retailing
MKT-360 Direct Marketing
Blumer Marketing Strategy & Consulting LLCContent Marketing Consulting and Writing - Full Funnel
Sep. 2023United StatesI provide discrete strategic marketing consulting and content writing services, as well as serving as a fractional CMO under contract for a wide range of B2B marketing needs: - Integrated content marketing strategy, buyer journey mapping, and content writing
- Demand generation strategy, funnel modeling, KPI targets, and IMC campaign development (demand and brand)
- New or renewing marketing messaging and positioning
- Customer data audits of the database's accuracy, structure, and accessibility for segmentation, personalization, and reporting/analysis. Please have a look at my LinkedIn Company page for more information. Current and past fractional CMO clients include SaaS companies ACHNET (https://www.achnet.com/), Layr (https://withlayr.com/), and Eleven36 (Eleven36.com) above and beyond strategic content strategy and writing for companies such as Shopify and agencies such as BrandAction.
HubstaffVice President Marketing
Aug. 2022 - Sep. 2023Chicago, Illinois, United StatesSUMMARY
Assumed leadership of the marketing department previously managed by the company founders. Within the first year in the role, Marc led a total digital transformation of the marketing function, and Hubstaff successfully completed a funding round with WestView Capital Partners. Critical accomplishments were reorganizing and retraining a team of 17 creative, content, SEO, and front-end developers - while adding marketing analyst and HubSpot DBA roles - leading to a full transformation to a buyer-focused, data-driven, highly automated structure and strategic approach. All during a 12-month period where KPIs were met and exceeded projections. This role owned team and budget management, customer insights, performance optimization, department structure - personnel and processes - as well as martech and data stack planning. The primary immediate objective was creating, defining, and implementing an integrated performance marketing strategy aligned with market demands, growth opportunities, and Hubstaff’s vision.
mdgGroup Marketing Director
Aug. 2018 - Mar. 2022Greater Chicago AreaSUMMARY
Brought in by CEO for a digital transformation of the existing data/digital/web practice group and served as a senior strategist across the agency. mdg was successfully acquired by Freeman early in my second year. In addition to building a horizontal, buyer-led approach to demand generation marketing between three previously siloed groups, I collaborated with account strategists on new business and orchestrated and integrated our efforts into marketing programs fully aligned with the customer journey which met or exceeded customer acquisition targets at or under budget over 30 different clients. This approach directly led to the acquisition of more than five (5) multi-million dollar annual engagements and a 10X increase in paid media budget under management as well as the white-labeling of 10 marketing automation platforms to our clients.
NeonCRMChief Marketing Officer
Feb. 2018 - Aug. 2018Chicago, IllinoisSUMMARY
Served as first CMO for a privately held SaaS and web services company for a seven-month period culminating in successful acquisition by private equity firms Blue Star Innovation Partners and FTV Capital. Charged with implementing and optimizing a cross-functional, customer-experience-led approach to strategic marketing planning in order to enable velocity. In this role, I consulted and collaborated with leaders in product, sales, operations, and client success and brought in a marketing infrastructure, processes, and team to rapidly scale the business. Critical to this executive role was an ongoing prospect, customer, and channel-revenue planning, measurement, and optimization required to ensure the company reached customer growth and financial objectives each quarter. This also involved direct management of the full marketing budget and marketing technology decisions including CRM, 3rd-party data, trade show 360 campaigns, automated lead nurture, and strong influencer programs. More specifically, I was charged with the strategic planning and daily oversight of brand, inbound, and outbound marketing efforts as well as full lifecycle marketing including prospect nurture, lead nurture, sales enablement, customer success, product cross-sell and upsell, and customer retention efforts.
Slack and CompanyVice President, Director of Demand Generation Strategy
Mar. 2016 - Feb. 2018Greater Chicago AreaSUMMARY
In return to the agency, brought back by CEO to lead a transformative effort that would result in an integrated, differentiated approach to demand generation strategic planning and tactical execution across all departments and accounts while maintaining our IMC value proposition. Working horizontally across the agency, I partnered with account, media, digital, and creative strategists to ensure tight integration around three key tasks: DATA STRATEGY. From defining the target and target segments to evaluating available first-party data and potential hygiene and augmentation needs and to evaluating and engaging potential third-party data providers to enable or refine targeting, I’m was there to find the most efficient paths to reach the right customer at the right place at the right time with the right message. CONTENT MARKETING STRATEGY. From persona development to content audit/evaluation frameworks, to lead generation and nurture touchpoint mapping and to identification and evaluation of content publishing channels, I was there to develop fully integrated content marketing strategies that most efficiently align the buyer journey with the most targeted channels. SALES & MARKETING ALIGNMENT. From mapping and defining marketing and sales pipeline stages, to guiding clients through the creation of shared lead definitions, to negotiating shared service level agreements, and to development of integrated pipeline benchmarks and planning for closed-loop reporting, I was brought in to help our marketing clients efficiently and measurably wed efforts with sales.
BlitsySenior Director of Marketing
Jul. 2015 - Feb. 2016Chicago, IllinoisSUMMARY
Stepped in at the end of Q2 2015 as head of marketing for a four-year-old eCommerce startup through the successful completion of Series B funding in February 2016. With a very limited financial runway, I was primarily tasked with developing strategy and directing agency and internal execution of digital member and customer acquisition efforts including digital display, paid social, video, retargeting, affiliate, Google AdWords/Google Shopping, and email marketing. Additionally, provided senior counsel and leadership for critical components of eCommerce strategy (sales promotion, UX optimization for conversion, SEO, etc.), high-level brand strategy, content strategy and influencer marketing in coordination with Chief Brand and Content Officer.
Cars.comDirector, B2B Content Marketing
Mar. 2014 - Jul. 2015Greater Chicago AreaSUMMARY
Hired by CMO to fully transform the company's approach to B2B content marketing, which had been highly siloed and was underperforming both in pipeline impact and brand narrative consistency. To achieve the CMO's goals, I ideated and implemented an internal B2B content marketing agency that centralized and served marketing strategy, product marketing, marketing communications, and sales/customer training teams running on an $80 marketing analyst budget for data mining and customer insights. Directed a team of three content marketing professionals that worked with internal customers to develop strategies and tactics to address key business and marketplace challenges with compelling, tailored, and actionable insights and content assets. This team leveraged internal and external qualitative and quantitative research, subject matter experts, and data analytics groups to create deeply integrated content programs to challenge customer beliefs, support value propositions and help the sales team retain and grow business. Monthly content campaigns included videos, webinars, infographics, white papers, and sales presentations for seven key content platforms. Additionally served on a three-person steering committee to plan and develop a Tableu-powered enterprise customer portal that provided a suite of dynamic advertiser and marketplace reports alongside the aforementioned content marketing engine. This cross-functional director team moved the company's top initiative from concept to launch in seven months leading to significant additional customer value (real and perceived) and thus significant gains in customer retention, satisfaction, and lowered price sensitivity.
Jackbox GamesMarketing Director
Feb. 2012 - Feb. 2014Greater Chicago AreaSUMMARY
Brought into the 18-year-old games division of Jellyvision as marketing lead and, along with one intern, the entire department. Reporting to GM, charged with quickly transitioning the award-winning PC and console games studio into a successful, profitable mobile and social game developer AND publisher. With a limited budget, we maximized the strength and love of the brand through meaningful, weekly social content from our comedy writing team, a system for monthly celebrity guest appearances by talent such as actor Bob Odenkirk, pro wrestler CM Punk, reality star Adrianne Curry and more. We took our shots with viral videos and generated more than 500k views of a special in-game marriage proposal. On the strength of the brand and an exceptional PR agency, YOU DON'T KNOW JACK won Spike TV's "Social Game of the Year" as well as being named a finalist in the same category at SXSW Interactive. As a one-man department, I led consumer acquisition, retention, and monetization campaigns for inbound and outbound channels including social media, content marketing, public relations, promotions/contests, email marketing, search engine marketing, and cost-per-acquisition campaigns via Facebook Advertising and other channels. Negotiated and managed network partnerships for in-app advertising and custom in-app brand integrations with Fortune 500 companies. Brand management for mobile games and apps such as YOU DON’T KNOW JACK®, Lie Swatter™, and Clone Booth™ as well as the Jackbox Games corporate brand. Collaborated with design and engineering teams in new product development tasks such as creating pricing models, competitor research, product positioning, and brand asset development including websites, social media (Facebook, Twitter, Instagram, YouTube, etc.), and press materials.
Slack and CompanySenior Marketing Strategist (content, messaging, demand generation, marketing automation)
Aug. 2007 - Nov. 2011ChicagoSUMMARY
Over a decade of moving up and horizontally through the agency, my roles and responsibilities were myriad to say the least for one of the most decorated B2B agencies in the country. I created and launched one of the first agency content marketing practices in the United States in 2008. I served as a lead communications strategist for message development and positioning for some of the largest brands in Silicon Valley. I managed digital and direct response and lead generation strategies including integrated ABM campaigns with sales teams, stand-alone lead generation through automation and segmentation and everything in between for start-ups to F500 brands.
Mercy CollegeAdjunct Faculty
Mar. 2007 - May. 2009Adjunct faculty for graduate program in direct and interactive marketing
Slack and CompanyCreative Director/Copywriter
Mar. 2001 - Jul. 2007Dobbs Ferry, NYIntegrated marketing communications copywriting and creative leadership. Winner: 2002 BMA PRO-COMM "Best of Show" where I contributed to the team effort as a lead copywriter.
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