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Work Background
i3Architects, Inc.Marketing Business Development Manager
Dec. 2024Londonderry, New Hampshire, United StatesAs a member of i3 Architects’ team, I’ve played a pivotal role in driving firm growth, increasing brand visibility, and establishing scalable systems to support continued expansion in the New Hampshire and Northern Massachusetts markets. 📈 Business Growth & Lead Generation • Spearheaded a strategic lead generation initiative that grew inbound inquiries by over 620% YoY—from 15 in Q1 2024 to 108 in Q1 2025—resulting in revenue growth. • Developed and managed data-driven systems for tracking inquiries, responses, and conversion performance, ensuring visibility into marketing ROI and pipeline health. 🎯 Brand Development & Market Presence • Led the creation of i3’s first formal Brand Guidelines, unifying our visual identity and tone across all client-facing and digital platforms. • Strengthened digital presence by increasing verified client reviews (+8 across Google and Thumbtack) and producing the firm’s most successful social media post to date. • Directed production of branded marketing materials—including brochures and job site signage—to increase visibility and reinforce our reputation across commercial and residential sectors. 🔧 Operational Leadership & Internal Systems • Introduced structured internal tools and processes, including vendor management logs, marketing outreach lists (targeting GCs and real estate agents), and office supply workflows to streamline operations. • Cultivated a positive team environment by implementing initiatives that support culture and morale, including a firmwide “Employee Favorites” program. • Designed and rolled out a structured Intern Onboarding Program, complete with orientation, scheduling, and training support to ensure a high-quality internship experience.
FoundryAccount Coordinator
Sep. 2024 - Nov. 2024Needham, Massachusetts, United States
Summer Moon CoffeeMarketing Project Manager
Nov. 2022 - Aug. 2023Austin, Texas Metropolitan Area• Collaborates with Franchise Coordinator and Operation team to drive initiatives related to event participation, project planning, and the coordination of day-to-day projects. • Responsible for new store launches, managing the Grand Opening Event checklist and executing on corporate items • Ensures the Grand Opening Countdown Checklist is up to date by adding photos, descriptions, and FAQ's to provide new owners a better understanding of our company process. • Provides on going organization within the Marketing Department, keeping projects on track, and ensuring meetings are properly scheduled.
Summer Moon CoffeeMarketing Coordinator
Sep. 2021 - Nov. 2022Austin, Texas Metropolitan Area• Assisted in the grand opening of 13 new locations across multiple states further expanding our brands reach and profitability. • Coordinated the implementation of new interior menu boards across all corporate locations resulting in increased brand consistency as well as a better customer experience. • Organized the Summer Moon Brand Asset library for easy access to promotion materials and social media assets resulting in increased organization, efficiency, and transparency for franchise owners. • Oversaw all Corporate Store GM's, AGM's, and Franchise Owners social media training and policy acknowledgement to ensure that all parties understand Summer Moon social media etiquette; directly impacting our ability to better promote brand products, brand image, consistency, and ethics online. • Served as the primary marketing point of contact for staff and stakeholders, including franchise owners, licensees and store managers • Supports marketing and advertising campaigns by updating calendars, communicating with various teams and developing supporting materials • Created a Marketing FAQ Spreadsheet covering all of the most commonly asked questions regarding Summer Moon marketing.
The Healing Couple, LLCVirtual Assistant
Jan. 2021 - Aug. 2021Austin, Texas, United States• Providing Email management for The Healing Couple • Work directly with The Healing Couple to plan and coordinate events • Responsible for Online program and course operations using Thinkific • Email Private Breathwork Session zoom recordings to clients + Reschedule for future sessions. • Create, design, and distribute marketing materials for Breathwork Retreats.
Dylan Welch MediaAdministrative Assistant
Jul. 2020 - Jan. 2021San Diego, California, United States• Responsible for automated messages to new and existing clients to increase engagement and secure partnerships using Octopus. • Work directly with clients and prospects in order to obtain new partnerships for the Going Green Podcast and schedule initial screening using LinkedIn and Calendly. • Tracks Monthly sales, partnerships and other KPI’s to generate reports as needed using Microsoft Excel.
FortuneBuildersAdministrative Assistant
Oct. 2019 - Sep. 2021San Diego, California• Conduct day-to-day project coordination, planning, and implementation across multiple teams • Track Key Performance Indicators and Sales Commissions within the Business Coaching Department using Google Sheets and our in-house CRM platform. • Create, design, and distribute marketing materials for prints, webpages, and company events using Microsoft Office Suite and AWS. • Work directly with clients, students and coaches to schedule coaching calls, respond to inquiries, provide status updates and troubleshoot any issues across teams.
Pangaea OutpostParttime Sales Associate
Mar. 2019 - Jan. 2021Greater San Diego Area• Greeting customers, responding to questions, improving engagement with merchandise and providing outstanding customer service. • Operating cash registers, managing financial transactions, and balancing drawers. • Directing customers to merchandise within the store.
Southern New Hampshire UniversityAcademic Advisor
May. 2016 - Nov. 2018Manchester, New Hampshire• Ensure student success and experience by working with team members and utilizing Datatel, CRM, Excel, Five-9 and other programs • Proposed and managed timeline of an Instructor Video to encourage student and Instructor communication • Educated new team members on new policies and procedures
Next Generation Children's CentersLead Preschool Teacher
Feb. 2015 - Mar. 2016Westford, MassachusettsAt Next Generation I was a Preschool Lead Teacher in which I was responsible for the development of preschool children. Typical duties of this role consisted of developing lessons plans, overseeing academic and emotional development, and insuring an open communication with parents.
PANDORASales Associate
Jan. 2012 - Feb. 2016Nashua, New HampshireWorking at Pandora as a Part-Time sales associate I enjoyed meeting new people and celebrating special moments for them by finding the best jewelry fit for their occasion.
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