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Work Background
Saya AgencyMarketing Expert
Jan. 2023Los Ángeles, California, Estados Unidos• Managed over $3.000.000+ in monthly advertising budget across Facebook, Instagram, TikTok, Google Ads, and Programmatic Ads. • Developed and executed data-driven marketing strategies for large accounts. • Conducted market research, competitor analysis, and niche investigation to refine offers. • Oversaw internal process optimization, improving operational efficiency. • Led a team, providing guidance in campaign management and copywriting. • Worked with major clients such as Bath & Body Works, Fiverr, TikTok, Pink Lily, and Wild Fork Foods.
Avvy TalentDirector de ventas y marketing
Jan. 2022 - Jan. 2023Estados Unidos• Managed and optimized PPC campaigns, resulting in increased website traffic and lead generation. • Developed and executed effective email marketing campaigns that increased engagement with the company's customer base. • Improved website functionality and user experience through technical updates and design improvements.
GrowfyJefe de marketing
May. 2021 - Oct. 2024Colombia
Virtual EmilyMarketing Assistant
Jan. 2020 - Jan. 2021Área metropolitana de BarranquillaSuccessfully created and executed email marketing campaigns resulting in an increase in engagement and sales within the first month. • Resolved technical issues on the company website, improving the user experience and improved site functionality, resulting in a 40% decrease in bounce rate and a 25% increase in user retention. • Developed a content strategy that aligned with the company's brand and values
GrowfyConsultant
Jan. 2018Estados UnidosMy responsibilities as a CMO of a Digital Marketing Agency included... • Advertising Campaign Manager: Oversaw $45K+ monthly budgets on Facebook Ads, totaling $250K+ in ad spend for multiple businesses, resulting in significant online visibility and engagement. • Market Researcher: Conducted 3 impactful market research studies, providing critical insights for client decision-making.
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