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Work Background
Right Side UpFreelance Affiliate Marketing Consultant
May. 2024 - Apr. 2025
Island City DigitalAffliate Marketing Consultant
Mar. 2024Provide freelance affiliate marketing consulting to both advertisers and publishers.
- affiliate platform audits
- publisher development
- publisher coaching
- affiliate program management
- flexible and fully transparent agreements - no long term contracts
NYMO & Co.Affiliate Director
Jan. 2023 - Mar. 2024United StatesI was moved into this position to create organization and implement processes and procedures. I was responsible for implementing project management software, a CRM system, centralized reporting and templates to insure consistent client account setup and communications. I also managed my own portfolio of client accounts during this time. - Defined and built out agency processes to improve efficiencies
- Set up and Managed Project Management Software and Project Templates
- Oversight of all brand email inboxes
- Responsible for Agency Reporting and Analytics
- Drove Top of Funnel/Content Strategies for agency clients
- Development of New Publisher Relationships
- Responsible for Audits of New Client Network Accounts and Account Build outs
- Responsible for Commission structure recommendations for new clients
NYMO & Co.Affiliate Account Manager
Oct. 2022 - Jan. 2023- acted as the main point of contact for a portfolio of client affiliate programs across a wide spectrum of verticals - including home, fashion, kitchen/cooking, wedding, pet, jewelry, fashion accessories, supplements, and journals - Conducted strategic discussions with clients to understand their business objectives and identify ways to grow and enhance their affiliate programs - Developed and executed strategy plans to measurably grow client revenue through the affiliate channel - responsible for identifying and reaching out to new publishers that fit with client growth strategy - identified opportunities for on-going publisher development, activation and growth of publishers within client programs - grew revenue by 40% YOY for a national, Made in the USA, cookware brand based mostly content publishers - responsible for developing commission structures and strategies that rewarded top of funnel partners while still maintaining relationships with coupon and loyalty partners where appropriate - evaluated and presented appropriate technical partners to clients where it made sense and where value could be added to grow the affiliate channel and support overall client objectives. - generated analytical and status reports, and conducted monthly reviews with clients - key clients included Smithey Ironware, Rough Linen, Snowe Home, Kennedy Blue, Malbon Golf, Mud Pie, Promptly Journals
Island City DigitalAffiliate Marketing Manager/Owner
Nov. 2019 - Jan. 2023RemoteAffiliate Marketing Manager - building, managing, recruiting and growing affiliate programs for unique merchants. Our sweet spot is in the Wedding, Motherhood, Journaling, Fashion/Jewelry, Baby, and Toddler niches. Responsibilities include:
• Managing the day-to-day activities of client affiliate programs
• Identifying and actively recruiting new strategic publishers for clients, as well as optimizing current publisher relationships
• Identifying and implementing opportunities to enhance client affiliate programs
• Negotiating online advertising placements with existing partners
• Ensuring publisher compliance with affiliate agreements
• Analyzing and interpreting weekly and monthly sales reports
• Creating text links and HTML newsletters
• Writing promotional copy for text links, HTML links, & newsletters
• Monitoring placements and affiliate performance
Snow ConsultingAffiliate Marketing Specialist
Sep. 2018 - Dec. 2019RemoteResponsible for managing the day to day operations associated with the management of 35+ merchant affiliate programs. Research tasks requested by a merchant to gather details, the necessary resources required, and expected delivery dates. Enter as tasks into Asana, assign appropriate personnel and due dates. Ensure that tasks are completed on time, and to the satisfaction of the client. Remove roadblocks that impede successful task completions. Maintain newsletter schedule, content, and necessary assets to ensure that each affiliate newsletter is sent at the appropriate intervals. Monitor and submit content offers to various affiliate distribution channels. Conduct affiliate outreach to recruit appropriate new affiliates to merchant programs – evaluate affiliate fit to each program, develop appropriate outreach message to elicit response and interest, and follow up to assess interest, fit, level of participation and asset needs. Develop social media strategy and conduct outreach via Facebook, Instagram, Linkedin, and Twitter channels.
A Digital Media CompanyProject Manager
Apr. 2016 - Nov. 2016Responsible for managing project timelines and project plans, client communications, proposal review, and scope analysis for client facing projects. Responsibilities include:
* Define and record new standard operating procedures
* Help set project schedules
* Track project budgets
* Assist in defining scopes for new projects
* Track project progress, identifying potential risks or delays
* Prepare weekly internal reports, to be discussed in a weekly check-in
* Provide updates to clients on a regular schedule
* Work with developers to establish timelines and prioritize tasks
* Manage multiple projects at a time with little supervision
* Collaborate with bookkeeper to determine budgets for internal projects
TaleoTaleo Business Edition Implementation Consultant
Jan. 2008 - May. 2008Manage customer implementation time-lines and satisfaction. Work with customers to understand their business requirements and assist in configuring the Taleo Business Edition solution to meet those needs. Act as the primary subject matter expert for the Taleo Business Edition functionality and configuration. Contribute Taleo staffing domain expertise to projects. Design, deliver, and facilitate end user training sessions.
Electronic Data SystemsPeoplesoft CRM - Information Specialist Consultant
Jun. 2007 - Dec. 2007Provide production support for client’s Peoplesoft CRM global Support and Help Desk environment. Provide application development and application customizations in support of on-going projects. Resolve application issues, and provide data loading as necessary.
FreelanceAffiliate Marketer and Consultant
May. 2007 - Dec. 2021Winona, MNSet up and run several affiliate marketing websites focused on reviews and comparisons.
TaleoBusiness Analyst - Consultant
Jun. 2006 - Mar. 2007Worked on the client’s implementation team, where I was responsible for documenting business analysis requirements surrounding the implementation their contingent staffing automation solution. Translated business analysis requirements into data designs. Assisted in the process of gathering data and uploading it into the software. Designed and implemented methods and procedures to accomplish data loading requirements in time frame stated in project plan. Ran quality assurance audits to verify integrity of data loaded. Evaluated and documented the results of the functional tests of the data load programs.
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