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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸75%
Marketing
🧨75%
Consulting
💬50%
Customer Service
Geos
🇺🇸25%
United States
Work Background
The Pink Flamingo ClubConsultant
Jul. 2025Hove, England, United KingdomCurrently working on a number of exciting projects. My specialisms include: - Marketing strategy for rapid growth start-ups including org design - AI tech value proposition and GTM execution - How to get a health tech brand ready for IPO
Omada HealthSenior Director Brand & Product Marketing
Apr. 2024 - May. 2025San Francisco Bay AreaI develop and execute strategies to market Omada to meet our business goals. * Harnessing Insights: Analyzing market trends, competitive insights and consumer behavior to create effective strategies * Creation of Omada Value Story: development of a differentiated and simplified value proposition. * Strategic Direction: Creation of strategic product marketing campaigns and go-to-market strategies for new products * Communication: Development of engaging, single-minded messaging & content to accelerate sales. * Collaboration: Facilitating opportunities for interaction and live dialogue between commercial & EPD.
Omada HealthBelonging Council Member
Aug. 2023 - Jun. 2024RemoteAfter nearly 2 years co-leading the Women’s ERG I have moved into a position as a core member of our Belonging Council. Here I will continue to push our company to ensure diverse voices are heard, people are treated fairly and that we work hard to create an inclusive culture at Omada.
Omada HealthWomen @Omada Employee Resource Group, Co Lead
Nov. 2021 - Aug. 2023RemoteBuilding community and supporting each other as working women.
Omada HealthSenior Director Brand Marketing
Nov. 2020 - Apr. 2024RemoteCurrently running the brand, creative and comms teams at Omada Health. Working across all earned and owned channels and creating engaging content to achieve revenue goals.
PhyseraMarketing Director
Apr. 2020 - Nov. 2020San Francisco, California, United StatesIn May 2020 Physera was acquired by Omada Health. o Embedded a newly implemented Marketo tracking system into the organization: - Worked closely with Sales to improve lead scoring and increase conversion rates all the way through the funnel - Set up detailed reporting and alerts to ensure prompt responses by SDR team to all qualified leads o Partnered closely with media agency to reduce CPL on LinkedIn by over 50% o Oversaw production of all creative assets including weekly blog, nurture email series, white papers, articles and site updates o Worked closely with Chief Product Officer to develop GTM materials for new product launches including new DTC product
Globality, Inc.Head of Marketing Sector (EMEA)
Mar. 2018 - Jul. 2019London, United KingdomGlobality is a SoftBank funded start up that uses AI to help transform the way companies buy services. o Part of global leadership team, managing a department across Menlo Park, London, and HK o Marketed and sold Globality to Fortune 100 clients o Onboarded clients, training their employees to use our marketplace o Identified, acquired and managed a global network of best in class marketing agencies o Partnered with Product to develop future features; educated AI team on client and agency personas and provided guidance on client specific needs o Partnered with Corporate Marketing to develop unique and differentiated thought leadership materials
Globality, Inc.Director, Marketing
Sep. 2017 - Mar. 2018London, United KingdomOur team of vertical industry experts personally oversee the matching process, curating the best matches, as well as sharing best practices and thought leadership for both clients and Globality Service Providers.
Globality, Inc.Freelance Consultant
Nov. 2016 - Aug. 2017Menlo ParkDoing UX testing & business development.
215 McCannGroup Account Director
Aug. 2014 - Sep. 2016San Francisco Bay Areao Leading Workday account o Leading Pandora account o Leading Hulu account o Running new business function
DareGroup Account Director (USA)
Feb. 2013 - Jul. 2014Greater Los Angeles Areao Leading client service team across LA and NY offices o Leading P&G's mobile-first Emerging Urban campaign o Leading Unilever's Caress body-wash social campaigns (Instagram, Facebook, YouTube, Twitter, Pinterest & Vine) o Leading Pepsi's IZZE soda social campaigns (Instagram, Facebook, Twitter & Pinterest) o Leading Jarritos soda's social campaigns (Facebook & Twitter)
BBH LASenior Account Director
Oct. 2011 - Jan. 2013Los AngelesClients: Google Music, Google Play, Google Chrome, GE o Worked closely with Google on the development of the Google Play platform. Work included logo design, brand positioning, all advertising & marketing launch assets plus advising product team on innovations and Google product integrations o Developed Google Music Tour: winner of four 2012 Webby awards and FWA site of the day
MCBDSenior Integrated Account Director
Mar. 2008 - Aug. 2010London, United KingdomFounders now operate as Lucky Generals. Clients: Virgin Holidays, Vision Express, Benecol smoothies, spreads and yogurts, Premier Foods portfolio (Ambrosia, Batchelors and Branston) & Time to Change (pitch win) o Produced Time to Change viral campaign: “Schizo the Movie”. Winner of 2010 Revolution Awards: Best Use of Video o Developed “Ask for the World” campaign for Virgin Holidays. Winner of 2009 MCCAs: Best of the Best, Best Integrated Communications Campaign, Best Art Direction for DM, Best Agency and Best Client. Winner of 2009 Travel Marketing Awards: Best TV Advertisement/ Campaign o Managing 1 account director, 4 senior account managers, 1 account manager and 1 account exec
MustoesAccount and New Business Director
Sep. 2005 - Feb. 2008London, United KingdomClients: Bauer magazines (Take a Break, Bella & In the Know), Yahoo! Answers, The Children’s Mutual (pitch win), Warner Holidays, Kobayashi & Start-rite shoes o Managed agency rebrand (following management buyout from Hakuhodo group), which led to a 50% increase in revenue in the 6 months before I left
EHS BrannSenior Account Manager/Project Manager
Jan. 2003 - Aug. 2005London, United KingdomClients: MINI (BMW), Diesel & Firstplus financial o Set up MINI’s first CRM programme “Ministry of Ownership”, which featured tailored web content including industry-first personalised car configurator, managed MINI's award-winning ePRM program o Set up global Diesel CRM programme and managed fashion collection microsites
PublicisWeb Producer/Digital Account Manager
Sep. 2000 - Jan. 2003London, United KingdomClients: Renault Automotive, Asda, Garnier, ECB, Hewlett Packard & the Post Office o Managed production of all Renault online advertising, campaign microsites and e- newsletters o Created pan-European, multi-language websites for the Euro currency launch and Garnier Beauty Bar
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