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Work Background
ASE GlobalStrategic Controller & BI Lead | Italy & APAC
Feb. 2025 - Dec. 2025Spearheading Business Intelligence and controlling operations across Italy and the APAC region by leveraging Power BI and Advanced Excel to transform complex data into actionable insights.
- BI Strategy & Ecosystem: Architected and scaled directional dashboarding systems within Power BI, migrating from fragmented reporting to a consolidated BI infrastructure that provides real-time visibility across global BUs.
- ERP & Data Integration: Streamlined data consolidation from SAP (FI/CO) and local ERPs, ensuring financial consistency and reporting integrity across diverse regulatory environments.
- Business Partnering: Proactively collaborated with international stakeholders to define and monitor high-impact KPIs, using Data Analytics to ensure alignment between local operations and corporate strategic goals.
- Operational Excellence: Engineered data-driven improvement plans and rigorous audit frameworks, directly contributing to enhanced operational efficiency and cost-saving initiatives.
ASE GlobalOperational Manager - APAC
Jan. 2019 - Dec. 2019ChinaManaged a startup in China, leading cross-cultural operations and financial strategy. This role sharpened my ability to act as a bridge between operational needs and financial sustainability, while managing the unique challenges of a multicultural business landscape.
Key Achievements:
- Designed the 3-year financial roadmap for the Chinese entity.
- Navigated local regulatory compliance (tax, labor law, and financial reporting).
- Managed a local team, fostering a culture of data-driven decision-making.
ASE GlobalBusiness Controller & Strategic Partner
Aug. 2013 - Dec. 2024Driving business excellence by engineering robust monitoring frameworks and translating financial data into strategic growth. I act as the analytical engine behind corporate decision-making.
- KPI Architecture: Designed and deployed a consolidated dashboarding ecosystem to identify and monitor mission-critical business metrics, enabling proactive rather than reactive management.
- Strategic Insights & Partnership: Facilitated high-level stakeholder collaboration, transforming raw data analysis into actionable insights that shaped long-term business strategies.
- Performance Optimization: Developed targeted improvement plans based on deep-dive data forensics, directly enhancing operational ROI and process efficiency.
- Financial Stewardship: Orchestrated Business Plan implementation and rigorous variance analysis (Budget vs. Actual), ensuring strict alignment with corporate objectives and rapid course correction when necessary.
Key Outcome: Improved forecast accuracy by 15% through the implementation of the new dashboarding system
PETRONASSales Area Manager
Jan. 2011 - Jul. 2013Strategically expanded the Aftersales and Lubricants market share by implementing a data-driven customer engagement model. I transformed service delivery into a scalable revenue driver, focusing on portfolio diversification and client retention.
In this role, I bridged the gap between financial analysis and commercial execution. By applying a controller’s mindset to territory management, I didn't just manage sales; I optimized profitability and commercial efficiency.
- Revenue Growth: Delivered a 2% Year-over-Year (YoY) increase in lubricant sales by identifying untapped market opportunities and optimizing cross-selling techniques.
- Service Excellence: Redefined service delivery standards, leading to a 12% improvement in Customer Satisfaction (CSAT) scores and a significant increase in repeat business.
- Territory Management: Managed a portfolio of 20 key accounts, ensuring consistent growth through tailored commercial agreements and technical value proposition.
- Market Positioning: Successfully launched 3 new product lines, achieving 5% market penetration within the first 12 months.
HondaSales Area Manager
Jan. 2008 - Dec. 2010- Cultivated strategic B2B partnerships using a data-driven approach, resulting in an 8% increase in
contract conversion rate.
- Amplified regional revenue by 4% YOY across a €1.5M sales territory by implementing CRM.
- Reduced operational costs by 3% through streamlined sales processes and supplier contract
negotiations.
GSKLogistic and Supply Chain
Jan. 2006 - Dec. 2008Managed supply chain operations to enhance collaboration across departments, ensuring seamless workflow from production to distribution.
- Improved inventory turnover by 1.5% by implementing a forecasting model across departments.
- Reduced operational costs by 1% through the integration of a supply chain management system.
- Maintained 25% fulfillment rate managing inter-departmental dependencies and logistical constraints.
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