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Work Background
My Way Egypt GroupEcommerce Marketing Manager
Oct. 2024El Obour, Al Qalyubiyah, Egypt-Manage product listings, descriptions, and pricing in the online stores
-Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
-Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
-Analyse customer behavior and trends to identify growth opportunities and areas for improvement.
Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
Built collaborative workflow with cross-functional teams (design, logistics, digital, product marketing) to ensure brand consistency and efficient operations.
- Optimized product listings with SEO-friendly content and coordinated high-performing media assets.
Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
Manage relationships with third-party vendors and platforms such as Amazon, Noon, Jumia, Talabt, Breadfast.
Stay updated with the latest trends and best practices in e-commerce and digital marketing.
My Way Egypt GroupMarketing Project Manager
Oct. 2021Egypt•Develop and execute successful marketing campaigns for the launch of over 50 new products across categories such as cosmetics, fragrance, personal care, men's care, and food, resulting in a 10% increase in sales.
•Successfully launched a new line for home care called Maderra in March 2023, resulting in $1.1 million in revenues in the first year.
•Launched 11 new products in 2023 for our brand, 5 Minutes, specializing in recipes, spices, and sweets. This resulted in a 3% increase in sales.
•Managing the performance of the new product development (NPD) team, providing guidance and support to ensure efficient collaboration and improved outcomes in product innovation.
•Working closely and conducting regular meetings with the cross-functional teams to ensure smooth project execution, reduce timelines, and enhance product development efficiency for the timely delivery of new products.
•Maintaining accurate NPD files, updating project statuses weekly, and monitoring the ROI of NPD projects quarterly to ensure accountability and effective performance measurement regularly and lead to a more responsive NPD process, ensuring alignment of resources with project goals.
AvonBrand Activation and PR supervisor (Marketing)
Jul. 2015 - Sep. 2021Cairo Governorate, Egypt●Led the successful execution of the on-ground activation campaigns and roadshow tours, achieving a 35% conversion of new active leaders and a 20% increase in sales. This was accomplished through close collaboration with the sales team to plan activities and events targeting boosting leads and conversion rates.
●Initiated beauty academy events, contributing to a 15% increase in conversion rates of active members
●Initiated successful PR online and offline campaigns, resulting in reaching the target segment of customers and driving sales force by 25%
●Implemented a yearly calendar for recruitment activation locations, ensuring strategic planning and effective ●Oversaw the production of promotional materials in collaboration with branding agencies, supporting successful promotional strategies and campaigns that resonate with target audiences.
AgitechFront Office and PR admin
Oct. 2014 - May. 20155th settlement , new cairo•Responsible for handling administration duties, including greeting guests.
•Answering phones, handling company inquiries such as dealing with correspondence, complaints and queries. preparing letters, presentations and report.
•sorting and distributing mail.
•Help the marketing team in organizing company events or conferences
•Designing filing systems for all the invoices.
•Following up vendor payment process.
•Following the shipment process from Germany to Egypt of the medical devices, spare parts.
Vodafoneretail sales advisor
Oct. 2011 - Sep. 2014Egypt•Arrange merchandise on shelves according to popularity and other criteria
•Approach customers and offer them advice on products to persuade them to buy
•Provide information and other services such as handling returns of merchandise
•Locate products on behalf of customers
•Deal with complaints in a patient and helpful manner
•Take and record orders through a computer system in person or over the phone/e-mail
•Update customer information in databases
•Achieve the monthly target of selling products to regular and corporate clients.
•Monitor shelves inventory and unload new products when needed
•Operate cash registers and close daily revenues
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