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Work Background
Miami Dade CollegeAdjunct Faculty School of Business
Aug. 2013Experience in curriculum development. CANVA. Classes taught: MAN 4720 Strategic Management Decision Making MAN 4120 Leadership Challenges in Supervison MAN 3894 Applied Case Studies in Strategic Management MAN 3065 Business Ethics MAN 3025 Principles of Management
University of Phoenix OnlineAdjunct Faculty
Jan. 2003 - Jul. 2011Online• Taught undergraduate and graduate courses in the business administration program. • Courses taught: Sustainable Business Relations; Marketing Management; Marketing Research; Managerial Communications; Public Relations.
Next Step Marketing - Puerto RicoCEO
Jul. 1995San Juan, PR and Miami, FL• Accomplished, senior marketing communications professional with broad experience in the areas of sales promotions, encompassing strategic planning and creative development, grass-root events, guerrilla marketing; public relations - corporate communications, publicity, media training; advertising - media planning & buying, database /direct-marketing, interactive marketing, qualitative & quantitative research, with the ability and skills set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. • General management and finances of the organization which is comprised of six full time employees and about four to six part-time employees, with an annual income from services of aproximately a million dollars ($1,000,000). Focused on achieving improved business performance and partnerships. • Overviews the strategic planning and implementation of customized promotion marketing programs designed to increase sales, brand loyalty, and profitability. • Overviews the strategic planning and execution of public relations tactics such as media relations, press conferences, press releases, media training, corporate events, trade shows, and product launches. • Overviews the accounts department who has served several Puerto Rico’s top sales, marketing, and distribution organizations such as: Colgate-Palmolive, Hill Brothers, Johnson & Johnson, Mondelez International, Méndez & Co., Plaza Provisions, Purina, PR Supplies, Unilever, and VAPR Federal Credit Union, among others. • We also partner with several advertising agencies in the execution of promotional programs. Among them: Brand Crafters, Coralis González Group, Sajo y Garcia, and Treinta y Tres.
Interamerican University of Puerto RicoAdjunct Faculty – BBA and MBA Programs
Jan. 1995 - Jan. 2003San Juan, PR• Taught undergraduate and graduate courses in the English Trimester Business Administration Program. • Courses taught: Marketing Management; Consumer Behavior; Promotion; Personal Sales; Public Relations; Product Management; Advertising.
Step Ahead Promotion AgencyVice-President
Sep. 1992 - May. 1995Responsible for the development of sales promotion strategies of different accounts managed by the agency. Among the brands successfully managed were; Additional responsibilities included recruitment, training and supervision of personnel assigned to promotional projects covering the entire island of Puerto Rico.
Universidad del Sagrado CorazonAdjunct faculy – Communications
Jan. 1992 - Jan. 1994San Juan, Puerto Rico• Taught undergraduate courses in the Communications Program • Courses taught: Consumer Behavior; Introduction to Advertising.
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