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Work Background
Update Digital MarketingSenior marketing & Social Media Manager
Jan. 2018Beirut Governorate, Lebanon•Execute targeted marketing strategies across various channels, including social media, email, billboards, and television, resulting in expanded reach and increased audience engagement. •Spearhead the development of digital strategies within a startup environment, achieving a notable 30% growth in follower count. •Demonstrate effective project management skills by overseeing existing digital and social retention activities while initiating new campaigns to enhance customer engagement, ultimately driving ROI improvement. •Manage social media budgets and brand accounts, conducting weekly reporting and ongoing tracking of targets and KPIs. •Innovatively craft compelling social media content for platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok, leading to a remarkable 35% surge in audience engagement. •Collaborate with internal and external design teams, providing clear briefs for the creation of design assets, including videos and still images. •Leverage analytics and data-driven insights to optimize marketing strategies effectively. •Demonstrate leadership and organizational skills by hosting digital and traditional events and workshops within the marketing department.
FreelancerDigital Marketing Specialist
Jan. 2015 - Jan. 2018Beirut, Beirut Governorate, Lebanon•Strategically planned, executed, and oversaw numerous advertising and communication initiatives across diverse channels including social media, television, and exhibitions, resulting in heightened brand awareness and amplified sales growth. •Generated captivating and compelling content such as videos and blog posts tailored to resonate with the target audience, thereby fostering a positive brand image. •Conducted thorough market research and analysis to evaluate trends, brand recognition, and competitive landscapes, resulting in a deeper understanding of market dynamics and consumer demands. •Efficiently managed and expanded social media presence for my clients on Instagram and Facebook, driving increased engagement, follower acquisition, and brand allegiance. •Tracked marketing performance and return on investment, compiling weekly and monthly reports for management, and offering insights and recommendations for continual enhancement. •Assessed ROI and KPIs, administered and monitored the digital marketing budget, and supervised all company social media accounts. •Recommended strategies for enhancing the quality of online content, monitored and analyzed SEO and Google Analytics metrics, and delivered reports while formulating an inbound marketing strategy. •Conducted competitor research and proposed improvement strategies, while staying abreast of industry and market trends and adopting best practices.
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Marketing manager - Copywriter - Creative - Content Creator - Social media manager - Project manager