Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Rola Motor GroupMarketing Coordinator
Jul. 2024 - May. 2025As the Marketing Coordinator overseeing four dealerships with nine brands within the Rola Motor Group, I served as the primary point of contact for all online and offline marketing efforts. My role focused on developing and executing innovative strategies to drive sales leads, enhance brand visibility, and meet dealership targets.
Strategic Planning:
Designed and implemented marketing campaigns aligned with brand objectives and group strategies. Identified and leveraged trends to create impactful, sales-driven initiatives.
Operational Management:
Coordinated and executed daily, weekly, and monthly marketing activities across all dealerships.
Managed end-to-end advertising campaigns, including ideation, execution, and reporting.
Oversaw dealership websites, ensuring accurate and engaging content, banners, specials, and CI updates.
Stakeholder Engagement:
Maintained professional relationships with vendors, suppliers, and internal teams.
Led marketing meetings with dealership management to align on goals and initiatives.
Content and Campaign Development:
Produced high-quality copywriting and visual content for social media and dealership platforms.
Created promotional materials and activations to strengthen dealership and Rola brands.
Drove engagement through innovative customer experiences, events, and offers.
Achievements:
Strengthened the customer experience and brand presence through creative initiatives.
Successfully leveraged OEM campaigns and Rola innovation projects to optimize marketing efforts.
Ensured compliance with Rola and OEM standards across all platforms and campaigns.
This role allowed me to showcase my expertise in marketing, public relations, social media and digital strategy, driving measurable results across multiple dealerships.
Marriott InternationalProduction Manager
Mar. 2024 - Apr. 2024Hired, sourced, and managed production crew and cast.
Created and maintained detailed schedules and project timelines.
Oversaw crisis management, budget allocation, and permit acquisition.
Acted as client liaison, ensuring briefs and project goals were met.
Coordinated travel logistics, including booking flights, accommodation, catering, and transfers. Managed on-set logistics, including set styling and food preparation.
Led all day-to-day production logistics, from pre-production planning to post-production reporting.
Elevate Brands (acquired by SellerX Group)Brand Strategist
Sep. 2022 - Mar. 2023City of Cape Town, Western Cape, South Africa- Product/eCommerce listings: Briefing on how to optimise their listing images, product messaging and all eCommerce design to maximise conversion, including brief writing and creative feedback/management, precise direction on imagery, crafting copy and branding design and aesthetics.
- On and Off Amazon Campaigns: Static display and video across Amazon, Facebook, Google Ads, Instagram, PR and email marketing.
- Social Campaigns: Manage 5 social media accounts, increase followers, drive engagement and manage promotional campaigns (e.g. new product launches, seasonal moments, reactive campaigns).
- Rebranding: Key player in the rebranding of Essential Values and Simple Shine.
- Content Production: Write, develop, edit and produce visual marketing collateral for new products & campaigns - responsible for managing the production of agreed videos and photography content, from pre-production, to production and post-production, as well effective storage and database management and ensuring all images align with brand messaging, compliance and standards.
- Influencer Marketing: Manage campaigns, finding and recruiting influencers, managing campaigns and reporting on metrics
- Research and Insights gathering: Listing and product optimization, customer & review research, purchase drivers, pain points and competitor analysis, extracting key insights that shape the messaging and campaigns.
- Create brand decks for all the brands within my portfolio.
HYGGE HYGGECo-Owner
Nov. 2020 - Mar. 2024Stellenbosch, Western Cape, South Africahttps://www.hyggestellenbosch.com/
UCOOKFreelance Graphic Designer
Apr. 2020 - May. 2020Cape Town, Western Cape, South AfricaFarmer’s Market Box header banners,recipes, fresh tips & supplier blog updates on Shopify
IGTV video editing of “UCOOK bakes with Emma” Reference :: Steph Spowart - Graphic Designer (078 619 3222)
Simply Smarter DoorsFreelance Social Media Manager & Email Marketing
Mar. 2020 - May. 2020Cape Town, Western Cape, South AfricaLinkedIn & Facebook Social Media planning & management
Monthly newsletters utilizing Mailchimp Reference :: Philip Le Roux - Managing Director (082 874 8800)
Eten Health BarFreelance Graphic Designer & Social Media Manager
Dec. 2019 - Jun. 2020Cape Town, Western Cape, South AfricaInstagram planning & management
Graphic Design included website design (https://www.etenhealthbar.com/), employee branding, business cards, marketing signs and menus. Reference :: Carmen Moller - Owner (082 333 7658)
Sign & Seal LabelsMarketing Branding Consultant
Jan. 2019 - Jun. 2020Cape Town Area, South AfricaInstagram & Facebook Social Media planning & management
Graphic Design included vehicle wrap, business cards, email signatures, factory signs, website updates, wallpapers, brochures, etc.
Virtual video factory tour film and edit Reference :: Henk Crous - Managing Director (083 284 6413)
Red Carpet CreativeAccount Director
Oct. 2018 - Feb. 2021Cape Town, Western Cape, South AfricaManagement of PR and consumer relations on behalf of clients
Strategic campaign planning
Strategic and tactical PR
Media and public events for clients
Media and influencer relations/liason
Crisis resolution and management
PR Campaigns for clients
Social media management with influencers
Company development ie assistance with website, newsletter & social media
Client relations, presenting and cost estimations Graphic Design - redo company website: https://www.redcarpetcreative.co.za/ Reference :: Jade Allen - Managing Director (082 552 4093)
Primedia BroadcastingPublic Relations Executive Assistant
Feb. 2018 - Apr. 2018Cape Town Area, South AfricaI was recruited by the Senior Public Relations manager to freelance at Primedia working mainly on the KFM & Cape Talk brands for two months.
My role was to conduct all relevant PR collateral leading up to the annual Huawei KDay festival
On the day of Huawei KDay I was in charge of all media & artist interviews across all platforms
I also assisted in all PR for KFM & Cape Talk brands
Tesol TreeEnglish Teacher
Mar. 2017 - Nov. 2017Thailand, Chon BuriTaught English as a foreign language to students over the course of a full year, fostering language development and cross-cultural understanding.
Designed and implemented lesson plans tailored to the needs of students at varying proficiency levels. Developed creative teaching methods to engage learners, improve communication skills, and build confidence in using English.
Gained valuable life skills, including adaptability, patience, and cross-cultural communication, by navigating new environments and challenges.
Built strong interpersonal skills and the ability to work effectively in diverse settings.
Press RoomPR Account Manager
Nov. 2015 - Dec. 2016South Africa, Cape TownManaged a portfolio of high-profile clients, providing comprehensive public relations strategies to enhance brand visibility and reputation.
Curated and executed global and local campaigns, including product launches, press events, product showcases, and media activations.
Played a key role in influencer seeding, media engagement, and relationship building with key stakeholders, ensuring maximum coverage and ROI for clients.
Localized international campaigns to resonate with the South African market while maintaining alignment with global brand guidelines.
Directed press release creation, content development, and media list curation to ensure targeted and impactful messaging.
Oversaw event management, including planning, logistics, and execution of press and VIP events. Managed crisis communications, providing swift and effective solutions to safeguard client reputations.
Collaborated with third-party creatives such as photographers, graphic designers, and videographers to produce high-quality brand assets.
Successfully juggled multiple brands simultaneously, ensuring each brand's unique voice and message were effectively communicated.
Highlights:
Played a pivotal role in the successful launch of H&M in South Africa, securing DJ Black Coffee to perform at the event, which elevated its prominence and appeal.
Rapidly grew within the company, becoming adept at managing a diverse client portfolio and delivering exceptional results under pressure.
Developed the ability to manage multiple brands simultaneously, setting the foundation for a career of multi-brand management while maintaining consistent messaging and quality across all accounts.
Intch is a Professional Networking App for the Future of WorkSee more people like Melissa on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
17
Property practitioner and business owner @ Engel & Völkers
16
PR - Writer - Marketing
15
Marketing specialist @ 247 Digital
123877 people
15
Marketing specialist @ 247 Digital
17
Founder - Dignify AfroBeauty @ Dignified CX
24
Customer Success Manager @ Tetrad IT