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Work Background
Evergreen Engagement Pty LtdManaging Partner
Jan. 2025Melbourne, Victoria, Australia🚀 Fractional CMO for Ecommerce Brands | Strategy, Structure & Momentum — Without the Full-Time Price Tag 🚀 Most growing brands hit a point where DIY marketing just won’t cut it — but hiring a full-time CMO isn’t realistic (yet). That’s where I come in. At Evergreen Engagement, I act as your part-time CMO — helping you clarify your marketing priorities, build smart campaigns, and create consistent momentum across email, content, and growth strategy. With 20+ years in retail and online selling (plus a bustling café in Carlton North that I’ve run since 2017), I know what it takes to juggle big ambitions with real-world constraints — and how to turn ideas into action. 🧠 What I Bring: ✅ A clear marketing roadmap tailored to your goals ✅ High-converting Klaviyo strategy and campaign execution ✅ Launch planning, content ideas & channel strategy ✅ A sounding board for your big decisions (and small ones too) ✅ Accountability to get it done 💡 Who I Work With: → Shopify & DTC brands doing $500K – $10M+ → Solo founders and lean teams needing leadership & clarity → Brands ready to grow sustainably — without the fluff 📬 Ready to think (and grow) like a CMO? Reach out: [email protected]
Bamtek Pty LtdManaging Director
Feb. 2018 - Mar. 2024United StatesAs Managing Director of Bamtek Pty Ltd, I oversaw all aspects of the business, leading it through growth and transformation in the ecommerce space. My role encompassed strategic leadership and hands-on management across key operational areas, including: - Operations Management: Directed day-to-day operations to ensure seamless functionality and achievement of business objectives. - Ecommerce Growth: Managed and scaled operations on Amazon and Shopify, optimizing sales performance and enhancing customer experience. - Marketing Automation: Implemented and executed advanced email marketing strategies through Klaviyo, driving customer engagement and boosting revenue. - Strategic Planning: Developed and executed business strategies to enhance profitability, market share, and operational efficiency. - Team Leadership: Cultivated a high-performing team culture by mentoring and empowering team members to achieve individual and collective goals. - Data-Driven Decision-Making: Leveraged analytics to refine marketing campaigns, improve inventory management, and make informed business decisions. I played a pivotal role in the company's growth, achieving significant milestones in sales, customer acquisition, and operational excellence. My experience at Bamtek Pty Ltd solidified my expertise in ecommerce platforms, digital marketing, and business operations, setting the foundation for continued success in the digital commerce landscape. The business was sold in March 2024.
Great Minds Together Pty LtdOperations Manager
Nov. 2017Melbourne, Victoria, AustraliaHere’s the updated version with your additional responsibilities included: Cafe Manager | Marketing Strategist | Culinary Innovator - Oversee and manage all aspects of daily cafe operations, ensuring exceptional service and team efficiency. - Handle all marketing efforts, including social media management, email marketing campaigns, and website development, to drive brand awareness and customer engagement. - Coordinate and manage stock and supply orders to maintain optimal inventory levels. - Process and manage accounts seamlessly through MYOB. - Develop and execute creative, customer-focused menus that align with seasonal trends. - Work hands-on in the kitchen, skillfully preparing cakes and main menu dishes. - Curate the plating and presentation of dishes to create visually stunning and delicious experiences. - Serve as the face of the cafe by connecting with customers and delivering outstanding hospitality.
Perfect Pieces JewelleryManaging Director
Jun. 2005 - Dec. 2017Tamworth, New South Wales, AustraliaFrom 2005 to 2017, I owned and operated Perfect Pieces Jewellery. Originally launched as a children’s retail store (Kidamini), I successfully pivoted the business into a popular jewellery destination after introducing Pandora in 2007. I managed all aspects of the business from stock buying and pricing to marketing, promotions, loyalty programs, and operations. I also built an online presence through a website and eBay store, and ran local advertising across TV, newspapers, and SMS/email campaigns. The store became a well-loved local brand known for exceptional service and community connection. I moved to Melbourne Victoria and the business had to close in 2017.
VGC ConsultingConsultant
May. 2003 - Aug. 2005QuirindiOwn business in marketing consulting. I had a hand full of small companies that I was able to help promote their businesses through print media, advertising, TV ad production and general PR consulting.
Pacific Premium FundingBusiness Development Manager
Apr. 1999 - Dec. 2002Pitt St SydneyManaged a portfolio of Insurance intermediaries, for the placement of insurance premium funding needs. Involved in the implementation of strategic partnerships, and scheme business with key intermediaries. Analysis of financial risks. Strategic planning and including business plans, and sales development.
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